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Evaluation of film package 1

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  • 1. BIO-DEAD
  • 2. The Magazine Front CoverThe cover uses a large masthead to clearlyshow the name and logo of magazine. Ituses a bright red colour and bold text tomake it stand out on the cover.Advertising exclusives for recent films on thecover also helps to sell the product becausethe readers of this magazine will most likelybe wanting to know more about or see themat the cinema.A pose of action from the film andtrailer from one of the main characters.This helps the audience relate back tothe trailer as well as identifying whatfilm he is from.The character has been placed in front ofthe Masthead to give him power above theactual magazine ,as is the film has takenover ‘CineView’ (good promotion for thefilm.The other powerful aspects about himinclude his glow and the fact that he is theonly colourful part of the image.The image and glow is exposed in anelectrifying blue colour to release a senseof energy about the magazine.Fans of the film should instantly recognisethe film title in its official font, placedboldly next to the ‘Exclusive!’ heading.
  • 3. The film characters are presented in thesame fashion to show theirimportance, in front of the Masthead.Only my image is shown in colourThere are some similar features to ‘Total Film’ magazineThe film titles are both placed boldly infront of the character to make it clearwhere they come fromThe use of the cross to separate plugsalong the bottom has been used inmagazines such as ‘Total Film’, and‘Empire’.How does my magazinerelate to others on themarket?
  • 4. How does my magazinerelate to others on themarket?The film characters are presented in thesame fashion to show theirimportance, in front of the Masthead.The product mostly related to ‘Empire’ film magazineThe film titles are both placed boldly infront of the character to make it clearwhat film they come from.
  • 5. The Film PosterThe film title is the largest and boldest piece oftext, clearly written in the Stencil font that wehave used throughout the package. Theaudience can clearly see which film is beenadvertised.A striking pose of the zombie from thetrailer, looking directly into the readers eyes tohaunt them and represent the horror genre.The character clearly represents a dead personthrough the black eyes, blood stains andbattered clothes.The dark red colour the glow is typically usedto represent the signifiers of zombie horror:Blood, gore, danger and dystopia. There’ssomething about red which humans findattractive or threatening.Like all film posters, the most important peopleinvolved in the making are acknowledged in thecredits, usually at the bottom.The company logos have also been placed withthe credits so to show their tribute to the film.
  • 6. How does my posterrelate to others on themarket?It is clear to the eye what the similaritiesare between these two posters, mainlydue to the colours.Most of the poster is dark to create agloomy appearance. The only visible partof the image is where the characterappears.The credits and company logos arepositioned in the same place, notdistracting the image.There is deliberately no range of colourused to exaggerate that dismal feel of ahorror move.
  • 7. How does my posterrelate to others on themarket?Like many zombie-horror posters, I haveused the threatening colour of red toreplace every colour of image.Again, like most film posters the creditsand company logos have been placed
  • 8. The same ‘Stencil’ text used for the film title isincluded in every product, including the trailer tofirstly, make the film noticeable, and secondly,help bind the products togetherThe use of actors performing a certainpose from the actual film is used in themagazine and poster to make thecharacters become recognisable in bothproducts (the audience will know exactlywho the characters are)The production company logos that make anappearance on the trailer are also visible on theposterGlowing colours have beamed out from thecharacters to quickly draw attention towardsthemConsistency throughout thepackage
  • 9. Audience FeedbackThese following questions have provided us with the feedback we needed to ensure that our trailer is successful.The audience had to consider these points: Was the trailer enjoyable and teasing to watch? Is there a clear genre represented within the trailer? Was the dialogue clearly heard? Did the audio match appropriately to the video? Please can you suggest any areas of improvement?
  • 10. Audience Feedback All but one person enjoyed watching the trailer, and this was basically downto fact that the person has never enjoyed watching films of a horror genre. Sooverall, this is a pleasing result that everyone who watches horror filmsenjoyed the trailer. It was also satisfying to know that every member of the audience clearlyidentified the horror genre that needed to be portrayed through theconventions of the trailer.Here are what the positive results have shown out of 10 people:
  • 11. Audience Feedback It was obvious that the audience would have benefitted from stronger, sharperdialogue within the trailer. One person had mistaken one word for another, leavingthem confused. This should be improved by firstly, recording all dialogue separatelyafter filming, and also speaking with a more traditional English dialect (instead ofYorkshire). One audience member was slightly confused by the use of green screen (there was noimage over it). The reason why we didn’t use an image was because the charactersweren’t technical professionals, so this isn’t really something that we would like tochange, but we understand the issue.Here are the results shown out of 10 people which require improvement of the trailer: Another area of improvement is needed in thetitles. The audience suggested that the titlesneed to be on screen longer, which can easily beamended. Someone also suggested that a soundeffect would make them more professional(particularly a whooshing sound).
  • 12. The Use of TechnologiesAdobe PhotoshopPhotoshop was used to enhanceevery photo used in the ancillarytasks. This is how the glowingappearance of characters wasachieved.The burn tool was used to darkenthe background of the images,resulting in the characters standingout on the poster and magazinecover.Photoshop was used to enhanceevery photo used in the ancillarytasks. This is how the glowingappearance of characters wasachieved.
  • 13. The Use of TechnologiesAdobe FireworksThis is where all the texts andlogos were created, as well as theconstruction of the poster andmagazine cover.Firstly, the image was placed ontothe program, and the headings,
  • 14. The Use of TechnologiesFinal Cut Pro andLibrary ImageThe video and audio files were piecedtogether on Apple’s ‘Final Cut Pro’.
  • 15. The Use of TechnologiesBlogger and GoogleGoogle was the perfect source for carrying outthorough research for the project. This includedidentifying our target audience and discoveringexactly what the audience is going to enjoy. Italso allowed use to look at products that arealready successful and on the market.The group used Blogger as the base for allresearch, planning and ancillary tasks. The mainbenefit of this is that every member could viewand upload every piece of content for theproject. The blog was created to be shared byevery member, and the posts are labelled withthe member who made it.