GBCC - Internet Marketing > SEO

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GBCC - Internet Marketing > SEO

  1. 1. Internet Marketing SeriesSummer 2010<br />The Greater Beloit Chamber of Commerce<br />Resonate Web Marketing<br />Integrated Marketing – Client Empowerment – Website Development<br />www.ResonateWebMarketing.com<br />Rick@resonatewebmarketing.com<br />
  2. 2. Session Two – July 14th<br /><ul><li>SEO (Search Engine Optimization) 1 hr.</li></ul> What it is<br /> How it works (to the best of our knowledge)<br /> What you can do<br /><ul><li>Break (10 min.)
  3. 3. Mobile / Local ~30 min.</li></ul> Ditto<br /><ul><li>Online Reputation Management: ~30 min.</li></ul> Ditto<br /><ul><li>Site Reviews and/or Q & A: ~30 min.</li></ul>Resonate Web Marketing<br />2<br />
  4. 4. Who Am I ????<br /><ul><li>Rick McGrath</li></ul> With my lovely wife Ana, we’re Resonate Web Marketing<br /> We have kids<br /> Dozen years in this industry (like dog years)<br /> B2C & B2B, eCom & lead-gen, <br /> Agency-side & Client-side internet marketing<br /> I’m an Internet “Marketer”<br />Resonate Web Marketing<br />3<br />
  5. 5. Resonate Web Marketing<br />4<br />So…..<br />What is SEO? <br />What is it not?<br />
  6. 6. Resonate Web Marketing<br />5<br />So…..<br />What is SEO? <br />What is it not?<br />
  7. 7. Resonate Web Marketing<br />6<br />
  8. 8. Resonate Web Marketing<br />7<br />How do <br />People<br />Search?<br />
  9. 9. Resonate Web Marketing<br />8<br />
  10. 10. Resonate Web Marketing<br />9<br />How do<br />Search Engines Search?<br />
  11. 11. Resonate Web Marketing<br />10<br />
  12. 12. Resonate Web Marketing<br />11<br />What do<br />Search Engines See?<br />
  13. 13. Resonate Web Marketing<br />12<br />
  14. 14. Resonate Web Marketing<br />13<br />Ok, ok… I got it.<br />But What Can I DO?<br />
  15. 15. Resonate Web Marketing<br />14<br />
  16. 16. Resonate Web Marketing<br />15<br />
  17. 17. Resonate Web Marketing<br />16<br />SEO as… what are the tips-n-tricks to “fix” my existing site?<br />URL structure<br />Title Tags (unique | common) 51 characters<br />Meta Descriptions 138 characters, call to action<br />H1’s, meta keyword… etc.<br />Alt-tags<br />Link Structure<br />Bread Crumbs<br />User submitted content<br />Explicit Navigation<br />Sitemap<br />PDF’s<br />Etc. Etc. Etc.<br />
  18. 18. Resonate Web Marketing<br />17<br />
  19. 19. Resonate Web Marketing<br />18<br />The Fundementals:<br />A Crawlable Site<br />Keyword Research<br />Optimized Content<br />Inbound Links<br />Analytics<br />
  20. 20. Resonate Web Marketing<br />19<br />
  21. 21. Resonate Web Marketing<br />20<br />
  22. 22. Resonate Web Marketing<br />21<br />
  23. 23. Resonate Web Marketing<br />22<br />Quality<br />Content<br />Inbound<br />Links<br />
  24. 24. Resonate Web Marketing<br />23<br />
  25. 25. Resonate Web Marketing<br />24<br />
  26. 26. Resonate Web Marketing<br />25<br />
  27. 27. Resonate Web Marketing<br />26<br />Building upon Social Media unit<br />1. Identify one key target customer group.<br />2. Identify one key need or desire they have that you can satisfy for them?<br />3. Identify three, one-three term phrase they might search on to find a solution?<br />5. Select TWO online “communities”.<br />
  28. 28. Resonate Web Marketing<br />27<br />Steps:<br />1.Write a 375+ word, value-add answer to the need/desire expressed by your targeted search term/phrase.<br />- Not an infomercial<br /> - Use synonyms<br /> - 3+ Keywords as link anchors<br /> - Keyword link anchors near front<br /> - Call to action<br />
  29. 29. Resonate Web Marketing<br />28<br />Steps:<br />2. Write a <51 character Title Tag<br />- With spaces<br />- Contains primary keywords<br />- Leading with keywords<br /> Unique | universal/brand<br />3. Write a <138 character meta description<br /> - With spaces<br /> - Contains 3+ primary keywords<br /> - Keywords near the beginning<br /> - Call to action<br />
  30. 30. Resonate Web Marketing<br />29<br />Steps:<br />4. Host it<br /> If unable to add new content… different problem<br />5. Post it<br /> - In context<br />- Not the entire article. Brief answer, reference fuller answer. Sig file link<br />6. Track it<br />7. Set up alerts <br /> - http://www.google.com/alerts<br />
  31. 31. Resonate Web Marketing<br />30<br />Homework:<br />Next Session: <br />Wednesday Aug. 4th 8:30, here.<br />(you’ve got three weeks.  )<br />
  32. 32. Resonate Web Marketing<br />31<br />Homework:<br />Extra Credit: <br />Determine…<br /><ul><li>What performance measures are important for you.
  33. 33. Where you’re at currently. Baseline.
  34. 34. What a reasonable target is.
  35. 35. How you will track performance.</li></li></ul><li>Resonate Web Marketing<br />32<br />Misc. Quick tips.<br />: searches<br />Get off IE. Move to Chrome w/ extensions (or Firefox)<br />Turn off images<br />Get yourself a Flip Video<br />Get yourself a smart phone<br />
  36. 36. Resonate Web Marketing<br />33<br />Thank You!<br />Questions or More Information:<br />Rick McGrath<br />rick@resonatewebmarketing.com<br />www.ResonateWebMarketing.com<br />847-431-0710<br />Skype: rick.mcgrath<br />Please mention us within YOUR community. <br />

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