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Richard Marsh, Enterprising User Experience - Flex and the city
Richard Marsh, Enterprising User Experience - Flex and the city
Richard Marsh, Enterprising User Experience - Flex and the city
Richard Marsh, Enterprising User Experience - Flex and the city
Richard Marsh, Enterprising User Experience - Flex and the city
Richard Marsh, Enterprising User Experience - Flex and the city
Richard Marsh, Enterprising User Experience - Flex and the city
Richard Marsh, Enterprising User Experience - Flex and the city
Richard Marsh, Enterprising User Experience - Flex and the city
Richard Marsh, Enterprising User Experience - Flex and the city
Richard Marsh, Enterprising User Experience - Flex and the city
Richard Marsh, Enterprising User Experience - Flex and the city
Richard Marsh, Enterprising User Experience - Flex and the city
Richard Marsh, Enterprising User Experience - Flex and the city
Richard Marsh, Enterprising User Experience - Flex and the city
Richard Marsh, Enterprising User Experience - Flex and the city
Richard Marsh, Enterprising User Experience - Flex and the city
Richard Marsh, Enterprising User Experience - Flex and the city
Richard Marsh, Enterprising User Experience - Flex and the city
Richard Marsh, Enterprising User Experience - Flex and the city
Richard Marsh, Enterprising User Experience - Flex and the city
Richard Marsh, Enterprising User Experience - Flex and the city
Richard Marsh, Enterprising User Experience - Flex and the city
Richard Marsh, Enterprising User Experience - Flex and the city
Richard Marsh, Enterprising User Experience - Flex and the city
Richard Marsh, Enterprising User Experience - Flex and the city
Richard Marsh, Enterprising User Experience - Flex and the city
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Richard Marsh, Enterprising User Experience - Flex and the city

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User Experience presentation

User Experience presentation

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  • 1. creative-resonanceimproving software design creative-resonanceimproving software design Richard Marsh User Experience Architect 15:30 to 16:00 Enterprising user experience design creative-resonanceimproving software design 1Sunday, 24 October 2010
  • 2. creative-resonanceimproving software design 1. User Experience: a definition What are we talking about when we talk about user experience 2. User Experience: as a practice What do we do as a practice? 3. The challenge of enterprise ux Much of a projects success is about the teams ability to understand each others value and define their own to support collaborative working over combative working 4. Quid pro quo further information and a chance to answer your questions Richard Marsh User Experience Architect contents Enterprising user experience design 2Sunday, 24 October 2010
  • 3. creative-resonanceimproving software design User experience: a definition lets start from a common place... 3Sunday, 24 October 2010
  • 4. creative-resonanceimproving software design User experience (UX) is a term used in reference to a persons overarching experience as a result of interacting with a digital media product or service. 4Sunday, 24 October 2010
  • 5. creative-resonanceimproving software design User experience or another way to look at user experience... The interface is the product magic technology & stuff no idea who cares about this side of the screen? databases 5Sunday, 24 October 2010
  • 6. creative-resonanceimproving software design User experience Who do we mean by users? All of the people that will interact with the digital media, i.e. ‣ person socialising, working, researching or shopping at desk or on the move ‣ people working in a local and remote teams ‣ person sharing information ‣ people playing on own / against or with others and ‣ Content managers ‣ Administrator setting up ‣ Support & training teams ‣ Business Management wanting reports 6Sunday, 24 October 2010
  • 7. creative-resonanceimproving software design User experience Experience, what is it? Experience is the immediate and recalled perception of a persons stimuli as a result of interacting with digital media. The experience belongs to the user. They will judge the experience from many angles; ‣ emotive ‣ objective ‣ subjective criteria. Think about the users wider context it can provide great opportunities for new solutions, and after all their experience will always be affected by factors outside of the immediate digital media interaction; ‣ users life and work motivations and goals ‣ users own state of being ‣ users environment in the real world and technical landscape ‣ sphere of influence of the people they associate with 7Sunday, 24 October 2010
  • 8. creative-resonanceimproving software design User experience: perceptions Attempting to understand the concept of user experience will help us to affect experiences in a positive way, as far as we can do. It also helps us to monitor and improve it. Context User Content Lou Rosenfeld & Peter Morville’s famous Venn diagram accessible desirableusable findable credible useful valuable Peter Morville’s Honeycomb of User Experience Value out Effort in A very simple approach to judging software Content BrandUsability Functionality Quality of service Typical criteria for simple Benchmarking User Experience 8Sunday, 24 October 2010
