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Addiply updatejapnslide
Addiply updatejapnslide
Addiply updatejapnslide
Addiply updatejapnslide
Addiply updatejapnslide
Addiply updatejapnslide
Addiply updatejapnslide
Addiply updatejapnslide
Addiply updatejapnslide
Addiply updatejapnslide
Addiply updatejapnslide
Addiply updatejapnslide
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Addiply updatejapnslide

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Presentation delivered to Addiply's Japanese investors 18/7/13... Location is the new cookie; and what Addiply Messages can do for you and your audience.

Presentation delivered to Addiply's Japanese investors 18/7/13... Location is the new cookie; and what Addiply Messages can do for you and your audience.

Published in: Technology, Business
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Transcript

  • 1. by CEO Rick Waghorn Addiply Update
  • 2. If it doesn’t work on mobile… …then it doesn’t work ‘SoMoLo is the future,’ says Google’s Eric Schmidt Social… Mobile… Local…
  • 3. Lo… Local… location… locate… ‘Location is the new cookie’ ‘Retailers and their ad agencies are scrambling to hone their location-based approaches… (including)… hyper-local efforts keyed to Wi-Fi hotspots…’ BusinessInsider, July 13
  • 4. My free wifi for your location…
  • 5. Tokyo: A Travellers Tale…  81% of US wifi hot-spots are now free (Jan,13)  Less than 1% of consumers connect to the Internet when WiFi is charged (JiWire).  Free networks average more than 10x user numbers; consuming 20x the bandwidth.  = *Local* Advertising.
  • 6. From the advertiser perspective… Show me my audience by distance… 500m, 1.5km, 2.5km… Mobile/App users within 2.5km of Italian Bar O-Ja
  • 7. From the advertiser perspective… Show me my audience by time to travel… 5 mins, 20 mins, 60 mins… Mobile/App users within 20 minutes of Italian Bar O-Ja
  • 8. Km 500m Time $43 BUY 20mins Total 1000 UsersFrom the advertiser perspective… Let me buy my mobile audience by users, distance and time…
  • 9. Right here, right now…
  • 10. For Mash09, Ad:Tech Japan

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