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Presentation thursday 20th about E-business

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My presentation for Nikon Europe, regarding e-business.

My presentation for Nikon Europe, regarding e-business.

Published in: Technology, Business

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  • 1. Rick Maresch Marketing Systems Team leader E-business Management Nikon Europe B.V. Marketing Systems November 20th
  • 2. Marketing Systems takes care of:
    • 26 websites in 30 locales
    • Localization & distribution of content
    • CMS & Intranet (eRoom)
    • Online sales in 8 countries
    • E-commerce strategy
    • Online advertising
    • Search Engine Marketing
    • Search Engine Optimization
    • Measurement of all websites
    • Business analysis of ‘ e-business ’
  • 3. E-business?
  • 4. So E-business is not just a website It’s about Collect data via knowledge management “ Let the numbers talk” & “ Making the web work”
  • 5. Thus we collect data from all websites And use them for commercial, financial & marketing purposes to define and determine European online strategy
  • 6. So therefore our ideal online environment would be:
  • 7. micro sites next page next page %
  • 8. micro sites next page next page % - measure traffic at & from all sites
  • 9. micro sites next page next page
    • Use collected data for:
    • Marketing (offline, online, email)
    • Sales
    • Business analysis & strategy
    • CRM
    • Customer profiling
    • Marketing accountability
    % anonymous vs. customers - A nonymous vs. C ustomers - measure traffic at & from all sites A | C A | C - collect data from each group
  • 10. Thank you for your attention