“ A concise definition of Health 2.0 is the use of a specific set of Web tools (blogs, Podcasts, tagging, search, wikis, etc) by actors in health care including doctors, patients, and scientists, using principles of open source and generation of content by users, and the power of networks in order to personalize health care, collaborate, and promote health education. ”
Hashtag (#): topics of interest can be tagged with a #. For example, any post focused on health care reform can be tagged “#HCR”. This allows you to search for any recent posts that incorporate that tag.
#s may be defined on websites (such as What the Trend? ), by watching common use, and by asking others.
#s allow for Twitter-based conversations (#hcsm, #MDChat) via TweetChat .
The expected shortage of physicians, and the corresponding need to manage a larger number of patients, means that new approaches to doctor-patient communication will be necessary.
Adherence to medications—and improving health outcomes as a result—will be important considerations for PCMH and ACO models of care…especially if blended models of payment that incorporate population management $ are developed.
Why this matters: Patient-centeredness and patient engagement
Envision how social media could change health care delivery:
Send disease-specific reminders (Have you checked your blood sugar? Have you taken your medicine?); patients can choose to receive Tweets or Facebook updates as text messages if they follow a social media account.
Use Facebook or Twitter DMs to ask patients to contact the office to schedule appointments, follow-up, etc.
If/when secure portals enter wider use, can refer patients directly into care via E-visits or other portal-based services.
Greatest potential: combining social media, portals and SMS.
Help patients find necessary resources, including free clinic services, health fairs, and dental screenings.
Can have a personal Twitter account and a professional/practice Twitter account, and use them for different purposes.
Personal and professional benefits:
Professional collaborations on talks, projects, blogs
New information and information sources
Why This Matters: Medical Student and Resident Education
We must teach medical students about the potential risks of using social media. In 2009, JAMA reported that “60% of U.S. medical schools surveyed reported incidents of students posting unprofessional content online.”
Some family medicine residency core competencies could be addressed via social media: medical knowledge, interpersonal and communication skills, professionalism and systems-based practice.
Medical Student and Resident Education: Faculty Roles
Family medicine faculty can facilitate student and resident learning via social media:
We think that social media communication tools will continue to impact how doctors and patients communicate with each other. We are early in the process of determining the best use, but we think health care providers need to be engaged in the process because social media will become increasingly important.
Family medicine could become the preeminent medical specialty on social media: #FamMedChat, #FMRevolution, AAFP board members.