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Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.
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Social Media Recruiting Jeff Waldman, Founder, Stratify.co Christine Bird, Co-Founder, Cream.HR Kathleen Teixeira, Co-Founder,Canada’s First Social Recruiting Conference Amit .A. Hinduja, Senior Recruiter/ Sourcing Specialist, IBM Canada Ltd.

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  • 1. JEFF WALDLMAN Founder Stratify & SocialHRCamp @JeffWaldmanHR .com/jeffwaldmanhr .com/in/jeffwaldmanhr jeff@stratify.co Jeff was named one of the Top 100 Most Social HR Experts on Twitter in 2013 by Huffington Post
  • 2. KATHLEEN TEIXEIRA Engagement Manager BoostAgents @KathleenTORONTO .com/kathleentoronto .com/in/kathleenteixeira kathleen@boostagents.com www.socialrecruitingseminar.com
  • 3. AMIT HINDUJA Senior Recruiter/Sourcer Headhunting Inc. @headhuntinginc .com/headhuntinginc .com/in/amithinduja amit@headhuntinginc.com
  • 4. AGENDA → Introduction → Direct Sourcing → Indirect Sourcing → Proactive Recruitment
  • 5. INTRODUCTION
  • 6. INTRODUCTION
  • 7. INTRODUCTION
  • 8. INTRODUCTION
  • 9. DIRECT SOURCING
  • 10. GOOGLE+ & GOOGLE SEARCH
  • 11. GOOGLE—PROGRESSION → 1996-2003: 100% job boards → 2003-2007: 75% job boards, 20% LinkedIn, 5% other → 2007-2011: 62% LinkedIn, 36% social media, <2% job boards Note: 16% Facebook, 12% other, 8% Twitter → 2011-pres: 41% LinkedIn, 39% social media, 19% network referral, <1% job boards Note: 41% Twitter, 28% Facebook, 31% other
  • 12. ADVANTAGES OF GOOGLE SEARCH → Free Resume on Internet → Employees with title on websites → Targeted Searches → Company Email Format → X-Ray Searches → File Type Searches
  • 13. KEY STRINGS → intitle: → inurl: → filetype: → site: → ~ → “ “ → -
  • 14. GOOGLE SEARCH DEMO
  • 15. X-RAY SEARCH USING GOOGLE Targeted Searches on Sites: → LinkedIn → Stackoverflow → GitHub → Meetup → Slideshare
  • 16. X-RAY SEARCH DEMO
  • 17. GOOGLE+ FOR RECRUITERS → Overview → Sourcing Candidates → Using Circles
  • 18. SOURCING CANDIDATES → X-Ray Search → Findpeopleonplus.com → Search Bar within Google+
  • 19. WHY GOOGLE+? – Forbes
  • 20. WHY G+ IS GREAT FOR RECRUITING → Candidate Searching → Candidate Segmentation → Personal Branding → Talent Communities → Delivering Presentations → Candidate Engagement → Team Collaboration → SEO → Interviewing → Sharing Jobs → Sharing Content → Talent Pipelines → Targeted Content
  • 21. GOOGLE+ CIRCLES & COMMUNITIES Similar to LinkedIn Groups Similar to Following People in Your Circles
  • 22. GOOGLE+ CIRCLES
  • 23. GOOGLE+ SEARCH DEMO
  • 24. DIVERSITY SOURCING ON LINKEDIN → Over 200+ million members → LinkedIn claims “63% of members are outside U.S.” → 7 million Canadians are active on LinkedIn
  • 25. STANDARD APPROACH → Women centric groups on LinkedIn → Scraping each page to see gender based name → Some also use She OR Her
  • 26. DIVERSITY SOURCING FOR GENDER cont’d
