Cooking is just the start; we intend to expand to sharing other activities
Everyone has a small equity share.
Creative, real life, conversational, community. Video chat app where people who love to cook, pros and amateurs alike, can cook together in real time.
Start up in similar space: Justin.tv, Bakespace.com… recipe sharing & static updates, not video conversation. Some sites, Like All Recipes, do have a paid or supporting member version with less ads and some premium benefits.
Founders not drawing salary .. Would not draw any pay during the 90-120 day period. Money go to web hosting, features build, and optimzing the application for /round 2. Stage 3: angel investment, build iOS application, add different activities
Product Service Offering <ul><li>Social collaboration portal: sharing experiences in real time. </li></ul><ul><li>Cook along with friends or pro chefs; interactive video “meet-ups.” </li></ul><ul><li>Inspiration: wanting to connect people to DO things together, like in Real Life… Not just update or tweet stuff. </li></ul><ul><li>Application in progress </li></ul>Enchant our community members with creating, sharing, & learning…
<ul><li>Sticky addressable market </li></ul><ul><li>81% of US adults enjoy cooking @ home. </li></ul><ul><li>15% of US adults watch cooking TV “very often.” </li></ul><ul><li>Tech: tablets, mobile, broadband, & video </li></ul>Market for Cooking, Connected Online “Foodies” Sources: Quantcast 2010; CNN-app downloads & Harris Poll Specific targets: Miami foodies (& beyond), active on social network, ages 20-55, middle income + Service Users FoodBuzz 14.0 M users FoodNetwork 7.8 M users Allrecipes.com 7.3 M users Food.com 4.8 M users Epicurious 1.1 M apps 1.5 M users Big Oven 2.0 M apps .5 M users
Competitive Advantages <ul><li>Early entrant, the Alive Web: real life, activity based. </li></ul><ul><li>Sticky niche ripe for disruption. </li></ul><ul><li>Advantage for sponsors to engage fans/customers and create engaging content for all users. </li></ul>