Full PDF version downloadable at www.firstpartner.net.
This updated Market Map provides an essential visual overview of the Mobile Payments & Banking market landscape. It includes NFC and other proximity payments, Mobile Commerce, Mobile Money in developed and developing markets and Mobile Banking. It describes typical target customer segments, differences between key geographic markets and the role of Mobile Wallets.
The map gives a concise overview of the service provision and technology value chain and the roles played by Mobile Network Operators, banks, Payment Service Providers, payment networks and technology vendors. Key players are named and important trends and figures are highlighted.
FirstPartner is an independent research and proposition development company specialising is areas including Payments, Mobile Advertising, Mobile Value Added Services and M2M. For more information visit www.firstpartner.net