HP Cloud System Executive Level


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  • The cloud represents the best of both worlds: economic efficiency on the side of IT and dynamic flexibility on the side of the consumer While there are a lot of cloud competitors out there, few can offer the true breadth that HP can deliver to meet the demands of all types of users.
  • To do this, it’s important to understand that the role of IT will change. We are moving from IT as a sole “supplier” or builder of services, to IT becoming the builder AND the broker of IT services. This means we now not only need to create world-class, reliable services inside the data center. We also need to create a core competency in aligning business needs with the optimal mix of internally and externally available services --- and then seamlessly blend them into a reliable, secure, and compliant end-to-end experience. Some of these services will built internally, and some will be consumed from outside your company. IT will now focus on creating the optimal IT mix – or “right source” from amongst traditional IT, private cloud, and public cloud…individually or in combination….or what we call “hybrid service delivery”. This mix will be based on the set of service/application requirements distinct to each organization.
  • At HP, we understand that customers will evolve to cloud at different speeds. Generally, customers who have already virtualized significant parts of their infrastructure are the most ready for private cloud—the next logical step in IT evolution.  Customers who are just starting to virtualize are probably not ready for private clouds. They need to first focus on standardization, consolidation, and virtualization. Gains in these areas lay the groundwork for cloud-based approaches.  Our flexible approach to the cloud is in step with the needs of different organizations. We build our cloud solutions on modular building blocks that create a common IT foundation to support a range of needs—from virtualized environments to fully automated private clouds. And we have a range of solutions that simplify cloud adoption. We offer a full line of integrated cloud solutions. These solutions range from pre-packaged, turnkey cloud environments to comprehensive, extensible, global-scale solutions. We also offer comprehensive cloud consulting services.Whatever route you take to the cloud, you end up with the same overarching benefits: Provision infrastructure in minutes with one touch automated provisioning of servers, storage and networking. Optimize infrastructure confidently with built-in capacity planning and rebalancing tools. Protect continuity of services with automated, cost-effective failover.Ultimately, our cloud solutions position your organization to meet dynamic business demands. And it all starts with modular building blocks that form a common IT foundation for your evolution to cloud.
  • To achieve this flexibility, efficiency and cost-effectiveness, it will be best practice to exploit a mix of public cloud, private cloud, and traditional IT; blending them into a reliable, secure and compliant end-to-end experience. HP is the only vendor that can deliver on this hybrid delivery promise --- addressing the spectrum of needs for clients that want to build or consume cloud services.HP’s cloud solutions: private, managed cloud, or public cloud, along with cloud services from our CloudAgile partners are built on HP’s marketing leading Converged Infrastructure and Cloud Automation Software….along with IP from our partners and appropriate open source technology; creating bullet proof business grade solutions while remaining open to provide customers with choice and flexibility.
  • HP is the one vendor able—today—to deliver a comprehensive, integrated cloud solution on a singleplatform, with all the attributes so prized by CIOs, service providers, and IT professionals. That solution is HP CloudSystem.Based on proven, market-leading HP Cloud Service Automation and HP Converged Infrastructure,HP CloudSystem combines servers, storage, networking, and security with automatedsystem and hybrid service delivery management. The result is a complete cloud solution that’s prepared to fulfill the promise of “cloud driven” services and revenue for enterprises and service providers alike.HP CloudSystem is the product of HP’s experience in delivering industry-leading automation, application management, and Converged Infrastructure capabilities. It enables clients to build, manage, and consume cloud services across private clouds, public clouds, and traditional IT environments—without having to know, or care, whether those services come from HP CloudSystem’s own “on-premises” resources or from the public domain.Ultimately, the CloudSystem equates to ability for the enterprise and revenue growth for service providers.
