Value Creation inSmart + Connected Communitieswith Data and AnalyticsRick HuijbregtsVice President, Smart + Connected Comm...
Big Data – Overview                                                              What is Big Data                       ...
Big Data – Overview                                                              What is Big Data                       ...
© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   4From Flickr [some rights reserved by Akak...
50 Billion                                                           Connected Devices                                    ...
5%4%3%2%1%                1997                          1999         2001   2003    2005     2007   2009   2011       2013...
Sustainability Services Delivered by Technology             Transportation • Real Estate • Sports & Entertainment •       ...
Big Data – Overview                                                                 What is Big Data                    ...
Velocity                                                           Volume                                                 ...
MANUFACTURING                                                           Up to 50% decrease in product                     ...
HEALTHCARE                                                           $300 billion value per year                          ...
PUBLIC SECTOR                                                           Euro 250 billion value per year                   ...
GLOBAL PERSONAL DATA                                                           $100 billion Revenue for service           ...
RETAIL                                                           60% + increase in net margin                             ...
© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Confidential   15
64 Kbps: Phone Line                                                                                            What about ...
Big Data – Overview                                                              What is Big Data                       ...
Rampart’s Avenir Communities ™Greenfield                1.   Cisco as Technology AdvisorSt. Albert, Alberta       2.   Com...
Street Light                                                                                                    Video Surv...
• Revenue opportunities                                                           • Presence-based services               ...
Business and Enterprise applications                                                                                      ...
Business and Enterprise applications                                                                                      ...
Business and Enterprise applications                                                                                      ...
Creation of a New Industry         Visionary                                         Global Open     Smart      Public Pri...
IT Can No Longer Operate as a Function Providing                 Technology Services and Systems Maintenance              ...
Thank you.
Big Data, Analytics, Cloud..and Smart+Connected Communities
Big Data, Analytics, Cloud..and Smart+Connected Communities
Big Data, Analytics, Cloud..and Smart+Connected Communities
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Big Data, Analytics, Cloud..and Smart+Connected Communities

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  • Volume Machine-generated data is produced in much larger quantities. For instance, a single jet engine can generate 10TB of data in 30 minutes. With more airline flights per day, the daily volume of just this single data source runs into the Petabytes. Smart meters and heavy industrial equipment like oil refineries and drilling rigs generate similar data volumes, compounding the problem Twitter produces 175 million tweets per dayVelocity Social media data streams – produce a large influx of opinions and relationships valuable to customer relationship management. Even at 140 characters per tweet, the high velocity (or frequency) of Twitter data ensures large volumes (over 8 TB per day) Wal-Mart is logging one million transactions per hourVariety Traditional data formats tend to be relatively well described and change slowly. As new services are added, new sensors deployed, or new marketing campaigns executed, new data types are needed to capture the resultant informationFacebook creates over 30 billion pieces of content ranging from web links, news, blogs, photos etc.Value The economic value of different data varies significantly. Typically there is good information hidden amongst a larger body of non-traditional data; the challenge is identifying what is valuable and then transforming and extracting that data for analysis.
  • The smart card is a unified identity card with multiple applications which helps to create a technology-facilitated environmentPersonal intrusion can be kept to a minimum while providing increased security. Increase customer satisfaction, reduction of cash and change theftsOffers increased security by using a single card system rather than using several cards across a development.Future personalized services can be delivered depending on the identity and preferences stored by the smart card.The ownership of Smart Card functionality lies with the security team who owns and manages the access control system.This team then shares configuration responsibility with the facilities management system upon configuration to gain access to various systems such as elevators, HVAC, power, lighting and other amenities in the building.
  • What will it take to create these cities/communities… new visionary leadership & the creation of New Business Models.Imagine the huge opportunity for new services. Technology will be the key enabler.Only 2% of infrastructure spend – 2% of a trillion dollars is spent on technology – even an increase of 1%? To enable this we should together drive:Visionary leadership is key – finding people with similar mindsets, passion and vision for the future…that’s really key.Global open standards – this is what we do! We did it 25 years ago with the internet…bringing together different protocols and making them all work together. That’s not something just anyone can do.Smart regulation – we need leaders to step up….LEED certification….give benefits to people who implementPublic private partnerships – this has been key to our success so far.And a New ecosystem – working with developers, people like Schneider ElectricBut it takes all five of these factors…without one, it changes completely.
