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Transcript

  • 1. Plug Into Profits Blogging 101
  • 2.
    • Blogging facts:
    • There were 77.7 million unique visitors to blogs in 08 (comScore)
    • 94.1 million US blog readers in 07 (eMarketer)
    • 184 M worldwide have started a blog (Universal McCann)
    • 1,000,000 posts per day
    • 40% of blogs are abandoned each month
    • 77% of “active” Internet users read blogs
  • 3.
    • Types of Blogs:
    • Personal blogs – to inform about a trip, your rantings, share your thoughts.
    • Corporate blogs – for marketing, branding, public relations, ongoing communications
    • Question blogs – answer questions – about your business, about your product, a dynamic FAQ
    • Genre – expresses your interest in a subject to facilitate dialogue with others of the same interest.
  • 4.
    • What is the purpose of your blog?
  • 5.
    • First – Do your homework:
    • Who are the other bloggers in this space?
    • What are they blogging about?
    • Do you have a different slant or direction to take the conversation?
    • Lets get started
  • 6.  
  • 7.  
  • 8.
    • Getting Started:
    • Find the popular bloggers and start posting to their blogs.
    • Read what others post at these blogs.
    • How does your target audience get information – will they read a blog – your blog?
    • Now what can you do differently?
    • Will your blog be your website or just a part of your website?
    • Domain name for your blog?
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.
    • Now lets blog:
    • Make a list of your first 5 - 10 ideas for your blog.
    • Subscribe to either an RSS feed or get blogs emailed to you to get information for your blog.
    • Collect photos, videos, resources to include in your blog
    • Attribution – don’t forget!
  • 15.  
  • 16.  
  • 17.
    • I am blogging – How do I get someone to read it?
    • Blog for a few weeks before you start publicizing – it just might not be “your thing”.
    • Submit your blog site to the search engines, FeedBurner, Technorati.
    • List resources on your blog page – other blogs you recommend – this is becoming part of the community.
    • Link out from your blog – often
    • Continue to comment on other blogs.
    • Give readers the opportunity to share your information – Stumbleupon, Digg, Reddit
  • 18.
    • I need to do more?
    • Tell everyone about your blog.
    • Have a link on your email signature – to your blog
    • Engage your audience – surveys, controversy, questions.
    • Use a search function on your blog
    • Sign up for Google Alerts
      • For your topic
      • For you
      • The name of your blog
  • 19.  
  • 20.
    • There’s more?
    • Install analytic software with your blog.
      • Just because you don’t get a post back does not mean no one is out there.
      • Find out how folks are coming into your blog
    • Content is the key
      • Is it engaging, different, timely
    • Be consistent – whether it is once a week or once a day.
  • 21.  
  • 22. Questions! Rick Simmons 267-626-9094 [email_address]