  • Key pointsSo, how does it work. CloudSystem automates the entire lifecycle of cloud servicesStart off with Cloud Maps to build the catalog of Cloud Services. With Cloud Maps you set up the “instructions” for all of the elements of a cloud service.Then, you initiate the service through a single portal, regardless of where the services are delivered from – public cloud, private cloud, even traditional IT environments. Users don’t need to know or care where the services are sourced from. The infrastructure and applications are provisioned. Efficient delivery of services requires efficient identification of required resources. HP CloudSystem’s intelligent resource management automates the optimal allocation of private and public cloud resources to ensure that cost, performance and compliance goals can be met based on each client’s pre-defined business policies. This automation takes processes that can take months and reduced them to minutes. You can manage and monitor all of the cloud services, and then when resources are no longer needed, they are reduced to the pool. It’s end to end management from infrastructure to application to service, from provisioning to change to refresh. .
  • Let’s take a closer look at HP Cloud Maps. They provide an easy-to-use navigation system that can save you days or weeks of time architecting infrastructure for applications and services. They can reduce provisioning time by 80 percent.Cloud Maps accelerate the automation of business applications on BladeSystem Matrix, so you can reliably and consistently fast-track the implementation of service catalogs. HP Cloud Maps consist of tested engineering components, such as: Templates for hardware and software configuration that can be imported directly into BladeSystem Matrix, saving days or weeks of solution design timeSizers to help guide capacity and performance planning Workflows and scripts designed to automate installation more quickly and in a repeatable fashionReference white papers to help customize the Cloud Map for your specific implementation We develop these templates with our ISV partners. This gives you access to pre-defined templates formulti-tenant cloud platform-as-a-service (PaaS) middleware and popular business applications.
  • We believe at HP that ultimately, all Enterprises will move to a hybrid cloud model that includes both private and public models.Now let’s look at this from the optic of an enterprise on one side and a service provider on the other and how it all comes together.Enterprise – common portal – sees their apps and resources, but also options to burst for capacity or consume services from hosted/public cloud environmentsService Provider – they see HP Aggregation Platform for SaaS. A way to transform their business models to deliver
  • Let’s now look at how we deliver CloudSystem to clients. These offerings are all based on a single unified architecture that combines hardware, software, and services. This architecture addresses all deployment models (private, public, hybrid) and cloud service models (IaaS, PaaS, SaaS). CloudSystem Matrix is our base offering. It targets clients who are looking to deploy a private cloud with a focus on Infrastructure as a Service. This base configuration is built on our market-leading HP BladeSystem Matrix, which provides the means to create virtual pools of servers, storage and network. We combine Matrix capabilities with our Server Automation and SiteScope products, which provide basic application provisioning, monitoring, patching, and compliance capabilities. For clients looking to deploy a more robust private or hybrid cloud environment, we have our CloudSystem Enterprise edition. This offering, leveraging the capabilities found in CloudSystem Matrix, provides the following advanced capabilities:A single view of all services across private and public cloud environments. These services are accessed from a unified service catalog via a self-service portalAfter service selection, we orchestrate the intelligent selection of resources needed to deliver the services based on business policies (performance, cost, compliance). These could be on-premise resources or off-premise sources, utilizing bursting or bridging capabilities.We then provision the application and infrastructure resources based on the selected resource pools, and provide ongoing monitoring and lifecycle management of the resources. Upon service retirement, we release the resources back into the shared pool. And finally, we have an offering that specifically addresses the requirements of service providers. Building off the capabilities found in the other two offerings, we offer the means for service providers to generate new revenue, decrease time to market, and simplify adoption of new value-added services. Specifically, the SaaS Aggregation Platform serves as a central interaction point where service providers can:Manage their own and third-party SaaS offeringsDefine, price, and expose service offerings to customersIntegrate into existing billing and management systemsDrive revenue management (settlement) with third-party providers and resellers 
