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Ims13 keynote

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slides from my IMS NYC keynote

slides from my IMS NYC keynote

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  • 1. Wednesday, April 3, 13
  • 2. BUILDING A MOBILE FOCUSED INBOUND STRATEGY Rick Bakas | Bakas Media + PressPay/34 Solutions @RICKBAKAS | #IMS13Wednesday, April 3, 13
  • 3. 2003-2013 53% increase in ADHD in children 4-17 1 in 5 high school aged boys diagnosed with ADHD ATTENTION IS THE NEW CURRENCY College students taking drugs to help focus NBC Nightly News - April 1, 2013 @RICKBAKAS | #IMS13Wednesday, April 3, 13
  • 4. ROA RETURN ON ATTENTION @RICKBAKAS | #IMS13Wednesday, April 3, 13
  • 5. 90% OF THE WORLD’S DATA WAS CREATED IN THE PAST 2 YEARS. -IBM http://statspotting.com/2012/09/big-data-stats-90-of-the-worlds-data-created-in-the-last-two-years/ @RICKBAKAS | #IMS13Wednesday, April 3, 13
  • 6. ENGAGED? @RICKBAKAS | #IMS13Wednesday, April 3, 13
  • 7. 5 TIPS FOR FOR CONVERTING ATTENTION INTO INTENTION 1. MOBILE FIRST, DESKTOP SECOND 2. MAKE PEOPLE DO A LITTLE, BUT GET A LOT 3. IMMEDIACY + INTIMACY 4. CLOSE THE GAP 5. EXPONENTIAL TRAFFIC @RICKBAKAS | #IMS13Wednesday, April 3, 13
  • 8. emails niche product apps pinterest blogs google SMS Text twitter facebook QR codes on productsWednesday, April 3, 13
  • 9. OPPORTUNITY - INCREASE SALES BY REDUCING EFFORT SECURE CHECKOUT 5:32 :10 @RICKBAKAS | #IMS13Wednesday, April 3, 13
  • 10. 99% 30% LOST SALES/ ABANDONED CART 15% SECURE 0% 2011 Successful eComm Purchase rate Successful mComm Purchase rate @RICKBAKAS | #IMS13Wednesday, April 3, 13
  • 11. 10.2% conversion rate in 2013 (and climbing) @RICKBAKAS | #IMS13Wednesday, April 3, 13
  • 12. @RICKBAKAS | #IMS13Wednesday, April 3, 13
  • 13. + SECURE CHECKOUT CINSAY PRESSPAY @RICKBAKAS | #IMS13Wednesday, April 3, 13
  • 14. THANK YOU @RICKBAKAS | #IMS13Wednesday, April 3, 13