Social collaboration portal: sharing experiences in real time.
Cook along with friends or pro chefs; interactive video “meet-ups.”
Inspiration: wanting to connect people to DO things together, like in Real Life… Not just update or tweet stuff.
Application in progress
Enchant our community members with creating, sharing, & learning…
Sticky addressable market
81% of US adults enjoy cooking @ home.
15% of US adults watch cooking TV “very often.”
Tech: tablets, mobile, broadband, & video
Market for Cooking, Connected Online “Foodies” Sources: Quantcast 2010; CNN-app downloads & Harris Poll Specific targets: Miami foodies (& beyond), active on social network, ages 20-55, middle income + Service Users FoodBuzz 14.0 M users FoodNetwork 7.8 M users Allrecipes.com 7.3 M users Food.com 4.8 M users Epicurious 1.1 M apps 1.5 M users Big Oven 2.0 M apps .5 M users