What You Should Know About Dinkum InteractivePresentation Transcript
Get to Know us!
Rick brings over 25 years of experience in advertising and marketing, 8 years on the Internet. For the past 5 years, he has merged his marketing expertise with his Internet knowledge through his work with search engine optimization, and numerous other Internet Marketing strategies. He worked on the team that perfected webcasting in 1999, long before it was part of the mainstream. All of these talents has helped him turn Dinkum Interactive into a leading online marketing company.
Paul brings extensive experience in the Online Marketing world with a strong emphasis in Search Engine Optimization. His background in education, communications and marketing have prepared him well for the fast pace of the online world. Nothing pleases him more than seeing a client achieve great success from his initiatives and often requests a cut of the action (mostly without success).
First – What is the Marketing Mix
Rick and Paul formed Dinkum Interactive in 2006 when the company they were with at the time sold out to a venture capital firm. Since being on their own they have accumulated clients that include:
LemonLaw.com – Kimmel & Silverman
Ultracrete Swimming Pool Resurfacing
Simonik Transportation and Warehousing
Ai Control Systems
… ..and many more
We Believe Internet Marketing is Still in its Infancy
US online Ad revenue hit $21.2 B in 2007
Search marketing will triple in 5 years
Display advertising will reach $14B by 2012
Email projected to be above $4B by 2012
Video ad spending will be $7.1B by 2012
Social media to $10B by 2012
Mobile marketing $2.8B by 2012
Interactive marketing still lags far behind consumer behavior:
8 in 10 Americans are online
Usage nearly parallel to that of television
Marketers currently only allocate 5-10% of their budget for digital media
Recent survey reveals that less than 25% of marketers said they were “digitally savvy”
Search Engine Optimization (SEO) is the process of making your website content more search engine friendly in an effort to increase the search results ranking. Visibility
Why to consider SEO?
75% of active online population uses search engines.
97% of Google searchers don’t click past 3 pages.
Study done by Oneupweb found:
First is BEST
First Month site reached 2 nd or 3 rd page – traffic increased 500%.
Number of unique visitors tripled between page one and two.
Unique visitors tripled again in the second month.
Sales – 42% increased in first month on page one.
Almost double that in the second month.
It is critical to do whatever you can to maximize your search engine ranking even though it is not an exact science.
What’s “HOT” Now?
12M readers over 18
64% of blogs abandoned each month
40% online read a blog last month
60% of readers are men
Average income of $60,000
The Reasons to Blog
Increase awareness of your business, products, services
Touch a whole new customer base
Establish yourself as the expert in the field
Respond to world events “now”
Begin an interaction with your clients and prospects.
Your video can show up in search results once we have optimized it and distributed it properly
Broadband availability has made this hot
Video being included in search results makes this particularly appealing
Tell your story in 30 seconds instead of clicks
Use your own video or we can do one for you
http://dinkumstudios.blip.tv/file/422173/ over 1500 incoming links
http://blip.tv/file/480079/ useful for showing your software or through your processes.
Have Your Own Video Network
Increase your footprint on the Internet:
Optimized Press Releases
An optimized press release comes up in search results and distributed properly can come up more than once
The Paradigm Shift
Traditional marketing is a monologue
Mistake in trying to use online tools the same way online
Internet media enables 2 way communication
The main concept isn’t awareness it should be engagement
Engagement means getting the prospect involved with your company
Create a memorable relationship
Engage your customers they might have applications you never thought of – encourage their input.
Are you having a conversation with your prospects?
By 2012 81% believe they will be spending as much on
conversational marketing as they are on other marketing
Fear of loss of control
Culture of organization
Difficult internal sell
Talk to you r clients and prospects and allow them to talk to you
Leading brands are not the ones talking about
themselves –it’s the ones that people are talking about
If you want to learn more Rick Simmons 267-626-9094 [email_address]