  • Big Data, Analytics, Cloud..and Smart+Connected Communities

    1. 1. Value Creation inSmart + Connected Communitieswith Data and AnalyticsRick HuijbregtsVice President, Smart + Connected CommunitiesCisco Canada© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
    2. 2. Big Data – Overview  What is Big Data  Importance of Big data  The Hadoop Framework  Vendors in Big DataOver 465 million accounts,posting 175 millionBig Data Efforts at Cisco tweets eachday. 1 Million accounts added toTwitter every day.© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
    3. 3. Big Data – Overview  What is Big Data  Importance of Big data  The Hadoop Framework  Vendors in Big Data900 million people Big Data Efforts at Cisco are onFacebook, 30 billion pieces ofcontent shared every month.© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
    4. 4. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4From Flickr [some rights reserved by Akakumo]
    5. 5. 50 Billion Connected Devices 1 Million Applications 1 Zettabyte of Content 6 Million Security Threats© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
    6. 6. 5%4%3%2%1% 1997 1999 2001 2003 2005 2007 2009 2011 2013 Phase 1 Phase 2© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
    7. 7. Sustainability Services Delivered by Technology Transportation • Real Estate • Sports & Entertainment • Government • Utilities • Education • Healthcare • Safety & Security Social Environmental EconomicEnhanced quality of Protecting the world Continuous job and life for citizens for future generations business growth © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7
    8. 8. Big Data – Overview  What is Big Data  Importance of Big data  The Hadoop FrameworkData volume is growing 40% per  Vendors in Big Datayear and will increaseData Efforts at Cisco Big 44xbetween 2010 and 2020[McKinsey Global Institute]© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
    9. 9. Velocity Volume Value Variety© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
    10. 10. MANUFACTURING Up to 50% decrease in product development, assembly cost Up to 7% reduction in working capital© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
    11. 11. HEALTHCARE $300 billion value per year 0.7% annual productivity growth© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
    12. 12. PUBLIC SECTOR Euro 250 billion value per year 0.5% annual productivity growth© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
    13. 13. GLOBAL PERSONAL DATA $100 billion Revenue for service providers Up to $700 billion value to end-users© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
    14. 14. RETAIL 60% + increase in net margin 0.5 – 1.0% annual productivity growth© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
    15. 15. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
    16. 16. 64 Kbps: Phone Line What about 3D IPTV? 162 Kbps: IDSN 1.5 Mbps: T1 … Integrated Operations. 5 Mbps: 3G … 10 Gbps to the Home? 50 Mbps: DSL 160 Mbps: Cable Modem 1 Gbps: Fiber© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
    17. 17. Big Data – Overview  What is Big Data  Importance of Big data  The Hadoop Framework  Vendors in Big DataScaling to a Gigabit access could Big Data Efforts at Ciscoincrease GDP by 3% each year[Gartner, United Nations, others]© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
    18. 18. Rampart’s Avenir Communities ™Greenfield 1. Cisco as Technology AdvisorSt. Albert, Alberta 2. Community Network:400 Acres Services Delivery 3. Energy Internet—Smart Grid10,000 new residents 4. Triply Play, Connected Home4,000 homes 5. Smart + Connected Work CentersCommercial, Industrial 6. Creating a new industry:Regional Transit Hub City and Environmental Analytics
    19. 19. Street Light Video Surveillance Wireless AP Advertising, Messaging Internet Access Maps, Guides, eGov Services Voice ? © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 19
    20. 20. • Revenue opportunities • Presence-based services • Security, Messaging • Tenant engagement • Energy Visualization© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
    21. 21. Business and Enterprise applications (“best of breed”, Software-as-a-Service, Cloud Applications, etc.) MONETIZE, BUSINESS MODELS Facilities Mmgt Transportation Collaboration Healthcare Education Energy BIM etc.SERVICES DELIVERYPLATFORM Integrated Operations, AnalyticsConvergence Edge – IP friendly and standard systems and devices Lighting Unified Security Power HVAC Comms Fire (Access & Video)© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
    22. 22. Business and Enterprise applications (“best of breed”, Software-as-a-Service, Cloud Applications, etc.) MONETIZE, BUSINESS MODELS Facilities Mmgt Transportation Collaboration Healthcare Education Energy BIM etc.SERVICES DELIVERYPLATFORM Integrated Operations, AnalyticsConvergence Edge – IP friendly and standard systems and devices Lighting Unified Security Power HVAC Comms Fire (Access & Video)© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
    23. 23. Business and Enterprise applications (“best of breed”, Software-as-a-Service, Cloud Applications, etc.) MONETIZE, BUSINESS MODELS Facilities Mmgt Transportation Collaboration Healthcare Education Energy BIM etc.SERVICES DELIVERYPLATFORM Integrated Operations, AnalyticsConvergence Edge – IP friendly and standard systems and devices Lighting Unified Security Power HVAC Comms Fire (Access & Video)© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26
    24. 24. Creation of a New Industry Visionary Global Open Smart Public Private New Leadership Standards Regulation Partnerships Ecosystem© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
    25. 25. IT Can No Longer Operate as a Function Providing Technology Services and Systems Maintenance Today’s Technology Must Create a Competitive Advantage for the Entire Community OR Plumbing? Strategic Weapon?© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28
    26. 26. Thank you.
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