  • 9. creative-resonanceimproving software design User experience: life cycle The user experience needs to be considered within the context time. Each stage of the life cycle involves the user over coming a barrier, which we need to assist with through clear communication and design. Advocate Unaware Aware First time user Frequent user Power user Antagonist Infrequent user 9Sunday, 24 October 2010
  • 10. creative-resonanceimproving software design User experience: human indicators you’re getting it right or wrong During usage First impressions It made me look good, by helping me to do my job Where is Simple and fast to use Why did it do that?!? What does it expect from me? I’ve just done all that... WTF It just works That’s cool, I didn’t know I It’s easier than I thought it would I feel safe, as I can always go I know where to go to get things done - there’s a shortcut It takes too long to do what I It doesn’t add value to me! This is clear and looks I don’t get this Why do I care? Lasting impression This is so slow Just what I was looking It’s the best, I couldn’t live without it Never again It’s better than nothing but I wish.. What do I do now - is it 10Sunday, 24 October 2010
  • 11. creative-resonanceimproving software design @filthy > hi all, looking for famous quotes to share at Flex in the City? - Jef Raskin Macintosh & author of “The Humane Interface” “What users want is convenience and results. But all they see is the interface. As far as the customer is concerned, the interface is the product.” "If I had asked people what they wanted, they would have said faster horses." - Henry Ford“Design is not just what it looks like and feels like. Design is how it works.” “It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.” - Steve Jobs Any sufficiently advanced technology is indistinguishable from magic. - Arthur C. Clarke "Profiles of The Future", 1961 (Clarke's third law) - Albert Einstein “Two things are infinite: the universe and human stupidity; and I'm not sure about the universe.” 11Sunday, 24 October 2010
  • 12. creative-resonanceimproving software design User experience: as a practice A balance of design and usability engineering. 12Sunday, 24 October 2010
  • 13. creative-resonanceimproving software design User Experience: as a practice The User Experience practice is predominantly a User Centred Design practice that places the User as the focal target for requirements and design decisions, whilst considering the synergy with the business or stake holder goals. The practice should be engaged for duration of the project life-cycle. User Experience benefits ‣ Value to the business ‣ Impact to the business ‣ Value to the user ‣ Impact to the user ‣ realisation of the value of development Interaction Design Information Architecture Business Analysis Information Design Service Design Visual Design (Media design) Usability Engineering Content Strategy User Experience Architect Areas of interest that provide insights, and help develop the User Experience knowledge base. ‣ Human factors sciences ‣ Technology and its applications ‣ All forms of Design ‣ Business models User Experience is a specific practice, but can also be seen as an umbrella term for; 13Sunday, 24 October 2010
  • 14. creative-resonanceimproving software design Putting UX into practice... where do we start .. getting to the solution is the goal World of infinite possibility Best solution possible Rule 1 - The business & users will not be able to tell you what they need - research 14Sunday, 24 October 2010
  • 15. creative-resonanceimproving software design A simplified approach for any project World of infinite possibility Best solution possible ‣ UX Strategy - focuses on gaining actionable user data & requirements, to assist with finding the synergy between stakeholder objectives and to provide valuable insights and direction to the UX design phase. ‣ UX Design - focuses on designing the best solution possible that is fit for purpose providing specifications and direction to design and development parties. UX Strategy UX Design Rule 2 - Define the problem before attempting to design the solution - analysis 15Sunday, 24 October 2010
  • 16. creative-resonanceimproving software design Strategy focuses on gaining a clear understanding of the business objectives and the roles users are to play in meeting them. To then focus on gaining valuable insights into the goals and behaviours of the users in order to help direct project focus and software design. ‣ Define approach to UX strategy ‣ Define business objectives and KPI’s ‣ Research users, their behaviours, motivations, needs and goals ‣ Review existing systems ‣ Review competition and opportunities ‣ Present strategy findings to show moving from current to future state What do each group want from each other? How does this work currently? Where is the synergy? What internal and external insights can we take into this? User Experience Strategy UsersStakeholders Presentation of key findings and strategic direction for the software design with consideration to the approach 16Sunday, 24 October 2010
  • 17. creative-resonanceimproving software design My view of the big picture 17Sunday, 24 October 2010
