www.realprosystems.com<br />Real Pro PlatinumandYour Business in 2010<br />Tara Sybrant<br />Caine O’Brien<br />
It’s 2010.<br />Budgets are tight, qualified buyers are harder to find.<br />Generally a buyers market.<br />Can’t leave a...
Real Estate Sales and Marketing Process<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />
Business Challenges Across the Pipeline<br />www.realprosystems.com<br />Active <br />Prospects<br />Pending<br />Deals<br...
Goals for Real Pro Platinum<br />Provide comprehensive business pipeline management and analysis<br />Provide enhanced “au...
One multi-user system<br />One user interface<br />One vendor<br />Instant visibility, insight and control<br />No more du...
Platinum Business Dashboard Spans Pipeline<br />Business  at-a-glance<br />Across the team, or<br />For each team member<b...
www.realprosystems.com<br />© 2007 Real Pro Systems<br />Instant Insight – Across the whole pipeline<br />
Proven PPC Service Generates More Buyer Leads<br />www.realprosystems.com<br />© 2007 Real Pro Systems<br />Real Pro Syste...
Stealth Website Marketing and Lead Generation<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />Seller Stealth...
Lead Sources and Intelligent Lead Distribution<br />Leads from RPS<br />Stealth sites<br />Main website registration<br />...
Lead Notification and Follow-up “on-the-fly”<br />Lead notification comes via email<br />Agent calls lead<br />Agent click...
More Lead Info Available on Desktop<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />Status of each lead visi...
Automated Follow-up System<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />Branded stationery<br />Drip camp...
Lead Flow: Inspect what you expect<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />
Promotion from Lead to Active Prospect<br />Budget, intent and timeframe distinguish lead from active prospect<br />Probab...
Managing Prospects<br />Prospects managed separately from leads<br />Buyer and seller information tracked uniquely<br />As...
Lead and Prospect Mobile Interface<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />Look up Contacts<br />Ema...
Blackberry
No synchronization issues</li></li></ul><li>Managing Pending and Closed Deals<br />All appropriate team members have visib...
Team Meetings Become Pipeline Review with Platinum<br />Each agent on the team:<br />Reviews status of new leads for week<...
Compelling Web Presence Pulls Organic Traffic<br />www.realprosystems.com<br />© 2007 Real Pro Systems<br />Main Website<b...
Website Attributes<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />Search Engine Friendly<br />Highly Custom...
Agent Blog<br />Integrated into website<br />Full HTML<br />Embed video, etc.<br />RSS<br />Blog directory submission<br /...
Showing Feedback: Sellers Take Action So Their Home Sells<br />www.realprosystems.com<br />© 2007 Real Pro Systems<br />Li...
Tasks and Action Plans Bring Coordination<br />Set tasks for yourself or others on the team<br />Follow-up reminders on le...
Calendar Across the Team<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />
Calendar for Task Management<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />
Daily Task List Email<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />
Team Support<br />Team consists of<br />Agents with a Real Pro Platinum, Gold, or Silver website system, or<br />Agents us...
Team Configuration Example<br />Platinum CRM Users<br />Agents who don’t need a website<br />Transaction Coordinator<br />...
Real Pro Platinum- the All-in-One System<br />Single “system of record” for the whole team<br />Business-focused<br />Top-...
Transform Your Team with Platinum<br />Instant visibility, insight and control<br />Know the status of every lead, every d...
Real Pro Platinum Pricing<br />Single Agent System<br />Setup  $2,499  - Includes setup for system, IDX, PlatinumLeads<br ...
How can I explore Real Pro Platinum further?<br />Call us for a free consultation:  541-743-8510<br />Needs analysis<br />...
www.realprosystems.com<br />© 2009 Real Pro Systems<br />
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Real Pro Platinum Complete

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Turn Key internet business solutions for Real Estate Brokers and Agents. Sales opportunity management systems for Individuals, Teams and Brokers. Lead generation &amp; Lead Convesrion Experts.