  • Message 3: Integrated by design. Built on the industry’s leading blade architecture. Highly flexible, scalable architecture for shared services built on proven technologies: Matrix is built on the modular HP BladeSystem platform and its core technologies including Virtual Connect, Thermal Logic, and Insight Software. With over 1.6 million blade servers (11) and more than a million Insight software licenses delivered (12) worldwide in environments from small business to the most mission-critical enterprise applications, the BladeSystem delivers a proven architectural approach with proven business benefits. Matrix scales to a thousand servers, managed as a single domain. Using standard components that can be dynamically changed, you get the efficiencies of standardization without sacrificing flexibility. If you have an HP BladeSystem environment, Matrix is the next logical step.Integrate seamlessly into your existing environment: HP CloudSystem Matrix works with the common technologies and processes used in data centers today. It integrates seamlessly with most storage and network fabrics, including EMC and Cisco, in addition to HP StorageWorks and ProCurve. It connects to industry-leading IT service management platforms so it aligns with your existing processes. It runs any application out of the box, and is integrated with the leading virtualization technologies from VMware, Microsoft and HP. In fact, HP has more VMware certified professionals than anyone except VMware (13). It also includes best practice templates for infrastructures supporting common applications such as SAP, Oracle, Microsoft Exchange and SharePoint so you can get started quickly. See interoperability highlights below. Easy to get started without risk: Every HP CloudSystem Matrix is pre-configured and installed by HP experts and includes all-in-one services to get your shared services platform ready for your business in days not months. HP Factory Express solution integration delivers your custom HP CloudSystem Matrix to your door, fully tested and configured by HP. Regional implementation experts ensure fast and reliable deployment. Every Matrix comes with HP Care Pack Services for ongoing support delivered by trained services professionals around the world. Sources(11) IDC Worldwide Quarterly Server Tracker, June 2009 (approved)(12)HP http://www.communities.hp.com/online/blogs/reality-check-server-insights/archive/2009/06/25/ttx-company-announced-as-1-millionth-insight-control-customer-at-hp-tech-forum.aspx(13)HP http://h18004.www1.hp.com/products/servers/vmware/index.htmlInteroperability highlights (tailor to audience)OS -- see chart above. Basically Windows and Linux (and limited functionality of Matrix on Integrity HP-UX -- limited functionality meaning that we don't support Integrity with IO and IR primarily)Hypervisor integration -- VMware ESX or HyperVManagement incl. VMware, Microsoft and HP Software BSA/BSM -- We integrate with Virtual Center, MS System Center, and HP Software (Operations Orchestration) – For example: Offering benefits to the virtualization and the server admin, Matrix delivers deep insight into the physical infrastructure and VMware delivers deep insight into the virtual infrastructure including association of physical and virtual servers. The benefits range from increased uptime, the most advanced power control to the best mobility for physical and virtual machines. Together we offer increased uptime by integrating pre-failure alerts with VMware vCenter to trigger the evacuation of VMs before a failure occurs. For more information compare the VM information section on the sales portals. Storage/SANs -- FC SANs - any c-Class/Virtual Connect-certified FC SAN is supported; StorageWorks, EMC, IBM, Network Appliance, HitachiNetworking -- works seamlessly with any switching infrastructure (Cisco Catalyst/Nexus, etc.) -- we do not participate in the network fabric (VC ports appear to the LAN as NICs not switch ports)Matrix includes best practice templates for common applications such as SAP, Oracle, Microsoft Exchange and SharePoint so you can get started quickly.
  • HP’s cloud leadership is the result of a long, deliberate journey. While others have been talking about the promise of cloud, we have been executing on the vision. While others have been borrowing IP from various vendors, we have been integrating our IP into comprehensive cloud solutions.Our value proposition encompasses HP innovation, partnerships with leading companies in the cloud and application space, a vast partner ecosystem, and end-to-end solution offerings. Whether you’re in enterprise IT or a service provider environment, you can bet on HP. We’re the one team with the products, ecosystem, and solutions to make customers and the cloud industry thrive.Today we have scores of customers across web, search, service providers, and social media that have implemented production clouds based on HP Converged Infrastructure. We power:8 out of 10 of the world’s most trafficked web sites4 out of 5 of the world’s largest search enginesThe 3 most popular social media properties in the U.S.4 of 5 leading hosting providers in the Gartner Magic QuadrantThis slide shows some of our public references. We have hundreds of additional customers that have partnered with HP for delivery of their cloud strategies. We have issued 15,000 private cloud licenses.
