Why do People Share Online - Study by the NYTimes
Upcoming SlideShare
Loading in...5
×
 

Why do People Share Online - Study by the NYTimes

on

  • 4,414 views

 

Statistics

Views

Total Views
4,414
Views on SlideShare
2,149
Embed Views
2,265

Actions

Likes
18
Downloads
72
Comments
1

16 Embeds 2,265

http://blog.adblade.com 1882
http://www.rickramos.com 211
http://www.boutiquebusinessconsulting.com 74
http://dic7.com 47
https://twitter.com 13
http://plus.url.google.com 11
https://sarah-drysdale-64vj.squarespace.com 7
https://www.facebook.com 6
http://tweets.billdouglasonline.com 5
http://www.twylah.com 2
https://www.rebelmouse.com 2
http://mactarihleri.dic7.com 1
http://7.dic7.com 1
https://m.facebook.com&_=1383213818718 HTTP 1
https://m.facebook.com&_=1383213804423 HTTP 1
http://news.google.com 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • ALL FAILED PROBLEMS BY OTHER HEALERS CAN BE SOLVED BY MAAMA SHAHIEDA AT A LOW COST WITHOUT FAIL! ITS 100% GUARANTEED!

    28 years + full time experience & over 4800 satisfied clients World Wide

    Are Any Of The Serious Problems Listed Below (Or Similar) Adversely Affecting You Or Your Loved Ones...And You Are Feeling 'Powerless' To Find A Solution?

    *I BRING BACK LOST LOVERS IN 24hrs.

    *REMOTE CONTROL OVER LOVERS.

    *ALL TYPES OF SPELL CASTING & VOODOO WORKER.

    * IS YOUR HEALER TAKING LONG TO SOLVE YOUR PROBLEMS? THIS IS YOUR CHANCE TO BE HELPED QUICKLY.

    *GET RIDE OF ANY WITCHCRAFT, BAD LUCK & CURSES.

    * EXPERT IN DISTANCE HEALING.

    *COURT CASES EVEN IF ONE IS CONVICTED[IF THERE'S A CHANCE OF APPEALING]

    *IS SOME BODY JEALOUS WITH YOUR RELATIONSHIP?

    *UNFINISHED JOBS BY OTHER DOCTORS-IF NOT SATISFIED-COME TO ME.

    *ARE YOU BEING FORCED INTO A DIVORCE?

    *I PREVENT BAD LUCK AND JEALOUSY.

    *HEALERS WHO NEEDS MORE POWERS TO HEAL THEIR

    *I CAN STOP SOME ONE INTERFERING WITH YOUR RELATIONSHIP.

    * DO YOU WANT TO HAVE CHILDREN OF YOUR CHOICE?

    *DO YOU WANT QUICK MARRIAGE PROPOSAL?

    *I CAN CLEAN PEOPLE, HOUSES,BUSINESSES AND PROPERTIES FROM BAD LUCK.

    *HIRE SHORT BOYS TO GIVE YOU RICHNESS IN 1 WEEK.$3800

    *BUY AMAYEMBE [ANCESTRAL SPIRITS] TO MAKE YOU RICH.$4500

    * WOMEN, COME FOR THE TAMPON. IT WILL HELP YOU NOT TO LOSE YOUR RELATION SHIPS BECAUSE IT MAKES YOU SWEET, WARM AND TIGHT.

    AND MANY MORE.....CALL: +27781419372 OR VISIT: http://www.maamashahieda.webs.com

    ARE YOU DISAPPOINTED BY OTHER DOCTORS?

    JUST TRY ME THE LEADER OF AFRICAN TRADITIONAL HERBALIST HEALER AND WITNESS THE RESULTS!

    EMAIL: maamashahieda@yahoo.com AND YOU WILL NOT REGRET! SHE'S LOCATED AT CORNER OF KLIPFONTEIN AND RUTH ROAD,RYLANDS ESTATE{CAPETOWN SOUTH AFRICA}

    'If any of the issues above resonate with you and you have nowhere else to turn I can help you no matter where you are - anywhere in the World. All work is guaranteed to be 100% remote, and 100% discreet.

