1
Prepared by Ann Barrett
August 2013
Using
Metrics to
Define your
Social
Recruitment
Strategy
Presented by
Ann Barrett
Metrics
• Social recruiting means thinking about what you
measure in different ways. It’s the foundation for
analysis on t...
What do we measure?
Our dashboard of metrics include the following measures to see the big picture
• Engagement: Followers...
Measuring Engagement & Branding
Takeaway: Consider including the following measures to see the bigger picture
• Engagement...
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General Breakout Session: Social Media Recruiting Panel – Social Media Now What? Ann Barrett, Director, eRecruitment & Social Media Strategy, Sun Life Financial

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General Breakout Session: Social Media Recruiting Panel – Social Media Now What? Ann Barrett, Director, eRecruitment & Social Media Strategy, Sun Life Financial

  1. 1. 1 Prepared by Ann Barrett August 2013 Using Metrics to Define your Social Recruitment Strategy Presented by Ann Barrett
  2. 2. Metrics • Social recruiting means thinking about what you measure in different ways. It’s the foundation for analysis on trending and yield. • Our metrics framework encompassed: – Defining what will be measured over the year (Setting expectations) – Identifying measures to anchor accountabilities – Communicating results 2
  3. 3. What do we measure? Our dashboard of metrics include the following measures to see the big picture • Engagement: Followers, In Mail acceptance, views • Branding: Reach, Number of employees, shares • ROI: #Hires, CPH, #applications, #searches, #InMails We introduced new metrics to evaluate our social recruitment strategy. Hires were not the only measure of success. 3
  4. 4. Measuring Engagement & Branding Takeaway: Consider including the following measures to see the bigger picture • Engagement: Followers, In Mail acceptance rate • Branding: Reach, shares Candidates want to get to know your company so they can form an option. 4

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