  • 27. DIVERSITY SOURCING FOR GENDER cont’d ("Emma" OR "Sophia" OR "Olivia" OR "Emily" OR "Hailey" OR "Ella" OR "Lily" OR "Zoe" OR "Ava" OR "Kaitlyn" OR "Chloe" OR "Abigail" OR "Madison" OR "Brooklyn" OR "Sophie" OR "Isabella" OR "Sarah" OR "Isabelle" OR "Hannah" OR "Charlotte" OR "Peyton" OR "Quinn" OR "Aubrey" OR "Addison" OR "Amelia" OR "Mia" OR "Claire" OR "Sydney" OR "Grace" OR "Alexis" OR "Lauren" OR "Maya" OR "Teagan" OR "Mackenzie" OR "Elizabeth" OR "Leah" OR "Avery" OR "Brielle" OR "Riley" OR "Michaela" OR "Rachel" OR "Taylor" OR "Evelyn" OR "Julia" OR "Gabriella" OR "Kayla" OR "Anna" OR "Brianna" OR "Catherine" OR "Alexa" OR "Molly" OR "Alexandra" OR "Samantha" OR "Keira" OR "Stella" OR "Alyssa" OR "Eva" OR "Violet" OR "Mya" OR "Kate" OR "Kaylee" OR "Scarlett" OR "Megan" OR "Charlie" OR "Gabrielle" OR "Ruby" OR "Jordyn" OR "Ashlyn" OR "Isla" OR "Layla" OR "Nora" OR "Rebecca" OR "Paige" OR "Victoria" OR "Jasmine" OR "Savannah" OR "Reese" OR "Faith" OR "Brooke" OR "Sierra" OR "Alice" OR "Mila" OR "Danica" OR "Kylie" OR "Arianna" OR "Abby" OR "Makenna" OR "Makayla" OR "Bianca" OR "Nevaeh" OR "Piper" OR "Ainsley" OR "Sienna" OR "Clara" OR "Kaelyn" OR "Chelsea" OR "Ellie" OR "Natalie" OR "Madeleine" OR "Eden") Source: http://www.babycenter.ca
  • 28. DIVERSITY SOURCING FOR GENDER cont’d
  • 29. HELPFUL WEBSITES http://www.ssa.gov/oact/babynames/decades/names1960s.html http://www.baby2see.com/names/canada_babynames.html http://www.weddingvendors.com/baby-names/popular/1990/
  • 30. SOURCING YOUNG PRO’S & RECENT GRADS → Recent graduates finished 2012 → Graduates who completed in 2010 and have 2 years of experience → Young professionals who do not have more than 3 years of experience
  • 31. YOUNG PROFESSIONALS <= 3 YEARS site:ca.linkedin.com “people also viewed” ("Financial Analyst" | Accountant | Auditor | Tax) "location * Toronto" "("BA" | "BS" | "Bachelor" | "Bachelors") * * * 2004..2009 " -1990 -1991 -1992 -1993 -1994 -1995 -1996 - 1997 -1998 -1999 -2000 -2001 -2002 -2003
  • 32. YOUNG PROFESSIONALS <= 3 YEARS
  • 33. YOUNG PROFESSIONALS <= 3 YEARS
  • 34. TRICK #1 → Search LinkedIn Group without being member site:linkedin.com "The Project Manager Network - #1 Group for Project Managers logo" -dir "Location * Toronto"
  • 35. TRICK #1
  • 36. TWITTER
  • 37. WHY YOU SHOULD BE ON TWITTER → Create a pipeline of candidates/contacts → Generate job leads → Post jobs → Source top candidates → Your clients/candidates are already there → Create a magnetic brand → It’s FREE
  • 38. TWITTER TERMINOLOGY → Twitter Handle: @KathleenToronto – username preceded by “@” suggests that a message is intended for that person vs. a public message for all. → RT: means re-tweet. E.g. when you read something on your feed that you want to share with others you “re-tweet” it. → #: used to reference a keyword. Some people create their own if they want a topic to “trend”.
  • 39. TWITTER TERMINOLOGY cont’d Twitter Handle When to use “RT” HashTag HashTag
  • 40. → Trending Topic: the most popular conversations happening on Twitter. → DM (“Direct Message”): private messages that can only be sent to people who are following each other. → Remember all tweets are limited to 140 characters. Using a URL Shortener is necessary. → For Example: bit.ly or tinyurl.com TWITTER TERMINOLOGY cont’d
  • 41. Shortened URL TWITTER TERMINOLOGY cont’d
  • 42. FOLLOWERS & FOLLOWING → Click on “Find People” tab at the top of the Twitter Page, then select “Find on Twitter”. you can search for organizations, individuals or groups. → Use tools like “Follower Wonk” to search Twitter bios by location or “Twellow” to search a directory of people by area of expertise, profession or other attribute listed in personal profile. → Leverage your social network by importing existing contacts and following them. → Link Twitter to your LinkedIn account so you can follow all of your contacts within LinkedIn—uou will also be able to post updates and jobs within LinkedIn AND Twitter.
