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Digital & Social Media for Event Organisers
Richard Kelly Senior Digital Marketing Manager @richiekelly http://uk.linkedin.com/in/richardiankelly Digital & Media Dire...
Digital Media in Context
Quick Video <ul><li>I could talk about the importance of the web… </li></ul><ul><li>… but the facts speak for themselves: ...
Six Steps To Success
Pre-Event:  Setting the Foundation
1. Establish your channels <ul><li>Protect yourself: Register relevant online properties </li></ul><ul><ul><li>Domain name...
1. Establish your channels <ul><li>Formally announce it:  </li></ul><ul><ul><li>Blog it </li></ul></ul><ul><ul><li>Online ...
2. Spread The Word <ul><li>Create a content plan: Know what you’re going to say in advance </li></ul><ul><ul><li>Examples:...
2. Spread The Word <ul><li>Promote central event hub URL (e.g. Blog) everywhere – e.g. Email signature, social channel pro...
 
 
2. Spread The Word <ul><li>Run a pre-event competition </li></ul><ul><li>Leverage partners’ social channels </li></ul><ul>...
2. Spread The Word <ul><li>Social event planners  </li></ul><ul><li>Integrated with other social platforms </li></ul><ul><...
 
During: Generate a Buzz
3. Get Interactive with Twitter <ul><li>Encourage tweeting wherever possible </li></ul><ul><li>Promote Twitter hashtag – p...
4. Share it <ul><li>Geo-location </li></ul><ul><ul><li>Incentivise check-ins with small rewards </li></ul></ul><ul><ul><ul...
 
4. Share it <ul><li>Aggregate it: Use your own site to display the above as it happens live </li></ul><ul><ul><li>Embed ev...
After: Maintain & Measure
5. Maintain Momentum <ul><li>Keep the buzz going / fanbase engaged </li></ul><ul><li>Blog the highlights </li></ul><ul><li...
6. Measure It <ul><li>Measure it: What worked? What didn’t? </li></ul><ul><ul><li>Facebook insights </li></ul></ul><ul><ul...
Summary <ul><li>Beforehand: </li></ul><ul><li>Establish what you’re going to say, where you’re going to say it and who can...
<ul><li>Richard Kelly - @richiekelly </li></ul>
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Social Media for Event Organisers

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How Event Organisers can harness digital and social media to enrich their events.

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Transcript of "Social Media for Event Organisers"

