Social Syndication - The Ultimate Tool for Your PR Mix.

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- How NewsUSA puts clients PR campaigns into the hands of hundreds of editors, across the country, looking for content. No extra work on your part to get story placement.

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- What Social Syndication does for your company's SEO, engagement and Social Media metrics.

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Social Syndication - The Ultimate Tool for Your PR Mix.

  1. 1. The Social Syndicator. ©2010 NewsUSA® . All rights reserved. The Social Syndicator.
  2. 2. The Social Syndicator. ©2010 NewsUSA® . All rights reserved. Placing high quality print and radio news features for 20 years • Achieve results for clients with AP Style writing and relationships with editors • Distribute Stories through web site, twice weekly email, print issue and CD-ROM • Almost daily placement in Top 100 circulation papers, and many smaller papers. • Average 648 placements per feature
  3. 3. The Social Syndicator. ©2010 NewsUSA® . All rights reserved. George Washington University & Cision – Social Media & Online Usage Study: 2009 57% 60% 64% Microblogging Sites Social Networking Sites Blogs Use of Social Media Tools by Journalists
  4. 4. The Social Syndicator. ©2010 NewsUSA® . All rights reserved. 3 Out of 4 Americans Use Social Media Forrester, The Growth of Social Technology Adoption 2008
  5. 5. The Social Syndicator. ©2010 NewsUSA® . All rights reserved. One medium of communication has never totally replaced another, instead it matures, multiplies and interconnects.
  6. 6. The Social Syndicator. ©2010 NewsUSA® . All rights reserved. NewsUSA Extends Your Story Reach Into Social Channels via Social Syndication Audience: Print Online Social Journalists Bloggers Journalists Bloggers Social Influencers Increasing # of End Users Journalists NewsUSA Overview
  7. 7. The Social Syndicator. ©2010 NewsUSA® . All rights reserved. There is growing and compelling evidence that social media influences what consumers think, feel and do.
  8. 8. The Social Syndicator. ©2010 NewsUSA® . All rights reserved. Social Syndication Overview • The way people receive information is changing • Social Syndication helps clients stay ahead of the curve • Providing Copyright Free Content where it will be seen and shared.
  9. 9. The Social Syndicator. ©2010 NewsUSA® . All rights reserved. News outlets themselves are making it easier for consumers to share and discuss content across multiple platforms. NewsUSA Overview
  10. 10. The Social Syndicator. ©2010 NewsUSA® . All rights reserved. For Socially Syndicated stories, NewsUSA Guarantees: • 30M in Reach • $25,000 in Ad Equivalency Value Expand Reach, Seek Value 1,519 51,791 4,217,905308,587 1,202,851 38,053,7411,728 16,197,146 Vitality Copyright-free Content Seek W ellness Propellor Delicious Everyday Health Digg O ther
  11. 11. The Social Syndicator. ©2010 NewsUSA® . All rights reserved. Article: Walk Your Way to Better Health Free Your Content
  12. 12. The Social Syndicator. ©2010 NewsUSA® . All rights reserved. Social Media Distribution And Promotion Vertical-Specific Placement Free Your Content
  13. 13. The Social Syndicator. ©2010 NewsUSA® . All rights reserved. Free Your Content
  14. 14. The Social Syndicator. ©2010 NewsUSA® . All rights reserved. Social Syndication – Added Benefits In addition, each NewsUSA story provides: • SEO – improve your organic search rankings • Brand awareness – customers seeing your brand in digital channels • Referral traffic – drive visitors to your website • Distribution – to influential media who may reference your brand
  15. 15. The Social Syndicator. ©2010 NewsUSA® . All rights reserved. NewsUSA Case Study
  16. 16. The Social Syndicator. ©2010 NewsUSA® . All rights reserved. The Challenge: Attract more buyers to the site, providing more value to sellers who pay to advertise on their website. Visited by more than 10 million car shoppers each month, Cars.com is the leading destination for online car shoppers, offering credible and easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car.
  17. 17. The Social Syndicator. ©2010 NewsUSA® . All rights reserved. The Distribution: Articles were submitted across the USA to news outlets in print; email; online and CD formats providing a solid and easy to use format for any print or online publication. Our content is always supplied copy-right free. Editors trust us for accurate, consumer-friendly, ready to use content.
  18. 18. The Social Syndicator. ©2010 NewsUSA® . All rights reserved. The Results: Cars.com received national consumer attention. Articles were placed in thousands of print and online publications, from small to mid-size papers and many top 100 newspaper markets across the country.
  19. 19. The Social Syndicator. ©2010 NewsUSA® . All rights reserved. Total placements: 1,804 Total circulation: 7,863,903 Total readership: 31,455,612 Total ad value equivalency: $839,263 ROI: 41 to 1
  20. 20. The Social Syndicator. ©2010 NewsUSA® . All rights reserved. NewsUSA Case Study
  21. 21. The Social Syndicator. ©2010 NewsUSA® . All rights reserved. The Challenge: Banfield Pet Hospitals are the largest pet general veterinary practice in the world with more than 750 hospitals across the U.S. Offering a full-range of comprehensive medical services, they are the only veterinary practice in the world with an extensive quality assurance program. Banfield, The Pet Hospital turned to NewsUSA Social Syndication to promote oral disease prevention in pets through their Optimum Wellness Plans®.
  22. 22. The Social Syndicator. ©2010 NewsUSA® . All rights reserved. The Solution: NewsUSA created and distributed the story “Tired of Doggy Breath? Prevention Is Key to Protect Pets From Oral Disease” through the NewsUSA Social Syndication Web site, Copyrightfreecontent.com. It was released to other social media outlets to form a “viral” story that would allow readers to pull, download, link to, and post comments throughout the Internet.
  23. 23. The Social Syndicator. ©2010 NewsUSA® . All rights reserved. The Results: Banfield, The Pet Hospital received a reach of over 200 million and an ad-value equivalency of over $250,000.
  24. 24. The Social Syndicator. ©2010 NewsUSA® . All rights reserved. Total Reach: 204,213,641 Ad Value Equivalency: $255,267.05 Social and Online Placements: 135 Number of Votes/Shares: 121 Average Google Page Rank: 8 Return on Investment: 102:1
  25. 25. The Social Syndicator. ©2010 NewsUSA® . All rights reserved. Sample Report
  26. 26. The Social Syndicator. ©2010 NewsUSA® . All rights reserved. NewsUSA clients
  27. 27. The Social Syndicator. ©2010 NewsUSA® . All rights reserved. NewsUSA Overview No matter the target audience of your marketing and communications efforts: • Consumer influence • Business buyer • Education • Traditional media • New media Social Syndication from NewsUSA is the solution for reaching them. No matter the target audience of your marketing and communications efforts: • Consumer influence • Business buyer • Education • Traditional media • New media Social Syndication from NewsUSA is the solution for reaching them.
  28. 28. The Social Syndicator. ©2010 NewsUSA® . All rights reserved. For more information contact Richard Rothstein, Executive Vice President of Sales & Marketing, NewsUSA rrothstein@newsusa.com 703.462.2718

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