Is print media dying?
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Is print media dying?

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Is print media dying? Is print media dying? Presentation Transcript

  • Is Print ReallyDying?Facts, Figures and Findings(based in US)
  • Top 10 DailyNewspapers• Wall Street Journal• USA Today• New York Times• New York Daily News• Los Angeles Times• San Jose Mercury News• New York Post• Washington Post• Chicago Tribune• Dallas Morning News
  • The Numbers No. of daily newspapers in US (2001 – 2011)14801460144014201400 Newspapers1380136013401320 2001 2003 2005 2007 2009 2011
  • According to Pew ResearchCentre, only 33% of consumerswould miss their local newspaper ifit closed.
  • Money Matters Change in Ad Revenues (2011 – 2012) [%]20 16.615 10.110 5.4 5 Revenue 0 -5 -5.9-10 -10.4-15
  • Graying of Readership Newspaper Readership By Age in 2013 (%)6050 4840 3030 Readership20 16 10 1210 6 0 18-24 25-29 30-39 40-49 50-64 65 Plus
  • Over the years Readership over the years (%)70 63 60 5960 54 49 495040 Readership302010 0 2002 2004 2006 2008 2010
  • Readership by Education80706050 High school40 Graduate30 Post graduate20100 2005 2006 2007 2008 2009 2010 2011
  • Far and wide Circulation of newspapers by year (000)60,000 55,578 55,185 53,345 50,74240,000 45,653 44,42120,000 Circulation 0 2001 2003 2005 2007 2009 2011
  • Findings While ad revenues and investment in the print media depict a steady deadline, the circulation of newspapers is still not at a dangerous low. Proponents of print media claim that print isn’t dying, it’s evolving. Nonetheless, an increasing number of print readers continue to be older than 45 years old while people in the 18-24 age category prefer to consume news digitally.
  • References Pew Research Centre [www.pewresearch.org] State of the Media [www.stateofthemedia.org] Riffat Rashid BSMS 6B Multimedia Journalism