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What You Should Know About Dinkum Interactive
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What You Should Know About Dinkum Interactive






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What You Should Know About Dinkum Interactive What You Should Know About Dinkum Interactive Presentation Transcript

  • Get to Know us!
  • Your Expectations
    • Rick brings over 25 years of experience in advertising and marketing, 8 years on the Internet. For the past 5 years, he has merged his marketing expertise with his Internet knowledge through his work with search engine optimization, and numerous other Internet Marketing strategies.  He worked on the team that perfected webcasting in 1999, long before it was part of the mainstream.  All of these talents has helped him turn Dinkum Interactive into a leading online marketing company.
    • Paul brings extensive experience in the Online Marketing world with a strong emphasis in Search Engine Optimization. His background in education, communications and marketing have prepared him well for the fast pace of the online world. Nothing pleases him more than seeing a client achieve great success from his initiatives and often requests a cut of the action (mostly without success).
  • First – What is the Marketing Mix
    • Rick and Paul formed Dinkum Interactive in 2006 when the company they were with at the time sold out to a venture capital firm. Since being on their own they have accumulated clients that include:
    • LemonLaw.com – Kimmel & Silverman
    • Eastern University
    • Sales Packaging
    • KenCrest
    • Russell Roofing
    • Ultracrete Swimming Pool Resurfacing
    • Simonik Transportation and Warehousing
    • Ai Control Systems
    • Advance Scientifics
    • … ..and many more
  • We Believe Internet Marketing is Still in its Infancy
    • US online Ad revenue hit $21.2 B in 2007
    • Projections
    • Search marketing will triple in 5 years
    • Display advertising will reach $14B by 2012
    • Email projected to be above $4B by 2012
    • Video ad spending will be $7.1B by 2012
    • Social media to $10B by 2012
    • Mobile marketing $2.8B by 2012
    • Interactive marketing still lags far behind consumer behavior:
      • 8 in 10 Americans are online
      • Usage nearly parallel to that of television
      • Marketers currently only allocate 5-10% of their budget for digital media
      • Recent survey reveals that less than 25% of marketers said they were “digitally savvy”
  • Search Engine Optimization (SEO) is the process of making your website content more search engine friendly in an effort to increase the search results ranking. Visibility
    • Why to consider SEO?
      • 75% of active online population uses search engines.
      • 97% of Google searchers don’t click past 3 pages.
      • Study done by Oneupweb found:
        • First is BEST
        • First Month site reached 2 nd or 3 rd page – traffic increased 500%.
        • Number of unique visitors tripled between page one and two.
        • Unique visitors tripled again in the second month.
        • Sales – 42% increased in first month on page one.
        • Almost double that in the second month.
    • It is critical to do whatever you can to maximize your search engine ranking even though it is not an exact science.
    • What’s “HOT” Now?
    • Blogging
    • 12M readers over 18
    • 64% of blogs abandoned each month
    • 40% online read a blog last month
    • 60% of readers are men
    • Average income of $60,000
    • The Reasons to Blog
    • Increase awareness of your business, products, services
    • Touch a whole new customer base
    • Establish yourself as the expert in the field
    • Respond to world events “now”
    • Increases optimization
    • Begin an interaction with your clients and prospects.
  • Your video can show up in search results once we have optimized it and distributed it properly
    • Hotter still?
    • Video
    • Broadband availability has made this hot
    • Video being included in search results makes this particularly appealing
    • Tell your story in 30 seconds instead of clicks
    • Use your own video or we can do one for you
    • http://dinkumstudios.blip.tv/file/422173/ over 1500 incoming links
    • http://blip.tv/file/480079/ useful for showing your software or through your processes.
  • Have Your Own Video Network
    • Increase your footprint on the Internet:
      • Optimized Press Releases
      • Article distribution
      • Social networking
      • Videos
      • Sponsored content
      • Blogging
  • An optimized press release comes up in search results and distributed properly can come up more than once
    • The Paradigm Shift
    • Traditional marketing is a monologue
    • Mistake in trying to use online tools the same way online
    • Internet media enables 2 way communication
    • The main concept isn’t awareness it should be engagement
      • Engagement means getting the prospect involved with your company
      • Create a memorable relationship
      • Engage your customers they might have applications you never thought of – encourage their input.
    • Are you having a conversation with your prospects?
    • Conversational Marketing
    • By 2012 81% believe they will be spending as much on
    • conversational marketing as they are on other marketing
    • Obstacles
      • Manpower
      • Fear of loss of control
      • Culture of organization
      • Difficult internal sell
    • Talk to you r clients and prospects and allow them to talk to you
    • Leading brands are not the ones talking about
    • themselves –it’s the ones that people are talking about
  • If you want to learn more Rick Simmons 267-626-9094 [email_address]