SME2 is a consultancy that assesses social media skills, workflows, and staffing levels to help clients optimize their social media programs. It uses a series of tools to audit social media competencies and interview teams. SME2 identifies strengths, gaps in skills and processes, and provides recommendations to improve capabilities, leverage existing staff, and close competency gaps through training. The assessment covers 33 skills across content, project management, social media expertise, and leadership. SME2 helps clients maximize the effectiveness of in-house and agency partnerships to better achieve social media goals.
SME2 social media consultancy optimizes skills & drives business results
1. SME2
is a first-of-its-kind consultancy helping social media teams optimize skills, tools, processes and
relationships to drive better business results.
Executive Summary
The need for a high functioning social media team within a business, agency or through a
business-agency partnership – or within functional departments -- is increasingly important as
social media use grows.
In addition to needing a high functioning team, effective social media programs also require a
broad range of skills and expertise related to technology, branding, creative and production
skills, Web metrics and analytics, customer and technical support, as well as strong project
management skills across various business units and functions.
This broad range of increasingly integrated skills often resides in multiple business functions
such as marketing, communications, customer support and IT. The various skill sets may also
may be housed in different agencies such as digital or advertising agencies, public relations or a
video production firms or other content-production agencies.
Understanding the required skill levels across areas of expertise and business functions becomes
a critical factor for driving effective social media programs that are efficient and deliver business
value across an enterprise or within an agency. In addition, agency-company partnerships can
be improved when the skill levels are matched in ways that align with organizational strategies,
business plans and initiatives, and optimize productivity. Finally, understanding skills and talent
levels across a social media department or agency can further define specific training or
recruiting needs that will enable a fully functioning social media function.
SME2
is a consultancy focused on defining social media competencies, assessing talent,
enhancing capabilities, leveraging current staff levels and recommending changes that can
improve work flow. The consultancy can identify gaps in the social program expectations and
delivery mechanisms, and ensure the in-house/partner partnership is effectively maximized to
achieve more.
SME2
uses a series of auditing and competency assessment tools. It begins with defining social
media competencies and articulating progression through them, then assessing current staff