Regardless of how good your sales force training is, your sales reps and managers will lose between 70% and 100% of what they learn or acquire within three months. The investment necessary to develop your teams and win business in this competitive market is significant, and every sales leader must ensure the intended benefit of this investment is realized. Effective sustainment strategies have become essential to achieving the desired outcomes.
In this session, Richardson’s President and CEO, David DiStefano will discuss how to sustain the impact of your salesforce development efforts through a combination of performance support, coaching, technology and mobile reinforcement tools. These reinforcement strategies will help extend learning from weeks to years, leverage mobile and social gaming to drive adoption and motivation, and help maximize the return on your training investment.