“sCRM”         #FMSMW
“sCRM”holistic relationship management                                   #FMSMW
source: BlogSpot
how important is “sCRM”?                           source: Sisu
using a “sCRM” tool?                       source: Sisu
use of “sCRM”?                 source: Sisu
1. 90% of Marketers indicated that social media is important for their business.2. Only one-third of social media marketer...
phone*   email                 #FMSMW
The more you care about your customers,the better your relationship will be with them.                 phone*    email    ...
p eople The more you care about your customers,the better your relationship will be with them.                 phone*    e...
p eople          The more you care about your customers,         the better your relationship will be with them.phone*    ...
If companies actually cared about their     customers, they wouldn’t have        automated phone trees.
example of a poor relationship interaction:                                              #FMSMW
Outsourcing your ability to care is like having somebody else write your wedding vows.
merging email & your social graph                  +                                    #FMSMW
tools        #FMSMW
toolsgist.comnimble.comflowtown.comblueskysalesforce.comsneak peek                 #FMSMW
E T             C R          S E    O PT
source: Altimeter Group
#FMSMW
#FMSMW
#FMSMW
#Chardonnay May 26th http://chardday.eventbrite.com
tools
toolsEventbrite.comTweetdeckWordpress.com (posterous.com for newbies)FacebookYouTube.com (videos shot w/ iPhone & portable...
twitter.com/bakasmediafacebook.com/bakasmedia    bakasmedia.com                          #FMSMW
THANK YOU!
S crm deck
S crm deck
S crm deck
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  • You can’t get someone’s attention online if they don’t care. If you don’t care, they won’t either.\nNotice webpage isn’t up here. And phone has an * because I’m talking about a human on the other end of the line, not an automated phone tree from hell.\n
  • You can’t get someone’s attention online if they don’t care. If you don’t care, they won’t either.\nNotice webpage isn’t up here. And phone has an * because I’m talking about a human on the other end of the line, not an automated phone tree from hell.\n
  • You can’t get someone’s attention online if they don’t care. If you don’t care, they won’t either.\nNotice webpage isn’t up here. And phone has an * because I’m talking about a human on the other end of the line, not an automated phone tree from hell.\n
  • You can’t get someone’s attention online if they don’t care. If you don’t care, they won’t either.\nNotice webpage isn’t up here. And phone has an * because I’m talking about a human on the other end of the line, not an automated phone tree from hell.\n
  • You can’t get someone’s attention online if they don’t care. If you don’t care, they won’t either.\nNotice webpage isn’t up here. And phone has an * because I’m talking about a human on the other end of the line, not an automated phone tree from hell.\n
  • You can’t get someone’s attention online if they don’t care. If you don’t care, they won’t either.\nNotice webpage isn’t up here. And phone has an * because I’m talking about a human on the other end of the line, not an automated phone tree from hell.\n
  • You can’t get someone’s attention online if they don’t care. If you don’t care, they won’t either.\nNotice webpage isn’t up here. And phone has an * because I’m talking about a human on the other end of the line, not an automated phone tree from hell.\n
  • You can’t get someone’s attention online if they don’t care. If you don’t care, they won’t either.\nNotice webpage isn’t up here. And phone has an * because I’m talking about a human on the other end of the line, not an automated phone tree from hell.\n
  • You can’t get someone’s attention online if they don’t care. If you don’t care, they won’t either.\nNotice webpage isn’t up here. And phone has an * because I’m talking about a human on the other end of the line, not an automated phone tree from hell.\n
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  • S crm deck

    1. 1. “sCRM” #FMSMW
    2. 2. “sCRM”holistic relationship management #FMSMW
    3. 3. source: BlogSpot
    4. 4. how important is “sCRM”? source: Sisu
    5. 5. using a “sCRM” tool? source: Sisu
    6. 6. use of “sCRM”? source: Sisu
    7. 7. 1. 90% of Marketers indicated that social media is important for their business.2. Only one-third of social media marketers want to know how to monitor andmeasure the return of investment of social media.3. 58% of marketers use social media for 6 hours or more each week.4. 77% of marketers plan on increasing their use of YouTube and videomarketing in 2011.5. 70% of marketers want to learn more about Facebook.6. 69% of marketers want to learn more about blogging.7. The number-one advantage of social media marketing is generating morebusiness exposure, as indicated by 88% of marketers.
    8. 8. phone* email #FMSMW
    9. 9. The more you care about your customers,the better your relationship will be with them. phone* email #FMSMW
    10. 10. p eople The more you care about your customers,the better your relationship will be with them. phone* email #FMSMW
    11. 11. p eople The more you care about your customers, the better your relationship will be with them.phone* email tweets facebook page blog comments other/app? #FMSMW
    12. 12. If companies actually cared about their customers, they wouldn’t have automated phone trees.
    13. 13. example of a poor relationship interaction: #FMSMW
    14. 14. Outsourcing your ability to care is like having somebody else write your wedding vows.
    15. 15. merging email & your social graph + #FMSMW
    16. 16. tools #FMSMW
    17. 17. toolsgist.comnimble.comflowtown.comblueskysalesforce.comsneak peek #FMSMW
    18. 18. E T C R S E O PT
    19. 19. source: Altimeter Group
    20. 20. #FMSMW
    21. 21. #FMSMW
    22. 22. #FMSMW
    23. 23. #Chardonnay May 26th http://chardday.eventbrite.com
    24. 24. tools
    25. 25. toolsEventbrite.comTweetdeckWordpress.com (posterous.com for newbies)FacebookYouTube.com (videos shot w/ iPhone & portable camera)emailPlancast.comFlowtown.comFoursquare & GowallaQuora.comInstagram
    26. 26. twitter.com/bakasmediafacebook.com/bakasmedia bakasmedia.com #FMSMW
    27. 27. THANK YOU!
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