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Content Marketing and Sales Effectiveness Survey

by on Jul 22, 2013

  • 170 views

As content marketing becomes more main stream, the big question now is how to optimize efforts and investments to actually drive revenue. We have many clients who struggle with how to bridge the gap ...

As content marketing becomes more main stream, the big question now is how to optimize efforts and investments to actually drive revenue. We have many clients who struggle with how to bridge the gap between the provocative content and thought leadership marketing creates and their sales team’s ability to use that content to find new customers, win opportunities, and grow strategic accounts.
To learn more, we (along with our partner, SellingPower™ Magazine) conducted a survey to better understand what is working and what is not.

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