A page about “ pies ” with keywords and content about many different pies including “ apple pie ” “ blueberry pie” “tips on making pies ” will not rank well for the keyword “ apple pie ” because it is competing with all these other keywords.
To get a high page rank, create an “ apple pie ” page. Have “ apple pie ” in the title, in the headers, in the content with variations of the keyword.
Consider video interviews, demonstrations, training on how to use your product or service. Set up a branded YouTube channel and send customers there for more info. Post videos up on the YouTube channel and embed them into your blog.
How Sweet as Pie gets noticed on
Changing the Face of SEO With Link Building Building links to your website is, by far, the most effective way to enhance your SEO. Each link represents an "endorsement" and the number of links partially influences how much of your website will be indexed by the search engines, and where you appear in search results.
Link bait is any feature or content in a website that attracts or lures other websites to link to that particular website. Link bait should be interesting enough to catch other people’s attention and to entice them to make a link.
For ranking purposes, the link bait should have some association with the keyword you want to rank for, so people linking will naturally use that keyword.
Example: Sweet as Pie offers recipes on how to make a flawless pie crust that is out of this world. Complete with video demos and a how-to guide.
Three way linking is a useful way to trade and not “spammy looking” like direct reciprical links. It is defined as: site A links to site B, site B links to site C, and site C links to site A.
Just always make sure you're getting links from sites relevant to your own niche.
Example: Sweet as Pie links to “Apple Orchards NC” because this is where they get there local apples. “Apple Orchards NC” links to “Buy Local NC” because they sell there apples. And “Buy Local NC” links to “Sweet as Pie” because by supporting “Sweet as Pie” you are buying local.
Submitting press releases online not only helps build links, it also can keep your website in the news.
Google has began showing news results in the SERPs. Write and submit press releases at least 1 or 2 times a month.
Some submissions are free, some you must pay for, so do your research. Check out: www.WebPR.com
Take control of the FREE “Local” maps on the search engines. Request the right and prove who you are to edit the entry for your company. You can use keywords and descriptions that will help you rank in the top of the “Local” maps section.
How to Tie in Social Media with your Link Building Efforts
Create a schedule that is realistic for you to follow. 4 tweets a week, two about useful information that is relevant to what you are marketing, and two about a social topic that you are passionate about.
1 or 2 comments a week on blogs related to your area of focus. If at all possible, link back to your site as a reference. Plan the creation of new content for your tips and information. Maybe one a month, one a week, once a quarter. When you create the information or tips, be sure to tweet them out.
And finally make it part of your weekly plan to search for your company name and answer any negative or positive conversation going on about you.
Take one campaign at a time and measure your efforts until you learn what works for your company.
Then grow your efforts and budget toward what works!
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