  1. 1. Digital & Social Media for Event Organisers
  2. 2. Richard Kelly Senior Digital Marketing Manager @richiekelly http://uk.linkedin.com/in/richardiankelly Digital & Media Directorate
  3. 3. Digital Media in Context
  4. 4. Quick Video <ul><li>I could talk about the importance of the web… </li></ul><ul><li>… but the facts speak for themselves: </li></ul><ul><li>http://bit.ly/m4C6O1 </li></ul>
  5. 5. Six Steps To Success
  6. 6. Pre-Event: Setting the Foundation
  7. 7. 1. Establish your channels <ul><li>Protect yourself: Register relevant online properties </li></ul><ul><ul><li>Domain names </li></ul></ul><ul><ul><li>Social profiles </li></ul></ul><ul><ul><ul><li>Knowem </li></ul></ul></ul><ul><li>Setup a blog: Central hub for all activity </li></ul><ul><ul><li>Wordpress is free, simple to use and powerful </li></ul></ul><ul><li>Create an event page on Facebook / LinkedIn </li></ul><ul><li>Choose a Twitter hashtag </li></ul><ul><ul><li>Short, sweet – and unique </li></ul></ul>
  8. 8. 1. Establish your channels <ul><li>Formally announce it: </li></ul><ul><ul><li>Blog it </li></ul></ul><ul><ul><li>Online press release </li></ul></ul><ul><ul><ul><li>PRWeb </li></ul></ul></ul><ul><ul><ul><li>PRNewswire </li></ul></ul></ul><ul><ul><ul><li>Pitchengine </li></ul></ul></ul><ul><li>Be findable </li></ul><ul><ul><li>Google yourself </li></ul></ul><ul><ul><li>Occupy multiple search results for your event name </li></ul></ul><ul><ul><ul><li>Multiple social profiles will help do this </li></ul></ul></ul><ul><li>Define measurement (more on this later) </li></ul>
  9. 9. 2. Spread The Word <ul><li>Create a content plan: Know what you’re going to say in advance </li></ul><ul><ul><li>Examples: </li></ul></ul><ul><ul><ul><li>New announcements </li></ul></ul></ul><ul><ul><ul><li>Previous highlights </li></ul></ul></ul><ul><ul><ul><li>‘ Behind the scenes’ </li></ul></ul></ul><ul><ul><ul><li>Competitions / incentives </li></ul></ul></ul><ul><ul><li>Make content shareable </li></ul></ul><ul><ul><li>Make content valuable </li></ul></ul><ul><ul><ul><li>Funny or useful, facts & figures </li></ul></ul></ul><ul><li>Be reactive: </li></ul><ul><ul><li>Piggyback relevant news & events </li></ul></ul>
  10. 10. 2. Spread The Word <ul><li>Promote central event hub URL (e.g. Blog) everywhere – e.g. Email signature, social channel profiles </li></ul><ul><li>Integrate social channels within central event hub (Twitter feeds, Facebook, etc.) </li></ul><ul><li>Identify & reward Twitter influencers </li></ul><ul><ul><li>Wefollow </li></ul></ul><ul><ul><li>Klout </li></ul></ul><ul><ul><li>Technorati </li></ul></ul>
  11. 13. 2. Spread The Word <ul><li>Run a pre-event competition </li></ul><ul><li>Leverage partners’ social channels </li></ul><ul><ul><li>The Talent </li></ul></ul><ul><ul><ul><li>Speakers / Bands / Artists / Authors / Whoever </li></ul></ul></ul><ul><ul><li>The location </li></ul></ul><ul><ul><ul><li>Venue / Local Authorities </li></ul></ul></ul>
  12. 14. 2. Spread The Word <ul><li>Social event planners </li></ul><ul><li>Integrated with other social platforms </li></ul><ul><li>Use your attendees to spread the word: Their registrations shared with their social graph </li></ul><ul><ul><li>Eventbrite </li></ul></ul><ul><ul><li>Evite </li></ul></ul><ul><ul><li>Plancast </li></ul></ul>
  13. 16. During: Generate a Buzz
  14. 17. 3. Get Interactive with Twitter <ul><li>Encourage tweeting wherever possible </li></ul><ul><li>Promote Twitter hashtag – put it everywhere! </li></ul><ul><ul><li>Posters </li></ul></ul><ul><ul><li>Badges </li></ul></ul><ul><ul><li>Presentations </li></ul></ul><ul><li>Facilitate real time feedback & discussion </li></ul><ul><ul><li>Display live stream of tweets </li></ul></ul><ul><ul><li>Encourage talent to incorporate it </li></ul></ul><ul><ul><li>Incorporate with event plan </li></ul></ul><ul><ul><ul><li>e.g. SAP Twitter Powerpoint Tools </li></ul></ul></ul>
  15. 18. 4. Share it <ul><li>Geo-location </li></ul><ul><ul><li>Incentivise check-ins with small rewards </li></ul></ul><ul><ul><ul><li>Integration increases online footprint </li></ul></ul></ul><ul><ul><li>Find friends - Glympse </li></ul></ul><ul><li>Stream it: Show the world with live online video </li></ul><ul><ul><li>Facebook/Qik/Ustream </li></ul></ul>
  16. 20. 4. Share it <ul><li>Aggregate it: Use your own site to display the above as it happens live </li></ul><ul><ul><li>Embed everything </li></ul></ul><ul><li>Generate even more discussion and buzz </li></ul><ul><li>Make non-attendees feel welcome... </li></ul><ul><li>...but jealous! </li></ul>
  17. 21. After: Maintain & Measure
  18. 22. 5. Maintain Momentum <ul><li>Keep the buzz going / fanbase engaged </li></ul><ul><li>Blog the highlights </li></ul><ul><li>Content generated is an asset – archive it </li></ul><ul><li>Use social platforms to increase footprint & findability </li></ul><ul><li>Crowdsource help in organising it </li></ul><ul><li>Promote it through your channels </li></ul>
  19. 23. 6. Measure It <ul><li>Measure it: What worked? What didn’t? </li></ul><ul><ul><li>Facebook insights </li></ul></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Bit.ly </li></ul></ul><ul><li>Solicit feedback </li></ul><ul><ul><li>Facebook polls </li></ul></ul><ul><ul><li>Google Docs </li></ul></ul><ul><li>Wash, rinse, repeat! </li></ul>
  20. 24. Summary <ul><li>Beforehand: </li></ul><ul><li>Establish what you’re going to say, where you’re going to say it and who can help you spread it </li></ul><ul><li>During: </li></ul><ul><li>Build a buzz: encourage discussion </li></ul><ul><li>Share the experience: you, your attendees, the wider web </li></ul><ul><li>After: </li></ul><ul><li>Keep talking, keep asking, keep sharing </li></ul><ul><li>Measure, analyse, reiterate </li></ul>
  21. 25. <ul><li>Richard Kelly - @richiekelly </li></ul>
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