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Please shut up. I am trying to share an insight

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Over the past 18 months, we’ve had numerous conversations with sales leaders wanting to adopt an insight-led approach to selling. Through these conversations, it is very clear that there is ...

Over the past 18 months, we’ve had numerous conversations with sales leaders wanting to adopt an insight-led approach to selling. Through these conversations, it is very clear that there is confusion over how insights come to life in a sales situation. Some of the
people with whom we’ve spoke have the impression that an insight is communicated through a presentation. We believe that there may be situations where that is the case,
but the more likely case will be for an insight to be communicated in a sales conversation. This is important not only because a sales conversation requires a different skill set but also because it requires a different mindset.

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