Mivesta

Copyright © Mivesta 2011
Mission Statement
Mivesta connects people to the things they love and the people who love to do them.
We strive to create an environment where people can not only share their past experiences, but where they can create new ones.
We facilitate the human connection.

Team Mivesta: Creative & Smart
Richard Velasquez
Entrepreneur
Advertising at UF
Sales experience
Funding, concept, & promotion
Visionary CEO
Copyright © Mivesta 2011 Richard Velasquez Andrea Fuentes Roberto Andrade & Greg Bachrach Amanda Sanchez Amy Jhie Zhao Visionary Cofounder Make it Happen CoFounder Developers Art Director System Analyst/Intern UF Senior - Advertising Business Generalist Synthovation Tech Partners Iequity) Online, offline, & mobile media Development & testing Sales experience Cook, artist, educator, MBA IT Infrastructure 7+ years experience 5 years experience Prior Start up experience 17 + 22 yrs exp

Product Service Offering
Social collaboration portal: sharing experiences in real time.
Cook along with friends or pro chefs; interactive video “meet-ups.”
Inspiration: wanting to connect people to DO things together, like in Real Life… Not just update or tweet stuff.
Application in progress
Enchant our community members with creating, sharing, & learning…

Sticky addressable market
81% of US adults enjoy cooking @ home.
15% of US adults watch cooking TV “very often.”
Tech: tablets, mobile, broadband, & video
Market for Cooking, Connected Online “Foodies” Sources: Quantcast 2010; CNN-app downloads & Harris Poll Specific targets: Miami foodies (& beyond), active on social network, ages 20-55, middle income + Service Users FoodBuzz 14.0 M users FoodNetwork 7.8 M users Allrecipes.com 7.3 M users Food.com 4.8 M users Epicurious 1.1 M apps 1.5 M users Big Oven 2.0 M apps .5 M users

Competition Copyright © Mivesta 2011 Bakespace.com and Justin.tv are 2 other startups in related space. Food Network AllRecipes & FoodBuzz SocialEyes & Stickam Ustream & YouTube Mivesta  Written recipes and photos User video library Educational Chef or Pro videos Social sharing or commentary Live video streaming events TV shows Interactive Video streams

Competitive Advantages
Early entrant, the Alive Web: real life, activity based.
Sticky niche ripe for disruption.
Advantage for sponsors to engage fans/customers and create engaging content for all users.

Use of Proceeds Copyright © Mivesta 2011 Angel investment will be to hire key team members, and to build the iOS apps Pre- Beta Founder Capital (excluding sweat equity) $75K -Start up cost -Building MVP Stage 1 Pre-Launch Beta Friends & Family (through July 11) $15K + -IT infrastructure -Load testing -Promotion -Complete MVP -Beta test hosting costs Stage 2 Early Roll out July-Oct 2011 Miami Innovation Fund $20K - Ramp up infrastructure -Optimize for Android -Add features to MVP -Support growth & traction to attract angel investment

Exit Strategy
Mivesta expands outside cooking into fitness and other areas
IPO w/in 5 Years post angel investment then VC
Founders can continue to play a role in product development and strategic planning, or retire.
Copyright © Mivesta 2011 Another possibility: major food network or recipe site buy.

Mivesta

by Ricky Velasquez

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Mivesta

by Ricky Velasquez

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Mivesta Presentation Transcript

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