Social Media for Event Organisers
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Social Media for Event Organisers

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How Event Organisers can harness digital and social media to enrich their events.

How Event Organisers can harness digital and social media to enrich their events.

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Social Media for Event Organisers Presentation Transcript

  • 1. Digital & Social Media for Event Organisers
  • 2. Richard Kelly Senior Digital Marketing Manager @richiekelly http://uk.linkedin.com/in/richardiankelly Digital & Media Directorate
  • 3. Digital Media in Context
  • 4. Quick Video
    • I could talk about the importance of the web…
    • … but the facts speak for themselves:
    • http://bit.ly/m4C6O1
  • 5. Six Steps To Success
  • 6. Pre-Event: Setting the Foundation
  • 7. 1. Establish your channels
    • Protect yourself: Register relevant online properties
      • Domain names
      • Social profiles
        • Knowem
    • Setup a blog: Central hub for all activity
      • Wordpress is free, simple to use and powerful
    • Create an event page on Facebook / LinkedIn
    • Choose a Twitter hashtag
      • Short, sweet – and unique
  • 8. 1. Establish your channels
    • Formally announce it:
      • Blog it
      • Online press release
        • PRWeb
        • PRNewswire
        • Pitchengine
    • Be findable
      • Google yourself
      • Occupy multiple search results for your event name
        • Multiple social profiles will help do this
    • Define measurement (more on this later)
  • 9. 2. Spread The Word
    • Create a content plan: Know what you’re going to say in advance
      • Examples:
        • New announcements
        • Previous highlights
        • ‘ Behind the scenes’
        • Competitions / incentives
      • Make content shareable
      • Make content valuable
        • Funny or useful, facts & figures
    • Be reactive:
      • Piggyback relevant news & events
  • 10. 2. Spread The Word
    • Promote central event hub URL (e.g. Blog) everywhere – e.g. Email signature, social channel profiles
    • Integrate social channels within central event hub (Twitter feeds, Facebook, etc.)
    • Identify & reward Twitter influencers
      • Wefollow
      • Klout
      • Technorati
  • 11.  
  • 12.  
  • 13. 2. Spread The Word
    • Run a pre-event competition
    • Leverage partners’ social channels
      • The Talent
        • Speakers / Bands / Artists / Authors / Whoever
      • The location
        • Venue / Local Authorities
  • 14. 2. Spread The Word
    • Social event planners
    • Integrated with other social platforms
    • Use your attendees to spread the word: Their registrations shared with their social graph
      • Eventbrite
      • Evite
      • Plancast
  • 15.  
  • 16. During: Generate a Buzz
  • 17. 3. Get Interactive with Twitter
    • Encourage tweeting wherever possible
    • Promote Twitter hashtag – put it everywhere!
      • Posters
      • Badges
      • Presentations
    • Facilitate real time feedback & discussion
      • Display live stream of tweets
      • Encourage talent to incorporate it
      • Incorporate with event plan
        • e.g. SAP Twitter Powerpoint Tools
  • 18. 4. Share it
    • Geo-location
      • Incentivise check-ins with small rewards
        • Integration increases online footprint
      • Find friends - Glympse
    • Stream it: Show the world with live online video
      • Facebook/Qik/Ustream
  • 19.  
  • 20. 4. Share it
    • Aggregate it: Use your own site to display the above as it happens live
      • Embed everything
    • Generate even more discussion and buzz
    • Make non-attendees feel welcome...
    • ...but jealous!
  • 21. After: Maintain & Measure
  • 22. 5. Maintain Momentum
    • Keep the buzz going / fanbase engaged
    • Blog the highlights
    • Content generated is an asset – archive it
    • Use social platforms to increase footprint & findability
    • Crowdsource help in organising it
    • Promote it through your channels
  • 23. 6. Measure It
    • Measure it: What worked? What didn’t?
      • Facebook insights
      • Google Alerts
      • Twitter
      • Bit.ly
    • Solicit feedback
      • Facebook polls
      • Google Docs
    • Wash, rinse, repeat!
  • 24. Summary
    • Beforehand:
    • Establish what you’re going to say, where you’re going to say it and who can help you spread it
    • During:
    • Build a buzz: encourage discussion
    • Share the experience: you, your attendees, the wider web
    • After:
    • Keep talking, keep asking, keep sharing
    • Measure, analyse, reiterate
  • 25.
    • Richard Kelly - @richiekelly