  • Presenter: SteveKey Points:Important to get grounded on the foundational definitions of Cloud Computing as there is a lot of confusion in the marketThree key flavors of cloud: Public, Private and Hybrid, with Private seeing the majority of draw from enterprise customers today, due to privacy and control concerns for public cloudThree flavors of compute model Saas, PaSS, IaaS, with IaaS being HP’s focal point todayLet’s start with some definitions.Cloud computing according to Forrester: “Cloud computing is a new way to build, operate and consume IT that makes IT resources flexible, dynamic and on-demand. It also transforms the economics - from planning ahead by making fixed cost commitments to cover peak load needs, to a simple "pay-as-you -go" model.” Another way to look at it. Cloud Computing is Internet-based computing, whereby shared resources, software, and information are provided to computers and other devices on demand, like the electricity grid.Simply put…cloud computing describes a new consumption and delivery model for IT services based on the Internet and internet technologies, and it typically involves the ability to self-provision services, ability to scale up or down on demand, means pay only as you use resources/services, and finally the pooling of resources (i.e. utilizing virtualization and creating a shared delivery model).Key Cloud attributes are:ElasticPay-per-useNetworkedSharedOn-demandThere are different flavors of cloud computing. We’ll look at it from two dimensions. The first based on who manages the resources that deliver the service:Public cloud or external cloud…..describes cloud computing in the traditional mainstream sense, whereby resources are dynamically provisioned on a self-service basis over the Internet, from an off-site third-party provider who runs the complete environment and bills on a utility computing basis. The underlying compute resources are shared by all users. Public Cloud requires the least amount of up front investment, is pay as you go, but carries real risk and ambiguity associated with data security, and ease of use challenges. Public clouds are multi-tenant by design.In a private cloud, services are provided only to specific users, such as a cloud within a company. Services are still requested over the internet or using internet technology within a corporate network, and the underlying resources are shared, but only within a company or well defined entity. Private cloud can mitigate some of governance, availability and control issues worrying folks about the cloud. And at the same time, can deliver a similar level of economic benefit as the public cloud option. White private cloud requires infrastructure and ongoing maintenance investment, it is highly available and flexible (much more so than traditional IT) and resides behind corporate firewalls mitigating public cloud concerns over data security, governance etc. A hybrid cloud environment consists of services sourced from both internal and external providers. HP believes this will be typical for most enterprises in the future. Next there are different cloud computing models, depending on workload and service consumer.Cloud application services or "Software as a Service (SaaS)" deliver software as a service over the Internet, eliminating the need to install and run the application on the customer's own computers and simplifying maintenance and support. SaaS offers network-based access to, and management of, commercially available (i.e., not custom) software. Salesforce.com is a good example of SaaS. Typically public cloud type. Cloud platform services or "Platform as a Service (PaaS)" deliver a computing platform and/or solution stack as a service. It facilitates deployment of applications without the cost and complexity of buying and managing the underlying hardware and software layers. Google App Engine is a good example of PaaS. It offers a full stack for people who want to develop and host applications on Google’s infrastructure. Public and private cloud types. Cloud infrastructure services or "Infrastructure as a Service (IaaS)" delivers computerinfrastructure, typically a platform virtualization environment as a service. Rather than purchasing servers, software, data center space or network equipment, clients instead buy those resources as a fully outsourced service. The service is typically billed on a utility computing basis and amount of resources consumed (and therefore the cost) will typically reflect the level of activity. Amazon EC2 is a good example of infrastructure as a service – it delivers a compute environment with an operating system. Often private, a full range of IT service delivery, and associated elastic infrastructure.
  • Legacy data center have become silos – costly, complex, lots of choreography (OpEx), too many people involvedThe processes to get things done are cumbersome and time consuming, unsustainable: IT is at a breaking pointThe example above shows how complicated it can be to deliver an application infrastructure. It requires many processes and teams coordinating to order the system, locate equipment, secure approvals, set up the servers, storage, networking, load and patch the OS, virtualization and application software, and bring it all online. Many of you have probably experienced this. When the business requests a new application from IT, can take weeks or months until the application is up and running. We set out years ago to solve this problem, automate the steps, accelerate service delivery and improve service quality.