  • 43. FOLLOWERWONK.COM
  • 44. #THEHASHTAG → What keywords do your target candidates typically search for? → Use hashtags in a message or discussion. If you post a job it is a good idea to include #job as well as your industry—e.g. #construction, #cityname or #jobtitle → Don’t overuse hashtags.
  • 45. TWITTER LISTS → User can have 1,000 lists. → Lists used to organize Twitter users into specific groups—e.g. “Toronto Recruiters”, “Social Media Pros”. → Lists are a great way to monitor different groups at the same time. Tip: TweetDeck.com is a great tool for this.
  • 46. TWITTER LISTS
  • 47. TWITTER LISTS
  • 48. BE AUTHENTIC → Twitter is NOT a job board. → Build engagement within your target audience. → Followers will listen if you act real. → Be creative—share news and events to showcase your culture. Leverage video. → When people follow you, thank them. When people re-tweet your tweets, thank them. → Be positive and helpful. → Respond to tweets and mentions.
  • 49. PACE YOURSELF → Keep track of time—1 hour per day is enough to post content and respond to messages. → Use tools like Hootsuite and Tweetdeck to schedule tweets. → Quality vs. Quantity.
  • 50. JOIN TWITTER CHATS
  • 51. FACEBOOK
  • 52. WHAT IS GRAPH SEARCH? → Searches through billions+ pieces of data collected on Facebook—people, photos, places and interests. → Search using regular language—results unlike a “web search” using a search engine. → Personalized results based on searchers friends network.
  • 53. APPLICATION TO SOURCING Search by… → Job Title → Location → Employer Name → Education → Personal Interests
  • 54. SIMPLE SEARCHES
  • 55. DIVING DEEPER Take previous searches and add factors…
  • 56. DIVING DEEPER
  • 57. DIVING DEEPER Play with the searches—Facebook will help.
  • 58. KEY CONSIDERATIONS → Quality of data vs. LinkedIn—job titles, employer names, education NOT always used. → Privacy settings may limit reach. → Still in beta. Limitations BUT… Graph Search is a great tool for obtaining soft data—e.g. interests.
  • 59. INDIRECT SOURCING
  • 60. JOB BOARD EVOLUTION Pre 1992 1992 Online Career Center Mid-90s Mid 2000s
  • 61. TODAY → Job Matching → Hyper-Niche → Socializing Jobs → Communities/Hubs → Mobile Sites & Apps
  • 62. TODAY—VIDEO & CREATIVE
  • 63. PROACTIVE RECRUITMENT
  • 64. “THINK LIKE A MARKETER” Great Content Engagement Communities Ask yourself, “what is the primary goal of a marketer?” QUALITY LEADS
  • 65. GREAT EDUCATIONAL CONTENT What can recruiters learn from these marketing statistics?
  • 66. ENGAGE = BUILDING RELATIONSHIPS How are you sharing content? Think Push and Pull.
  • 67. ENGAGEMENT TIPS → Be Responsive → Proactively Reach Out → Ask Question → Add Value—Help → Share Others Content → Say “thanks”
  • 68. THINK “INTERACTIVE CRM”… VS. Static Talent Pool Interactive Talent Community Once you connect, which method builds “fans”, relationships and brand?
  • 69. PLATFORMS Content Creation Engagement & Sharing Community Platforms
  • 70. EXAMPLE ORGANIZATIONS
  • 71. EXAMPLE ORGANIZATIONS
  • 72. EXAMPLE ORGANIZATIONS
  • 73. EXAMPLE ORGANIZATIONS
  • 74. @JeffWaldmanHR .com/jeffwaldmanhr .com/in/jeffwaldmanhr jeff@stratify.co @KathleenToronto .com/kathleentoronto .com/in/kathleenteixeira kathleen@boostagents.com @headhuntinginc .com/headhuntinginc .com/in/amithinduja amit@headhuntinginc.com Jeff Waldman Kathleen Teixeira Amit Hinduja

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