TEACHING ENTREPRENEURSHIP
TO A DIGITAL GENERATION
Rick Coplin Tech Columbus
Crystal Olig Oxiem Marketing Technology
tweet ...
The Digital Generation
generation Y… millennials …
digital natives … echo boomers …
iGen…Tweens…
Me Generation … generatio...
Characteristics and Demographics
• 38% have tattoos
• 75%have a social profile
• 50%favor gay marriage
• 64%believe in God...
Characteristics and Demographics
“This is a reflexively optimistic cadre of graduates, feeling, if anything, existentially...
A Digital Generation’s Language
ZOMG
Woot
ROFLCOPTER
Tomoz
Redonkulous
--Source: MarketingMag.com, The Gen Y Translator
Who Are the Digital Generations?
• Echo boomers
• Millennials
• Children of Baby Boomers
• Generation Y – Young adults to ...
Attention Span, Multitasking & Connections
Pay Attention!
• Non-linear thinking
• No “right way” to do research
• Short bi...
Social Learning and Self-Teaching
http://learning-2.nuvvo.com/lesson/1528-gen-y-and-digital-learning-styles
• Students can...
Information Immediacy and Filtering
Social Learning and Self-Directed Paths
• Play
• Performance
• Appropriation
• Multitasking
• Distributed Cognition
Confro...
Educating New Entrepreneurs in a Digital World
new paradigm… new social tools…
new applications… new devices…
Shift Happens
• Did You Know?!
New Paradigm
• What does it all mean?
– Shift is
– Internet is redefining our society
– Unprecedented global visibility
– ...
Generational Differences
Teachers Students
Present information Explore for information
Deliberate release Discovery
Focuse...
New Paradigm: Mindset
Managerial vs. Entrepreneurial
Order Purpose
Efficiency Creativity
Control Lead
Evaluation Results
A...
New Paradigm
• Entrepreneurs
– Have ideas and do something about it
– Are non-conformers
– Assess, mitigate and tolerate r...
Opportunity
Entrepreneurial Traits
• Attainment
• Tenacity
• Leadership
• Sales
• Introspection
• Networking
• Failure recovery
• Cust...
What do our kids think?
• 77% think starting their own business is possible
• 59% know someone who started a business
• 40...
Teaching Foundation
• Explore
– Interests
– Talent
– Innovation
• Encourage
– Questioning
– Discovery
– Passion
– Self suf...
How and Why
Teaching Skills
• Problem solving
• Leading
• Profits
• Public speaking
• Asking questions well
• Learning from mistakes
•...
Tools for Teaching
• YouTube
• Facebook
• Twitter
• LinkedIn
• Google Docs
• Evernote
• iPads
• Mobile & Smart Phones
• Fl...
Sample Resources
www.joanganzcooneycenter.org
http://www.kauffman.org/Education
http://www.nfte.com/http://www.nfib.com/ye...
Case Studies
classrooms… businesses…
on the street … in the home …
Ohio Hi-Point Career Center, Bellfontaine
Sesame Street
• Oscar the Grouch and the gang
have over a quarter million
followers on Twitter
• Elmo's doing Q&A's on You...
Discussion
get together… brainstorm…
organize… present…
Teaching Entreprenuership to a Digital Generation
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Teaching Entreprenuership to a Digital Generation

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This presentation was developed with Crystal Olig (www.slideshare.net/crystalolig) for the opening meeting of the 28th annual Entrepreneurship Education Conference, held in November 2010 in Columbus, Ohio. The first 10 slides (Crystal's) focus on understanding GenY and the post-GenY generation and how they interact and engage. Slides 11-24 (mine) focus on reaching GenY as entrepreneurs. A few case studies wrap it up.

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  • Play — the capacity to experiment with one’s surroundings as a form of problem-solving
    Performance — the ability to adopt alternative identities for the purpose of improvisation and discovery
    Simulation — the ability to interpret and construct dynamic models of real-world processes
    Appropriation — the ability to meaningfully sample and remix media content
    Multitasking — the ability to sc an one’s environment and shift focus as needed to salient details.
    Distributed Cognition — the ability to interact meaningfully with tools that expand mental capacities
    Collective Intelligence — the ability to pool knowledge and compare notes with others toward a common goal
    Judgment — the ability to evaluate the reliability and credibility of different information sources
    Transmedia Navigation — the ability to follow the flow of stories and information across multiple modalities
    Networking — the ability to search for, synthesize, and disseminate information
    Negotiation — the ability to travel across diverse communities, discerning and respecting multiple perspectives, and grasping and following alternative norms