  • Here’s an example of converged infrastructure in action. HP CloudSystem Matrix brings together server blades, storage blades, virtualized networking, and software for management, automation, and disaster recovery—all in a single, integrated infrastructure platform.HP CloudSystem Matrix moves you beyond fragmented components to a converged infrastructure platform that doubles administrator productivity, with payback in less than a year. It allows you to provision and modify a complex infrastructure in minutes instead of months. Because it’s built on the industry’s leading blade architecture with proven technologies, you know it’s reliable. CloudSystem Matrix integrates with existing third-party storage and network environments. It lets you stand up a complete infrastructure environment ready for applications in minutes, not months. This quick time-to-value is made possible with capabilities for automated provisioning of servers with storage and network connections. With built-in HP Insight software, you can provision a complex multi-tier application infrastructure in less than two hours.The platform builds on proven HP innovations. A few examples:Accelerate your business: HP Insight Software can deliver faster time to business value by reducing administration costs by 29 percent and decreasing downtime by up to 77 percent. ID-VSE can reduce the cost of common data center tasks by up to 40 percent. It provides disaster recovery with the “push of a button.” Site “role-reversal” allows for a remote site to become the primary site, and allows the ability to set up failover scenarios back to the original site when availability exists again.Greatly improve service levels: CloudSystem Matrix improves your ability to easily maintain service levels with built-in disaster recovery. With a simple mouse click, you can move workloads to other servers or sites, improving recovery time by 80 percent or more. You can fail over workloads in as few as five minutes across physical and virtual servers.Transform data center economics: CloudSystem Matrix transforms the economics of your data center, helping you double administrator productivity, and double the capacity of your data center without adding power infrastructure. It helps you increase asset utilization and reduce capital expenses. 4:1 network consolidation reduces network edge switching costs by up to 75 percent. This is accomplished with HP Virtual Connect Flex-10 technology built into BladeSystem Matrix. And it reduces cabling by up to 94 percent.This is a system integrated by design to enable shared services and work in tandem with your other data center resources. CloudSystem Matrix changes the ground rules for what it costs to host and deliver an application.For example, in Matrix test and development environments: Easily repurpose test and dev infrastructure to test multiple services and then quickly provision identical infrastructure in production use tested templates … and be able to bring production environments back into a test environment. Engineers don’t have to wait for equipment, increasing developer efficiency by up to 40 percent. Matrix increases utilization of test and dev equipment by up to 10x … and will free up IT teams that are consumed with constantly setting up systems.
  • Message 1: Instantly adjust to dynamic business demands. Provision and modify complex infrastructure in minutes, not months. Provision infrastructure in minutes: The HP CloudSystem Matrix lets you stand up a complete infrastructure environment ready for your applications in minutes by automating the provisioning of servers with their storage and networking connections. A complex application infrastructure can be up and running in 108 minutes (1) rather than days or months. That is the amount of time required for one administrator to automatically provision infrastructure for an e-shopping application. With traditional infrastructure this took 33 days.Optimize infrastructure confidently: Matrix provides deep insight into your infrastructure and lets you quickly adjust your environment over its lifecycle so you can predictably make changes without time-consuming analysis. Key data points like power draw, CPU, and network utilization are captured every 5 minutes (more than a thousand data points per server per day) and are used to generate best-fit consolidation scenarios. When combined with built-in rebalancing tools, this can eliminate weeks or months of tedious planning and implementation (3). Protect continuity of services: Protect and automatically recover workloads in minutes not days, with built-in cost-effective disaster recovery. Matrix lets you move workloads to other servers or sites with a simple mouse click, improving recovery time by 80 percent or more (4). Fail over workloads in as few as 5 minutes (5) across physical and virtual servers.Source: Based on experiences of HP customers and HP engineering. 108 minutes: To get here takes significant upfront configuration and design to enable this series of streamlined steps (e.g. create application templates). Defining initial/best-practice template (including template/workflows/RDP jobs and VM templates, etc.) took a couple of weeks. These templates are then used repeatedly for automated provisioning. Since we plan to make much of this available to future customers as value add, it will likely take less time for them to adapt to their environment.Source: Product SpecificationsSource: Result of product specificationsHP product marketing, based on customer surveyHP Engineering testingMore details for use where required: 108 minutes is from logging into Matrix self-service portal to up and running service with configured applications.Initiate (5 minutes): Log into portal, select template and verify details, request, fill out request details (e-mail, which pools, lease period, etc.) and submit. Approval (5 minutes): Create ticket in HP Service Manager, review ticket details, and approve in HP Service Manager which automatically allows provisioning process to continue. Obviously approval times can vary.Provision Infrastructure (38 min): Automatically provision 3 blades, 3 virtual machines, automated attach of storage with NPIV, and allocate network addresses; no additional administrator interaction required; no LAN or SAN team interaction required.Install application (60 min): Install and configure Oracle RAC and WebLogic applications using custom scripted workflows (previously developed by this customer) [NDA: Planning on making this standardized out of the box.]Upfront work to install and configure Matrix not included. The typical process for the customer was 33 days because of the number of people/teams involved, communication errors/missed handoffs, and configuration errors that cause delays.
