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Google zmot

by Digital STrategy Consultant at Self on Mar 26, 2012

  • 542 views

Winning the Zero Moment of Truth: its power to help shoppers make great decisions and its power to help companies tell their stories at the moment of highest impact. ZMOT turns small wins into huge ...

Winning the Zero Moment of Truth: its power to help shoppers make great decisions and its power to help companies tell their stories at the moment of highest impact. ZMOT turns small wins into huge ones — and potentially big wins into letdowns — millions of times a day, around the clock.

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