Marketing Systems Use of Social Networks Corporate Web Site and Marketing March 3 rd 2009 v 0.1 DRAFT
The change will be to transform into a more marketing driven strategy, instead of the current technology driven strategy Until now, we have had our websites online as 'digital brochures' and ‘waited’ for visitors/customers to come and visit us.
Visitors come via various sources to our site(s). Traffic via Search Engines and Direct Traffic can be influenced. But the real opportunity is Referring Sites .
Listen to what your (potential) customers are telling each other. * * 92% of all digital consumers only buy a product, if their peers have written positively about it on blogs, social networks , etc. Because they have learnt to trust each other .
In 2008, the use of social networks in Europe grew by 35%.
56% of 'online Europeans' visited social networking sites in 2008 (127.3 million unique visitors)
41.7 million Europeans are regular users of social networking sites. They will be 107.4 million by the end of 2012. Europeans are using them to share personal and professional experiences, keep in contact with family and friends, and organize their social lives
On average, European users spent 3 hours per month on social networking sites according to Comscore.