  • HP Cloud System Executive Level

    1. 1. HP CLOUDSYSTEMRien du PreCloud Solution Architect©2011 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without
    2. 2. Increasing Demands Driving More to the Cloud Business Users Developers IndividualsIMPROVE BUSINESS AGILITY DELIVER CHOICESPEED INNOVATIONS REDUCE COSTSACCELERATE TIME TO VALUE DEVELOP ONCE, RUN ANYWHERE Traditional Public Private Deliver the right services at the right time based on customer needs 2 © Copyright 2011 Hewlett-Packard Development Company, L.P. 2
    3. 3. Hybrid Delivery: The Right IT StrategyCREATING THE OPTIMAL MIX Build Consume on-premises off-premises cloud services secure services Traditional Public Private3 © Copyright 2011 Hewlett-Packard Development Company, L.P.
    4. 4. Customers will evolve at different speeds Become a service Self service broker applications in a hybrid Self service with full environment. infrastructure lifecycle Virtualize management and Standardize automate and consolidate IT transformation to “strategic service broker” 4 © Copyright 2011 Hewlett-Packard Development Company, L.P.4
    5. 5. HP Cloud Solutions for Hybrid DeliveryThe right services from the right environment BUILD your CONSUME cloud CONSUME cloud from Cloud with HP services from HP HP partners CLOUD MAPS PrivateSERVICE CATALOG HP Managed Cloud ORCHESTRATION Managed HP CloudAgile partners PROVISIONING & MONITORING HP Cloud CONVERGED Public Services INFRASTRUCTURE HP CloudSystemBest in ClassTechnology HP Converged Infrastructure and Automation, Management & Security SoftwareConsultingServices HP Cloud Consulting Services
    6. 6. HP CloudSystem The most complete, open, integrated system to build and manage clouds Key differentiators • Single services view • Multi-hypervisor, multi-OS, heterogeneous infrastructure • Intelligent automation and lifecycle management; application-to-infrastructure • Scalability and elasticity6 6 © Copyright Hewlett-Packard Development Company, L.P. L.P. © 2011 2011 Hewlett-Packard Development Company, 4/10/2012
    7. 7. Build and manage cloud servicesAutomating the entire lifecycle with HP CloudSystem HP Cloud APIs • Billing/chargeback • Approval flows • Other processes7
    8. 8. HP Cloud Maps simplify complex services8
    9. 9. HP Cloud MapsRapidly create cloud services• Create a service catalog yourself, quickly and consistently HP INNOVATION• For popular apps like Microsoft®, Oracle, SAP, and Workflows VMware• Easy to import and integrate into your environment Deployment scripts Sizers Best practice templates White papers www.hp.com/go/cloudmaps9
    10. 10. HP CloudSystem unique bursting capabilityHP Innovation POC now; SAVVIS availability by beg 2012; other SP availability 201210
    11. 11. HP CloudSystem offeringsBuilt on proven Converged Infrastructure and Cloud Service Automation HP CloudSystem Matrix HP CloudSystem HP CloudSystem Service Provider Enterprise • Aggregate cloud services for • Unify management of all services, public and hosted private • Infrastructure and basic both cloud-based and traditional IT clouds application provisioning in minutes • Advanced application-to- • Optimized for multi-tenancy infrastructure lifecycle • Customer-unique portal management experience11 10/04/2012
