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Mivesta Pitch Deck

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  1. 1. Copyright © Mivesta 2011
  2. 2. The Social Network Prob/ortunity <ul><li>Social networks: share info, status & play games </li></ul><ul><li>Mostly text, not real time action. </li></ul><ul><li>Talk about doing stuff, rather than doing it together. </li></ul>How can we connect people to do stuff together, like in real life?
  3. 3. Cook-along with Mivesta…. <ul><li>Social collaboration portal </li></ul><ul><li>Real time, interactive video streams </li></ul><ul><li>Multiple users- video, text, audio chats </li></ul><ul><li>Cook-along with chefs or friends </li></ul><ul><li>Experiential, real, social events demo </li></ul>Enchant our community members with creating, sharing, & learning…
  4. 4. <ul><li>Sticky addressable market </li></ul><ul><li>81% of US adults enjoy cooking @ home. </li></ul><ul><li>15% of US adults watch cooking TV “very often.” </li></ul><ul><li>Tech: tablets, mobile, broadband, & video </li></ul>Market for Cooking, Connected Online “Foodies” Sources: Quantcast 2010; CNN-app downloads & Harris Poll How can we connect people to create, share & learn? Service Users FoodBuzz 14.0 M users FoodNetwork 7.8 M users Allrecipes.com 7.3 M users Food.com 4.8 M users Epicurious 1.1 M apps 1.5 M users Big Oven 2.0 M apps .5 M users
  5. 5. Competition Cook-Off Copyright © Mivesta 2011 Food Network AllRecipes & FoodBuzz SocialEyes Ustream & YouTube Mivesta  Written recipes and photos User video library Educational Chef or Pro videos Social sharing or commentary Live video streaming events TV shows Interactive Video streams
  6. 6. Team Mivesta: Creative & Smart <ul><li>Richard Velasquez </li></ul><ul><li>Entrepreneur </li></ul><ul><li>Advertising at UF </li></ul><ul><li>Sales experience </li></ul><ul><li>Funding, concept, & promotion </li></ul><ul><li>Visionary CEO </li></ul>Copyright © Mivesta 2011 Richard Velasquez Andrea Fuentes Roberto Andrade & Greg Bachrach Amanda Sanchez Amy Jhie Zhao Visionary CEO Make it Happen CoFounder Weapons Grade Developers Art Director System Analyst/Intern UF Senior - Advertising Business Generalist Synthovation Tech Partners Online, offline, & mobile media Development & testing Sales experience Cook, artist, educator, MBA IT Infrastructure 7+ years experience 5 years experience Prior Start up experience 17 + 22 yrs exp
  7. 7. Early Launch: Enchant & Engage <ul><li>Supportive community beta: invited foodies & bloggers </li></ul><ul><li>Sponsors - select SoFla restaurants & chefs </li></ul><ul><li>Local events & PR - Taste of Brickell </li></ul><ul><li>Word of Mouth - cook-alongs </li></ul><ul><li>Niche Ads- FoodBuzz, InfluAds </li></ul><ul><li>Social media & SEO </li></ul>Copyright © Mivesta 2011 Mivesta will constantly code & release per user loves/hates.
  8. 8. Phases of Development <ul><li>Bootstrap building phase </li></ul><ul><ul><li>Scalable MVP web app </li></ul></ul><ul><ul><li>User Beta launch 5/3 </li></ul></ul><ul><li>iPad App - launch 8/1 </li></ul><ul><li>New features – ongoing </li></ul><ul><ul><li>Continuous process </li></ul></ul><ul><ul><li>User driven </li></ul></ul><ul><li>Scale up for growth 2012 </li></ul><ul><li>Expand beyond cooking to other hobbies </li></ul>Copyright © Mivesta 2011 Agile, user-centered process Idea or Suggestion Develop Code Test Data Assess
  9. 9. Monetized Business Model <ul><li>Free, ad-supported from day 1 </li></ul><ul><ul><li>Stage 1: AdSense & sponsored events </li></ul></ul><ul><ul><li>Stage 2: Targeted, interactive ads </li></ul></ul><ul><ul><li>Stage 3: Event-linked deals & major sponsors </li></ul></ul><ul><li>VestaChefs - rating/mentor system; % of ads </li></ul><ul><li>Focus: make users happy through sharing creative, active, real-life connections </li></ul>Copyright © Mivesta 2011 Projected break even run rate within 12 months
  10. 10. Investment Opportunities/Plans Copyright © Mivesta 2011 Pre- Launch Founder Capital (excluding sweat equity) $80K -Start up cost -Building MVP Stage 1 Launch Friends & Family (through 5/11) $20K + -Launch cost -Hosting & new features Stage 2 Rollout Angel Round $300K (soft) -iPad app build -1 FTE developer -IT infrastructure -Interactive ad -Hit breakeven -Minimal founder $
  11. 11. Questions & Answers Copyright © Mivesta 2011