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Real Pro Platinum Complete

  1. 1. www.realprosystems.com<br />Real Pro PlatinumandYour Business in 2010<br />Tara Sybrant<br />Caine O’Brien<br />
  2. 2. It’s 2010.<br />Budgets are tight, qualified buyers are harder to find.<br />Generally a buyers market.<br />Can’t leave anything to chance.<br />Business discipline is the key to success.<br />Consistent lead generation<br />Timely lead follow-up is essential for conversion.<br />Paying attention to active prospects is urgent.<br />Staying on top of pending deals is critical.<br />Understanding and managing the entire business pipeline across your team gives you the edge<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />
  3. 3. Real Estate Sales and Marketing Process<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />
  4. 4. Business Challenges Across the Pipeline<br />www.realprosystems.com<br />Active <br />Prospects<br />Pending<br />Deals<br />Closed<br />Deals<br />Awareness<br />Lead Gen<br />Incubation<br />Did the lead get called?<br />Is the agent following up properly?<br />Do incubated leads know which agent to call?<br />Does each agent get enough “branding?”<br />How does closed business look for each agent?<br />Is each agent successful?<br />How do they stay in touch with past clients?<br />How do they get referrals?<br />Does one agent have a higher or lower conversion rate?<br />How big is the prospect funnel for each agent?<br />Is there a clear plan of attack for each prospect?<br />Can I predict my business a few months out?<br />How does pending business look for each agent?<br />Is there a clear plan for getting each deal closed?<br />What’s my business volume going to be this month or next?<br />Does each agent on the team have compelling internet presence?<br />Are their websites optimized for their specialty?<br />Does the branding reflect their independence and their role on the team?<br />Is each lead clearly assigned to an agent?<br />Did the agent acknowledge receipt of the lead?<br />Does the lead need to be reassigned?<br />Am I generating enough leads to “feed” my team?<br />
  5. 5. Goals for Real Pro Platinum<br />Provide comprehensive business pipeline management and analysis<br />Provide enhanced “automated” lead generation<br />Provide a robust team solution<br />Integrate a broad spectrum of online tools typically isolated in “islands of automation.”<br />A complete solution that puts everything in one system<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />
  6. 6. One multi-user system<br />One user interface<br />One vendor<br />Instant visibility, insight and control<br />No more duplicate data entry<br />Platinum- Everything in One System<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />
  7. 7. Platinum Business Dashboard Spans Pipeline<br />Business at-a-glance<br />Across the team, or<br />For each team member<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />
  8. 8. www.realprosystems.com<br />© 2007 Real Pro Systems<br />Instant Insight – Across the whole pipeline<br />
  9. 9. Proven PPC Service Generates More Buyer Leads<br />www.realprosystems.com<br />© 2007 Real Pro Systems<br />Real Pro Systems<br />manages your<br />PPC advertising- <br />drives leads to<br />your stealth site<br />Platinum lead panel showing lead source<br />Stealth Site with Integrated IDX<br />
  10. 10. Stealth Website Marketing and Lead Generation<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />Seller Stealth Site<br />Buyer Stealth Site<br />What homes for sale interest me?<br />How much is my home worth?<br />Short Sale Stealth Site<br />How can I get out from under my mortgage?<br />Unbranded websites feature a service you offer<br />Promote offline (e.g. postcards)<br />Pay-per-click advertising<br />Link from main website<br />© 2008 Real Pro Systems<br />
  11. 11. Lead Sources and Intelligent Lead Distribution<br />Leads from RPS<br />Stealth sites<br />Main website registration<br />Etc.<br />Leads from other sources<br />#1 Expert, Realtor.com, etc.<br />Live feed via email notification<br />Criteria-based, round robin or any combination<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />Rob Levy Team<br />Alicia <br />Rob Levy Team<br />
  12. 12. Lead Notification and Follow-up “on-the-fly”<br />Lead notification comes via email<br />Agent calls lead<br />Agent clicks through notification email to actual lead record<br />Adds notes<br />Changes status<br />Can even promote to prospect<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />New/untouched leads highlighted in red (desktop view)<br />
  13. 13. More Lead Info Available on Desktop<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />Status of each lead visible<br />Track lead’s IDX Activity<br />Take notes, set reminders, etc.<br />
  14. 14. Automated Follow-up System<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />Branded stationery<br />Drip campaigns<br />Pre-written, but customizable<br />Can create custom drip campaigns<br />Leads are automatically assigned to appropriate campaign<br />Monthly e-Newsletter<br />
  15. 15. Lead Flow: Inspect what you expect<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />
  16. 16. Promotion from Lead to Active Prospect<br />Budget, intent and timeframe distinguish lead from active prospect<br />Probability assigned by agent as a judgment call<br />These factors are used to project sales pipeline<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />
  17. 17. Managing Prospects<br />Prospects managed separately from leads<br />Buyer and seller information tracked uniquely<br />Assigned agent works each side of transaction<br />Prospect details can include action plans (checklists)<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />
  18. 18. Lead and Prospect Mobile Interface<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />Look up Contacts<br />Email or Call<br />From Search Results<br />Edit Contact Record Info<br />Read / Add to Notes<br />Web Interface<br /><ul><li>iPhone