    I have well over 28 years full time professional international experience, successfully healing the problems above (and more) for people like you... when absolutely nothing else would work.'
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Why do People Share Online - Study by the NYTimes Why do People Share Online - Study by the NYTimes Presentation Transcript

  • The Psychology of Sharing: What Is This Study About? A first-‐of-‐its-‐kind inquiry into the motivations behind why we share Understanding the motivational forces behind the act of sharing will help marketers get their content shared
  • Why do consumers share content online? What motivates consumers to share content? Are there distinct personalities with different motivations? How can understanding why people share help advertisers?
  • Overview Overview 4 Methodology Motivations for Sharing Online Sharing Personas Key Guidelines for Getting Shared Consumer Categories
  • Methodology 1 2 3 Ethnographies In-‐person interviews in New York, Chicago and San Francisco Immersion/Deprivation One-‐week sharing panel Quantitative Survey Survey of 2,500 medium/heavy online sharers Conducted segmentation to identify main types of sharers We worked with Latitude Research to conduct a three-‐ phase study to understand why people share content online
  • SHARING CONTENT IS NOT NEW
  • In the past, people shared at lunch with their girlfriends when they saw someone with something cool. We still share things when relevant just share more and online. Ethnography participant, female
  • Sharing is not new, it's human nature Self-‐ actualization Self-‐ actualization Love/ Belonging Esteem Esteem Love/Belonging Safety Safety Physiological
  • We now live in the Information Age We share MORE content From MORE sources With MORE people MORE often MORE quickly
  • I have a hard time imagining how much more to-‐the-‐minute information can become. With twitter, instant FB updates, e-‐mail updates, what would have been considered fast even five years ago is obsolete. Deprivation participant, female
  • From Broadcasters to Sharecasters Mashing up Receiving Redistributing Combining Creating and recreating
  • Sharing acts as information management 73% say they process information more deeply, thoroughly and thoughtfully when they share it 85% say reading other helps them understand and process information and events Sharing information helps me do my job. I remember products and information sources better when I share them and am more likely to use them. Deprivation participant, male
  • MOTIVATIONS FOR SHARING
  • To bring valuable and entertaining content to others 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action 94% carefully consider how the information they share will be useful to the recipient [I share] to enrich the lives of those around me. -‐ Immersion participant, female
  • To define ourselves to others 68% share to give people a better sense of who they are and what they care about I try to share only information that will reinforce the image I d like to present: thoughtful, reasoned, kind, interested and passionate about certain things. -‐ Deprivation participant, male
  • To grow and nourish our relationships 73% share information because it helps them connect with others who share their interests I miss the companionship and conversations on Facebook. I feel like probably missing out on some things without the connection. 78% share information online because it lets them stay connected to people they may not otherwise stay in touch with -‐ Deprivation participant, male
  • Self-‐fulfillment I enjoy getting comments that I sent great information and that my friends will forward it to their friends because . It makes me feel valuable. -‐ -‐ Ethnography participant, female 69% share information because it allows them to feel more involved in the world
  • To get the word out about causes or brands I forwarded an article about Proposition B to Everyone in my union. I wanted them to learn about the issue and rally against it. -‐ Ethnography participant, male 84% share because it is a way to support causes or issues they care about
  • Sharing is all about relationships 1 To bring valuable and entertaining content to others 2 3 To define ourselves to others To grow and nourish our relationships 4 5 Self-‐fulfillment To get the word out about causes or brands
  • Six personas of online sharers 1 5 Altruists SEGMENTS ARE DEFINED BY: Connectors Emotional motivations 3 Hipsters 6 2 Careerists Selectives 4 Boomerangs Desired presentation of self Role of sharing in life Value of being first to share
  • KEY GUIDELINES FOR GETTING KEY GUIDELINES FOR GETTING CONTENT SHARED CONTENT SHARED
  • Appeal to consumers motivation to connect with each other not just with your brand
  • Trust is the cost of entry for getting shared
  • Keep it simple... and it will get won't get muddled
  • Appeal to their sense of humor
  • Embrace a sense of urgency
  • Getting your content shared is just the beginning Get  shared Get  shared   again Listen Get  credit  for   responding Respond
  • E-‐mail is still #1
  • CATEGORY SEGMENTATION Finance Technology Retail & Fashion Travel Entertain-‐ ment
  • For  more  information  on  this  study  and  how  it   impacts  your  brand,  please  contact  Brian  Brett:   brian.brett@nytimes.com.