Do you have time to get, oh, let’s say 10 friends together to try out a new recipe? When? Where? How?
10 MM unique visitors to Foodbuzz.com 5 million watched Top Chef finale last yr on Bravo Also about a million primetime viewers on cooking channel Top property is Foodbuzz, which curates thousands of recipes websites and blogs
81% of US adults enjoy cooking at home, & cook frequently.
15% of US adults watch cooking TV “very often.”
Tech trends: tablets, mobile, broadband, & video
How can we connect people to create, share & learn ? Online “Foodies” Sources: Quantcast -2010 Monthly unique US visitors-CNN app downloads & Harris Poll 14.0 M users FoodBuzz 2.0 M apps .5 M users Big Oven 1.1 M apps 1.5 M users Epicurious 4.8 M users Food.com 7.3 M users Allrecipes.com 7.8 M users FoodNetwork
Enchant our community members with creating, sharing,& learning… 30 second App Demo
Team Mivesta: Creative & Smart Richard Velasquez Entrepreneur Advertising student at UF Sales experience Funding, concept, & promotion Visionary CEO Andrea Fuentes Business Generalist Artist, Educator, Cook MBA + prior start up Creative, content, & org Make it happen COO Roberto Andrade & Greg Bachrach 17 + 22 years experience App development IT infrastructure Synthovation Tech Team Amy Jie Zhao UF Grad Student Web Design & development 5 years experience Creativity System Analyst
Competition Cook-Off Written recipes and photos SocialEyes Interactive Video streams TV shows Live video streaming events Social sharing or commentary Educational Chef or Pro videos User video library Mivesta Ustream & YouTube AllRecipes & FoodBuzz Food Network