We are social future factors 2013
Upcoming SlideShare
Loading in...5
×
 

We are social future factors 2013

on

  • 2,205 views

 

Statistics

Views

Total Views
2,205
Views on SlideShare
2,205
Embed Views
0

Actions

Likes
11
Downloads
218
Comments
1

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Dear sir/madam
    Thanks so much for reading my mail i hope we will do business together i am into gold business we are looking for a buyer who will buy from us Direct from the Village we have up to 25kg now ready to sell to any buyer who is interested to buy from us, we will like to do long term business with the buyer.Thanks hope to hear from you.
    William.
    williamsoforismith@yahoo.com
    +233 200 143320
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

We are social future factors 2013 We are social future factors 2013 Presentation Transcript

  • we are social• MAY 2013 FUTURE FACTORS 2013 WE ARE SOCIAL’S PROVOCATIONS FOR OUR DIGITAL FUTURE
  • 2
  • THE CONTEXT 3
  • 7,018,000,000 2,330,000,000 1,720,000,000 6,400,000,000 TOTAL POPULATION INTERNET USERS USERS ON TOP SOCIAL NETWORKS MOBILE SUBSCRIPTIONS THE WORLDWIDE PICTURE FEB 2013 COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL, DIGITAL AND MOBILE INSIGHTS AND STATISTICS, VISIT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013). URBANISATION: THE UNITED NATIONS WORLD URBANIZATION PROSPECTS REPORT (OCT 2012). INTERNET: INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT JAN 2013). SOCIAL MEDIA: BASED ON SITE=REPORTED DATA FROM FACEBOOK, TENCENT, AND VKONTAKTE, COMPARED TO A VARIETY OF OTHER PLATFORMS (ALL LATEST AVAILABLE DATA, AS AT JAN 2013). MOBILE: ERICSSON MOBILITY REPORT (NOV 2012). 4 URBAN RURAL 52% 48% INTERNET PENETRATION SOCIAL NETWORKING PENETRATION MOBILE PENETRATION 33% 24% 91%
  • NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WESTERN EUROPE EASTERN EUROPE ASIA OCEANIA CENTRAL ASIA INTERNET PENETRATION BY REGION FEB 2013 SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT JAN 2013), COMPARED TO DATA FROM THE US CENSUS BUREAU (JAN 2013) 5 78% 44% 13% 39% 75% 48% 28% 56% 32% 24%
  • NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WESTERN EUROPE EASTERN EUROPE ASIA OCEANIA CENTRAL ASIA SOCIAL MEDIA PENETRATION BY REGION FEB 2013 SOURCES: BASED ON DATA FROM FACEBOOK, TENCENT AND VKONTAKTE (LATEST AVAILABLE DATA, AS AT JAN 2013), AND THE US CENSUS BUREAU (JAN 2013) 6 54% 36% 5% 19% 41% 48% 23% 35% 28% 8%
  • NORTH AMERICA LATIN AMERICA AFRICA MIDDLE EAST WESTERN EUROPE CENTRAL & EASTERN EUROPE ASIA PACIFIC MOBILE SUBSCRIPTION PENETRATION NOV 2012 SOURCE: ERICSSON MOBILITY REPORT (NOV 2012) 7 101% 112% 67% 103% 127% 128% 83%
  • THE FUTURE 8
  • OUR KEY THEMES OF FOCUS FOR 2013: 9 BUILDING COMMUNITIES RATHER THAN PLATFORMS CONNECTING WITH PEOPLE WHEN THEY’RE OUT AND ABOUT PEOPLE PORTABLE ADDING VALUE AT EVERY POSSIBLE OPPORTUNITY PRACTICAL
  • 01SIMULTANEOUS SOCIAL TRANSMEDIA EXPERIENCES 10
  • TREND: ‘SECOND SCREEN’ IS JUST THE BEGINNING OF A TRANSMEDIA SOCIAL MEDIA PHENOMENON 11
  • SOCIAL CONTENT EXPERIENCES WILL COME TO LIFE ACROSS MULTIPLE DEVICES AT THE SAME TIME 12
  • TO DO: CREATE EXPERIENCES THAT DRIVE CONSUMPTION AND ENGAGEMENT ACROSS MULTIPLE DEVICES 13
  • 02COMMUNITIES VS PLATFORMS 14
  • TREND: THE NETWORK EFFECT: PEOPLE GO WHERE THEIR FRIENDS ARE AND WHERE THE ACTION IS 15
  • BRANDS WILL FOCUS ON NURTURING COMMUNITIES INSTEAD OF BUILDING PLATFORM-SPECIFIC AUDIENCES 16
