How to build a global community

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presentation from British Airways F2F in NYC.

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  • capture attention/attention marketing.\nemail marketing still important. compliment email and traditional marketing.\ncreate your own reach through self selection.\n
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  • How to build a global community

    1. 1. HOW to engage a globalcommunity onlinepresented by Rick Bakas - bakasmedia.com
    2. 2. /rickbakas /bakasmediaFirst Director of SocialMedia in the wineindustryFormer Brand Managerat NIKEAdviser at Bakas MediaReally loves #Bacon
    3. 3. #Cabernet day 9/2/109,000+ tweets4,500+ Facebook posts75 meetups in 6 countrieslargest virtual wine tasting3,000-5,000 participantsgloballyCost: approximately 20-30hours of my time andsamples of wine
    4. 4. why do #Cabernet day?email captureengage a communitygrow a communitysell some winetake a position ofpower in the industrycross-pollinate
    5. 5. Here’s why it worked:
    6. 6. One passionate idea“Share your love for Cabernet across your social graph.”
    7. 7. Online & OfflineLet Cabernet lovers organize their own meetup.com/cabernet meetup.Foursquare checkin deals at points of purchase.
    8. 8. http://bit.ly/cabernetOne single page to promotePackage everything participants need to know into one portable page.That page becomes a link—the easiest thing to share online.
    9. 9. Democratize ownershipRealize the power and reach of social media through collaboration.
    10. 10. Show how to participateGive people reasons to participate, take away reasons not to.
    11. 11. The community lived for a short period oftime so you must capture the community.
    12. 12. scale up the community
    13. 13. Influence = Reach(Brand x Expertise x Trust) *reach is a multiplier of influence
    14. 14. Engage an onlinecommunityOne passionate ideaOnline & OfflinePackage into onesingle page (Eventbrite)Democratize ownershipRemove barriers toparticipatePrepare to conquer
    15. 15. Thank you. I hope this was helpful.
    16. 16. /rickbakas /bakasmediaadd /rickbakas or/bakasmedia to theend of social site URL’sbakasmedia.comrbakas@mac.com

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