  • 18. creative-resonanceimproving software design User Experience Design Users Stakeholders Take strategy insights into the design process start looking into flows, content and functionality Explore software design ideas Act on feedback Review and test often and early Provide user interface documentation and work with project team to implement, test and deliver. Create a solution fit for purpose whilst providing the best user experience possible for a given project. ‣ Conceptual designs (sketches, abstract models, site or application architecture, navigation design, labels and taxonomies) ‣ Early user testing ‣ Work up fidelity of solution and provide user interface specifications (Guidelines, wireframes, specifications and usage) ‣ Work with project team to review and deliver ‣ User testing ‣ After its live review usage & performance ‣ determine next steps 18Sunday, 24 October 2010
  • 19. creative-resonanceimproving software design Make it easy to know what happens in your product User operation The difference between a system and a smart system is that a smart system provides feedback. Make your systems smarter by capturing insights through; ‣ User metrics ‣ User initiated Feedback ‣ Help desks ‣ Speak with and listen to your users Your product Business objectives & KPI’s Your product design process insights for maintenance and improvement Rule 3 - Test your design, measure and review for success 19Sunday, 24 October 2010
  • 20. creative-resonanceimproving software design The challenge of enterprise ux are there differences? 20Sunday, 24 October 2010
  • 21. creative-resonanceimproving software design brand interaction design User experience needs us all The interface is the product front end performance back end performance visual design Delivering a great user experience means all must care about the user network performance information architecture business proposition 21Sunday, 24 October 2010
  • 22. creative-resonanceimproving software design So what is different between ux and enterprise ux? These are just a few of the typical things. ‣ Larger projects with longer life spans ‣ Larger more specialised roles within the project team ‣ Higher levels of stakeholder communication ‣ Organisational complexities and politics ‣ Technology complexities often due to the growth and acquisition processes that many enterprises go through which can cause disparate legacy system issues ‣ Resistance to change due to the logistical costs ‣ Not as much access or openness towards external technology options due to issues of; ownership, accountability, security, intellectual copyright, support ‣ Greater need to concentrate on governance and process, back ups, disaster recovery, up time as these issues These days it is quiet common for users outside of an organisation to have access to more technology and up to date services. 22Sunday, 24 October 2010
  • 23. creative-resonanceimproving software design User experience UCD / Agile UCD and Agile can work very nicely together - often the key to getting these to work nicely together is realising that there are some core differences; ‣ UCD is a design methodology predominantly and uses research to inform its design. ‣ Agile is a development methodology and whilst it will have a design element in it in order to develop correctly. Leading each iteration with a UCD sprint 0 enable the research and holistic design framework to be achieved to support the detail of the iteration to avoid fragmentation of the experience. Both should have synergies in that they both prefer to; ‣ test early and test often ‣ support iterative approaches ‣ can be reactive to findings and opportunities ‣ promote communication over documentation Rule 4 - Work together 23Sunday, 24 October 2010
  • 24. creative-resonanceimproving software design Quid pro quo something for you 24Sunday, 24 October 2010
  • 25. creative-resonanceimproving software design 5 basic rules for approach Rule 5 - Start with usability and finish with a great user experience Rule 4 - Work together - deliver Rule 1 - The business & users will not be able to tell you what they need - research Rule 2 - Define the problem before attempting the solution - analysis Rule 3 - Test your design, measure and review for success - design 25Sunday, 24 October 2010
  • 26. creative-resonanceimproving software design Quid pro quo: links to go and take a look at - make use of others work Some of my favourite articles, books and sites ‣ Vannevar Bush’s - As we may think (online article from 1945) ‣ Bruce Tognazzini - First Principles of interaction design (online article) ‣ Steve Krug’s - Don’t make me think (book) ‣ Caroline Jarretts or Luke W’s books on designing forms (books) ‣ Web Performance Steve Souders (online and book) ‣ Alan Cooper’s - About face 3.0 (book) ‣ www.uxmatters.com (UX Matters - online articles) ‣ www.uxmag.com (UX Mag - online articles and discussions) ‣ www.bokardo.com (Joshua Porters social design blog) Whitney Hess’ UX summary of qualities & principles http://www.uxmag.com/design/guiding-principles-for-ux-designers A great collection of ux quick snippets has recently been posted here http://www.webdesignerdepot.com/2010/10/usability-resources-to-win-arguments/ Never too early nor too late to learn about good design For details of these links and more for information visit www.creative-resonance.com or @filthy 26Sunday, 24 October 2010
  • 27. creative-resonanceimproving software design creative-resonanceimproving software design Richard Marsh User Experience Architect Enterprising user experience design Thank you all listening have a great day creative-resonanceimproving software design 27Sunday, 24 October 2010

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