  • TO DO: BUILD COMMUNITIES AROUND SHARED PASSIONS, NOT AROUND PLATFORMS 17
  • 03MOBILE LIFE VS MOBILE PHONE 18
  • TREND: THE CONNECTED DEVICES IN OUR POCKETS ARE ALREADY OUR ‘MOST IMPORTANT’ MEDIUM 19
  • NO PHONY ADDICTION 20 OF JAPAN’S SMARTPHONE OWNERS WON’T LEAVE THE HOUSE WITHOUT THEIR DEVICE OF CHINESE PEOPLE SAY THEY “CAN’T LIVE WITHOUT” THEIR MOBILE PHONE 78% 70% QUICK STATS
  • STRATEGIES WILL COME TO LIFE ON MOBILE DEVICES, OR WON’T COME TO LIFE AT ALL 21
  • TO DO: CREATE OPPORTUNITIES FOR CONSUMPTION AND ENGAGEMENT AROUND PEOPLE’S MOBILE HABITS 22
  • 04CONTENT TAPAS 23
  • OBSERVATION: EPIC CONTENT IS NOT THE ONLY WAY TO ENGAGE PEOPLE 24
  • BRANDS AND PUBLISHERS CREATE MORE ‘CONTENT SNACKS’ FOR PEOPLE TO CONSUME ON THE GO 25
  • TO DO: IDENTIFY THE ‘IN-BETWEEN’ MOMENTS WHERE PEOPLE WILL MOST LIKELY CONSUME SUCH CONTENT 26
  • 05COMMITMENTS NOT CAMPAIGNS 27
  • OBSERVATION: MANY BRANDS STILL USE SOCIAL MEDIA TO RUN SHORT-TERM CAMPAIGNS 28
  • BRANDS REALISE THAT ENDURING AND CONSISTENT COMMITMENT IS THE BEST WAY TO BUILD SOCIAL VALUE 29
  • TO DO: SUSTAIN STEADFAST, EVERYDAY CONVERSATIONS WITH YOUR AUDIENCE 30 CONVERSATIONS
  • 06SOCIALLY INTERACTIVE CUSTOMER SERVICE 31
  • TREND: PEOPLE EXPECT CUSTOMER SUPPORT WHEREVER AND WHENEVER THEY NEED AND WANT IT 32
  • BRANDS MAKE CUSTOMER SERVICE A CORE COMPONENT OF THEIR REAL-TIME SOCIAL MEDIA STRATEGY 33 YES, CAN I HELP YOU? _
  • TO DO: TRADITIONAL CRM PRACTICES HAVE TO EVOLVE AND EXTEND TO SOCIAL MEDIA 34
  • 07SOCIAL BUYING 35
  • OBSERVATION: PEOPLE OFTEN STRUGGLE TO CHOOSE BETWEEN AVAILABLE BRANDS AND PRODUCTS 36
  • SERVICES LIKE ‘WHAT YOUR FRIENDS BOUGHT’ AND ‘YOUR NETWORK RECOMMENDS’ BECOME WIDESPREAD 37
  • TO DO: OPTIMISE YOUR E-COMMERCE SITES TO HARNESS SOCIAL RECOMMENDATIONS 38 Recommend
  • 08SOCIAL SHARING AS CURRENCY 39
  • TREND: THE AWARENESS AND ENDORSEMENT DELIVERED BY SOCIAL SHARING HAS INCREASING VALUE TO BRANDS 40
  • PHENOMENA LIKE ‘PAY WITH A TWEET’ BECOME MORE WIDESPREAD AS BRANDS INCENTIVISE SOCIAL SHARING 41
  • TO DO: CREATE OPPORTUNITIES FOR TRANSACTIONS THAT ARE NOT MONETARY, BUT SOCIAL, IN VALUE 42
  • 09SOCIAL INSIDE 43
  • REALISATION: THE VALUE OF SOCIAL MEDIA ACTIVITY IS NOT LIMITED TO EXTERNAL AUDIENCES 44
  • COMPANIES USE SOCIAL NETWORKING TO FACILITATE SHARING AND COLLABORATION ACROSS THE BUSINESS 45
  • TO DO: BE A COMPANY THAT IS SOCIAL, NOT JUST A BRAND THAT DOES SOCIAL 46
  • 10CRISIS AND OPPORTUNITY MANAGEMENT 47
  • REALITY: ‘SOCIAL WILDFIRE’ MEANS THAT BRANDS MUST PREPARE FOR VARIOUS SCENARIOS IN ADVANCE 48
  • CRISIS PLANNING AND REAL-TIME OPPORTUNITY MANAGEMENT RISE TO THE TOP OF THE SOCIAL AGENDA 49 !!
  • TO DO: CHART OUT A SOCIAL MEDIA CRISIS RESPONSE PLAN AND IDENTIFY KEY PEOPLE AND PARTNERS 50
  • FUTURE FACTORS 2013 1.  SIMULTANEOUS SOCIAL TRANSMEDIA EXPERIENCES 2.  COMMUNITIES vs PLATFORMS 3.  MOBILE LIFE vs MOBILE PHONE 4.  CONTENT TAPAS 5.  COMMITMENTS vs CAMPAIGNS 6.  SOCIALLY INTERACTIVE CUSTOMER SERVICE 7.  SOCIAL BUYING 8.  SOCIAL SHARING AS CURRENCY 9.  SOCIAL INSIDE 10. CRISIS AND OPPORTUNITY MANAGEMENT 51
  • WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL, DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL SIMON KEMP ON +65 9146 5356, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  • WE ARE SOCIAL @WEARESOCIALSG +65 9146 5356 SAYHELLO@WEARESOCIAL.SG WEARESOCIAL.SG