    12. 12. HP CloudSystem integrates seamlessly with existing, heterogeneous infrastructure Virtualization • Choice of OSs, hypervisors, and compute Compute other x86 • Support of standard Networks and SANs Storage • Integration with core IT processes - HP Cloud APIs Networking • 3rdparty application templates – HP Cloud Maps Facilities Management12
    13. 13. Resource AGA SWISSCOM COMPANYLeading SAP Full Service Provider in Switzerland. Plans, develops, implementsand operates SAP solutions for medium-sized and large enterprises. PROBLE Complex offer process at prices which are too high, inflexible contract M periods and time-consuming project implementation. Standardized offering with customer-specific adaptability based onSOLUTION integrated, speedily available resources in the HP CloudSystem Matrix. Flexible and fast offer process with unparalleled price/performance RESULT ratio, fast implementation and highest possible quality and availability.Binding offers within 7 days. Productive rollout of new customers within 1 week.Price point 20% lower than for comparable services.ROI of the project within 11 months.13 © Copyright 2011 Hewlett-Packard Development Company, L.P.
    14. 14. Why HP? Leadership, innovation, experience 8 out of 10 of the world’s most trafficked websites 4 out of 5 of the world’s largest search engines 3 most popular social media properties in the U.S. 4 of 5 leading hosting providers in the Gartner Magic Quadrant 14 © Copyright 2011 Hewlett-Packard Development Company, L.P.1
    15. 15. HP CloudSystem Matrix Conversion Services Convert into a new CloudSystem Matrix or expand an existing Matrix while reusing current BladeSystem hardware. Your resulting environment becomes… Your additional investment might = require… HP CloudSystem Your existing + Matrix investment might Assessment Services** include… Matrix Starter Kit* Additional HW, SW, Services* Integration Services** c7000 Enclosures Server Blades Virtual Connect Matrix * If not already existing ** Required15
    16. 16. Cloud transformation lifecycleProfessional services to plan and implement your solution Strategy Roadmap Design Implementation HP Cloud Discovery HP Cloud Roadmap Expanded CloudStart – private cloud in 30 days Workshops Service HP Cloud Application HP Solution Support for Transformation Service CloudSystem HP Education Services16 HP Cloud Security Services Cloud Curriculum
    17. 17. Start now Take the HP Cloud Discovery Workshop Start your cloud journey with HP CloudStart “Start small & grow tall” with HP CloudSystem Visit us at the product showcase or online at www.hp.com/go/cloudsystem17
    18. 18. THANK YOU
    19. 19. What is Cloud Computing? KEY ATTRIBUTES Elastic • Pay-per-use• Networked• Shared• On-demand DEPLOYMENT MODELS Public Private Hybrid SERVICE MODELS SaaS PaaS IaaSSoftware as a Service Platform as a Service Infrastructure as a ServiceApplications, business logic, and App components, middleware and Standardized, virtual pools of shared server,information layered on platform services database layered on infrastructure service storage, network and software infrastructure 19 © Copyright 2011 Hewlett-Packard Development Company, L.P. HP Confidential.