  19. 19. Blackberry
  20. 20. No synchronization issues</li></li></ul><li>Managing Pending and Closed Deals<br />All appropriate team members have visibility and access<br />Custom “action plans” can be implemented at any point in the process<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />
  21. 21. Team Meetings Become Pipeline Review with Platinum<br />Each agent on the team:<br />Reviews status of new leads for week<br />Reviews leads promoted to prospect<br />Reviews status of each active prospect<br />Reviews pending deals<br />Reviews closed deals<br />One system = one version of truth<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />Leads by Agent<br />Pending and Closed Deals by Agent<br />Active Prospects by Agent<br />
  22. 22. Compelling Web Presence Pulls Organic Traffic<br />www.realprosystems.com<br />© 2007 Real Pro Systems<br />Main Website<br />Agent Blog<br />SEO-friendly<br />Content<br />
  23. 23. Website Attributes<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />Search Engine Friendly<br />Highly Customizable<br />Flexible Lead Capture<br />Targeted Landing Pages<br />
  24. 24. Agent Blog<br />Integrated into website<br />Full HTML<br />Embed video, etc.<br />RSS<br />Blog directory submission<br />SEO-friendly<br />Site map submission<br />Twitter integration<br />Etc.<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />
  25. 25. Showing Feedback: Sellers Take Action So Their Home Sells<br />www.realprosystems.com<br />© 2007 Real Pro Systems<br />Listing Agent or Client <br /> Requests Feedback<br />3. Showing Agent Follows<br />Link and Completes Report<br />2. Email Request Goes<br />To Showing Agent<br />Report for Seller<br />Summarizes Results<br />
  26. 26. Tasks and Action Plans Bring Coordination<br />Set tasks for yourself or others on the team<br />Follow-up reminders on leads and prospects<br />“Action Plans” schedule tasks across the team automatically (e.g. deal goes pending)<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />
  27. 27. Calendar Across the Team<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />
  28. 28. Calendar for Task Management<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />
  29. 29. Daily Task List Email<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />
  30. 30. Team Support<br />Team consists of<br />Agents with a Real Pro Platinum, Gold, or Silver website system, or<br />Agents using Platinum CRM only<br />Team members<br />Can share in lead routing capability with Platinum team<br />Can use prospect management features of Platinum team<br />Have their pipeline information automatically included in team reports<br />Use drip email campaigns<br />Can use all CRM functions including mobile device interface<br />Share in calendar, tasks, and action plans<br />Platinum agent has visibility into Team member’s leads<br />Team members can only see their own leads/pipeline<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />
  31. 31. Team Configuration Example<br />Platinum CRM Users<br />Agents who don’t need a website<br />Transaction Coordinator<br />Listing Manager<br />Etc.<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />Silver Agent Systems<br />Platinum System<br />
  32. 32. Real Pro Platinum- the All-in-One System<br />Single “system of record” for the whole team<br />Business-focused<br />Top-down visibility<br />Lifecycle CRM<br />Instant insight<br />Unprecedented control<br />Powerful lead generation<br />Accountability across the team<br />Compelling web presence<br />Amazing value<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />
  33. 33. Transform Your Team with Platinum<br />Instant visibility, insight and control<br />Know the status of every lead, every deal<br />Track agent performance, focus help where needed<br />Improve productivity<br />Everything in one system, better organization<br />Mobile interface – keep records up to date on the fly<br />Generate and convert more leads<br />Buyer stealth site with integrated IDX; activity tracking<br />Seller stealth sites<br />Main website Total Access<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />
  34. 34. Real Pro Platinum Pricing<br />Single Agent System<br />Setup $2,499 - Includes setup for system, IDX, PlatinumLeads<br />Monthly service $ 299 + PlatinumLeads budget<br />Team System<br />Setup $2,999 - Includes setup for system, IDX, PlatinumLeads, team members’ stationery<br />Monthly service (up to 5 users) $399 + PlatinumLeads budget<br />Additional team members <br />6 – 10 users, $ 20 per user<br />11 – 20 users, $17 per user<br />21 – 50 users, $15 per user<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />
  35. 35. How can I explore Real Pro Platinum further?<br />Call us for a free consultation: 541-743-8510<br />Needs analysis<br />Assessment of fit<br />No obligation<br />Email us at Sales@realprosystems.com to receive additional information including: <br />Product Brief<br />White Paper: Applying Sales Pipeline Management to Real Estate<br />Platinum Leads Description of Service<br />Visit www.realprosystems.com<br />Business process self-assessment<br />More screenshots of the product<br />Next Real Pro Platinum webcast: Wednesday January 20th, at 11:00 PST. <br />https://www1.gotomeeting.com/register/134743712<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />
  36. 36. www.realprosystems.com<br />© 2009 Real Pro Systems<br />
  37. 37. Product Offering Summary<br />www.realprosystems.com<br />© 2009 Real Pro Systems<br />Entry Level Agent System<br />Intermediate Level Agent System<br />Advanced Agent /Team System<br />Real ProSilver<br />Real Pro Gold<br />Real ProPlatinum<br />Professional Services: <br />Design, Customization, SEO, Pay-per-Click, Podcast<br />Exemplary Client Care<br />
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