Short presentation delivered to uclanMADE gathering 16.06.12; Show Me The Money... $$$

1. Show me the money… $$$
For uclanMADE… June’12
By Rick Waghorn

2. Where is the money?
‘I’ve concluded that the overall
advertising display business can
be a $200 billion business
globally…
IAB Leaders Conference, 2011
‘What I do know is that the next
generation of these leaders will be
something involving mobile, local
and social…
Dream Force keynote, 2011

3. Is there really money?
My Football Writer/Norwich City
Launched May, 2006.
To date: £102,000 in local display ads
Sold on 60-40% commission ad sale.
Since 1st May:47,330 unique visitors
119,880 page views.
£150 + VAT per month
for a banner ad.
May-July 2007, c400,000 page views
$140 via AdSense.

4. Money in local news?
The Batavian: http://thebatavian.com
‘Rust Belt’, NY: Pop: 16,000
(CJR May 11) 6,000 daily visitors.
600,000 pages/month
100 advertisers
$40-$260 per month
2010: $150,000
8-9 visits per ad.

5. Follow the money…
Marc Reeves… PitsNPots for Brum
http://www.thechamberlainfiles.com/
£75 per month
1548 views per week
Est ‘CPM’ of £11.30
Amazon Book sales… affiliate income
Google/DoubleClick… PPC income.
Mixed model; nothing works, but
everything might…

6. Make money as a team
‘If content is king, then collaboration is
queen; and as in chess, we all know
which is the more powerful…’
Addiply offers 90% revenue return
Set your own ad
rates
Set commission rate.
Of your 90%, offer
40.
Who can be Robin, to my Batman?
Mumpreneurs; ex-ad sales reps; kids?
Always been transparent, now visible
https://beta.addiply.com/network

7. And finally…
‘There is one compensating
advantage for the people who
escape the old system: when the
ecosystem stops rewarding
complexity, it is the people who
figure out how to work simply in the
present, rather than the people who
mastered the complexities of the
past, who get to say what happens
in the future…
rick.waghorn@addiply.com @rickjwaghorn