    20. 20. Cloud starts with a Converged Infrastructure Storage Servers AUTOMATE Network HP Converged VIRTUALIZE Power, cooling Infrastructure & facilities Management software STANDARDIZE Security Services KEY STEPS20
    21. 21. The problem with today’s infrastructure Business selects IT planning Purchase Set up Facilities Coordinate install application meetings assets process•Many people•Many steps Load OSs Load VMs Set up Set up Install servers•Many errors storage networks Deploy Patch VMs, OSs, Set approvals, Test and quality Activate service Manage over application applications Access controls lifecycle •Much time Weeks to months
    22. 22. The right approachBuild and manage your Infrastructure as a Service Select Initiate Provision A few automated steps, in less time22
    23. 23. HP CloudSystem MatrixGet the benefits of private/hybrid cloud and IaaS today Provision infrastructure and Cloud Maps applications in minutes for physical and virtual. Resource pools Reduce TCO up to 56%1 with built-in infrastructure life-cycle management. Integrated by design Including support of heterogeneous Service portal environments. Built on proven HP Converged Infrastructure technologies 1 Compared to traditional infrastructure, based on analysis with the BladeSystem and BladeSystem TCO calculators: http://www.hp.com/go/matrixtco23
    24. 24. Build and manage your IaaS HP Matrix Operating Environment Design and provision infrastructure services for physical and virtual from a self-service portal. Sample “e-shopping” Optimize infrastructure confidently application infrastructure with capacity planning and showback /chargeback. template Protect continuity of services with automated, cost-effective failover. 5 minutes 5 minutes 38 minutes 60 minutes 108 minutes Provision Install/configure Approval Infrastructure apps24
    25. 25. Resource Storage may be Components shared across servers Drag Networks can components be internal to onto workspace app or public Connect components25 © Copyright 2010 HPDC together
    26. 26. All costs added together Min/max cluster Set resource size configurationrequirements.26 © Copyright 2010 HPDC
    27. 27. Host name customization visualizedCatalog oftemplates Lease end dates protect against stale Create a VMs, etc.27 © Copyright 2010 HPDC service instance
    28. 28. Cloud with the Power of Convergence: CloudSystem Matrix and 3PAR Provision compute, storage & applications in minutes, not months Infrastructure and applications in minutes 15 Seconds to provision a LUN with 3PAR Optimize Resources and Reduce TCO by about 50% CloudSystem Up to 56% with HP CloudSystem Matrix Matrix Reduce acquisition and operational cost by 50% with 3PAR Streamlined & Efficient Productivity Empowered and controlled storage needs using SPM Deliver Infrastructure and applications as one 3PAR 1Compared to traditional infrastructure, based on analysis with the CloudSystem and28 CloudSystem TCO calculators: http://www.hp.com/go/matrixtco
    29. 29. HP CloudSystem OfferingsIntegrated solutions for private, public and hybrid cloud environments CloudSystem CloudSystem CloudSystem Matrix Enterprise Service Provider Private cloud, IaaS Private & hybrid cloud; XaaS Public and hosted private cloud; XaaS • BladeSystem • BladeSystem • BladeSystem • Matrix Operating Environment • Matrix Operating Environment • Matrix Operating Environment • Server Automation (*) • Server Automation • Server Automation • Sitescope (*) • Sitescope • Sitescope • DB & Middleware Automation • DB & Middleware Automation • Operations Orchestration • Operations Orchestration • uCMDB • uCMDB • CSA Foundation Server (includes • CSA Foundation Server (includes Cloud Service Portal) Cloud Service Portal) • Aggregation Platform for SaaS • Network Automation (*) optional
    30. 30. HP CloudSystem Matrix: What’s under the Hood? An integrated offering of hardware, software and services + + + + Virtual Matrix Blades SAN Storage Connect Operating Services Environment Virtual Connect Integrity and virtualized ProLiant = LAN and SAN blade servers Capacity Planning Factory, tech connections Infrastructure Orchestration Choice of Storage Integrity and All-in-One Services integration plus Disaster Recovery* HP Storage or 3rd ProLiant plus Application provisioning blade servers party offerings*** CloudSyste financing options financing options & monitoring ** m Matrix Enables fast implementation and support of one integrated private cloud solution *Matrix recovery management bundled for ProLiant. For HP-UX customers optional: HP Serviceguard and Metrocluster. ** Application provisioning and monitoring is delivered optionally for CloudSystem Matrix through Server Automation and SiteScope. ***FC SAN storage required for physical & virtual environments, iSCSI SAN for VM data stores- HP storage provides more integrated support of recovery & storage pool mgmt.30
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