  • Teaching Entreprenuership to a Digital Generation

    1. 1. TEACHING ENTREPRENEURSHIP TO A DIGITAL GENERATION Rick Coplin Tech Columbus Crystal Olig Oxiem Marketing Technology tweet @rickcoplin / @sparklegemPhoto: Creative Commons License, Stuck in Customs
    2. 2. The Digital Generation generation Y… millennials … digital natives … echo boomers … iGen…Tweens… Me Generation … generation Z
    3. 3. Characteristics and Demographics • 38% have tattoos • 75%have a social profile • 50%favor gay marriage • 64%believe in God • 37%are unemployed or out of the labor force • 41% have a full time job • 1/3are receiving financial help from their families • 13% of 22- to 29-year-olds have moved in with parents after living on their own Study of the 50 million millennials 18 and older by the Pew Research Center as reported in Newsweek 3/5/10
    4. 4. Characteristics and Demographics “This is a reflexively optimistic cadre of graduates, feeling, if anything, existentially freed up by this era of radical change. They’re nervous about the job market but figure it’ll sort itself out. They describe their parents with shocking regularity as their “best friends.” They’ve lived online for so long it’s a default setting, one they believe lends them a more global-minded perspective than that of their elders. Their tone overall was more bemused than outraged ” – “Class of 09,” New York magazine, Emily Nussbaum ,June 15-22, 2009
    5. 5. A Digital Generation’s Language ZOMG Woot ROFLCOPTER Tomoz Redonkulous --Source: MarketingMag.com, The Gen Y Translator
    6. 6. Who Are the Digital Generations? • Echo boomers • Millennials • Children of Baby Boomers • Generation Y – Young adults to college kids • Generation Z, Generation Me – Tweens • Generation Alpha(?), iGen – Elementary
    7. 7. Attention Span, Multitasking & Connections Pay Attention! • Non-linear thinking • No “right way” to do research • Short bites of information • Immersive experiences that build • Scanning and filtering behaviors Phones, TV, Computer, More • Simultaneous device usage • The Octopus • Cash & carry The World is Smaller • Freedom from geographic location • Less fear of failure • Global economy • Breadth of network http://spacecollective.org/
    8. 8. Social Learning and Self-Teaching http://learning-2.nuvvo.com/lesson/1528-gen-y-and-digital-learning-styles • Students can construct own learning path • Use discussion to discover community threads, on and offline • Education can be conformed to the learner • Instant feedback loop using social media • Peer support systems • Work through cognitive roadblocks “In the 21st Century classroom, the student wants to control the how, what, and when a task is completed. Social media and other web- based technologies are well suited to provide avenues for students to engage in a social, collaborative, and active dialogue in the online learning environment with their peers and instructor.”
    9. 9. Information Immediacy and Filtering
    10. 10. Social Learning and Self-Directed Paths • Play • Performance • Appropriation • Multitasking • Distributed Cognition Confronting the Challenges of Participatory Culture: Media Education for the 21stCentury. Henry Jenkins, Director of the Comparative Media Studies Program at the Massachusetts Institute of Technology • Collective Intelligence • Transmedia Navigation • Networking • Negotiation
    11. 11. Educating New Entrepreneurs in a Digital World new paradigm… new social tools… new applications… new devices…
    12. 12. Shift Happens • Did You Know?!
    13. 13. New Paradigm • What does it all mean? – Shift is – Internet is redefining our society – Unprecedented global visibility – Jobs & technology skills are transforming – Language needs follow wealth, immediacy – Change, ambiguity rule – The list goes on • Uncertainty = Opportunity
    14. 14. Generational Differences Teachers Students Present information Explore for information Deliberate release Discovery Focused tasks Multiple tasks/methods Textual/static data Multimedia/dynamic Learn Experience One-dimensional Hyperlinked Absorb Interact Logical, sequential Less structured Adapted from Craig Bettles presentation Capturing the Imagination of the Digital Native,
    15. 15. New Paradigm: Mindset Managerial vs. Entrepreneurial Order Purpose Efficiency Creativity Control Lead Evaluation Results Administration Responsibility Supervise Expect Power Team Conform Choices Certainty Opportunity
    16. 16. New Paradigm • Entrepreneurs – Have ideas and do something about it – Are non-conformers – Assess, mitigate and tolerate risk – Are easily bored – Daydream – Take shortcuts – Challenge – View “No” as permission – Are not students – they figure out the game
    17. 17. Opportunity
    18. 18. Entrepreneurial Traits • Attainment • Tenacity • Leadership • Sales • Introspection • Networking • Failure recovery • Customer focused • Teamwork • Curiosity • Stubbornness • Optimism • Interdependence • Flexibility • Problem solvers • Enjoy Challenge
    19. 19. What do our kids think? • 77% think starting their own business is possible • 59% know someone who started a business • 40% want to start their own business • 37% want to invent something new • 25% entrepreneurship is a desirable career option Source: Kauffman/Harris Interactive 2007 online poll of 8 to 21 year olds
    20. 20. Teaching Foundation • Explore – Interests – Talent – Innovation • Encourage – Questioning – Discovery – Passion – Self sufficiency – Imagination – Initiative, perseverance • 3:15 – Problem & Patience
    21. 21. How and Why
    22. 22. Teaching Skills • Problem solving • Leading • Profits • Public speaking • Asking questions well • Learning from mistakes • Sales • Buying • Seeking help • Flexibility • Personality • Risk assessment • Limits • Learning
    23. 23. Tools for Teaching • YouTube • Facebook • Twitter • LinkedIn • Google Docs • Evernote • iPads • Mobile & Smart Phones • FlipCam
    24. 24. Sample Resources www.joanganzcooneycenter.org http://www.kauffman.org/Education http://www.nfte.com/http://www.nfib.com/yef http://www.lemonadeday.org/
    25. 25. Case Studies classrooms… businesses… on the street … in the home …
    26. 26. Ohio Hi-Point Career Center, Bellfontaine
    27. 27. Sesame Street • Oscar the Grouch and the gang have over a quarter million followers on Twitter • Elmo's doing Q&A's on Youtube • Most of the main characters have their own Facebook page (Bert and Ernie's latest post is a video of them singing with Will. i. am.). "Last year Telly dressed up as cookie for Halloween. Me Chased him 6 blocks till me realized it was just a costume!."
    28. 28. Discussion get together… brainstorm… organize… present…
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