What Matt Cutts could
do next!
A light-hearted look at what simple things could be done
to improve the quality of content
...
The Problem
Penguin and Panda have
changed the agenda
Content is now firmly seen as
“king” for marketing
Result=
Quantity ...
Over posting one of the
biggest turn-offs for
consumers:
They are hitting the
unsubscribe button
Or desperately turning to...
Google is on the case!
 Authorship as guide to quality
 Expanded quality guidelines for authors
 Long form content iden...
1. Relegate posts and articles which
use numbers in the title
Someone, sometime, suggest
ed this was a winning format!
Eas...
2. Penalise anything with word
“Awesome” in it.
Surely everything cannot be
“Awesome”?
Used to give things an
exaggerated ...
3. Ignore authors with self
appointed job descriptions
Can you trust the veracity of
content from someone with a
self appo...
4. Demote organisation which
promote publication schedules
Great for large organisations
with multiple authors
For individ...
In Closing
 Well, this is my list of dislikes and
prejudices
 Anybody got any others to contribute?
 Over to you Matt!
More information
 A fuller version of this can be found in my
Blog: http://tinyurl.com/cf5g8zd
 Or a copy can found on S...
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What matt cutts could do next!

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A personal and tongue in cheek look at some of the current problems with content marketing and what might be dome about it!

Published in: Technology, News & Politics
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What matt cutts could do next!

  1. 1. What Matt Cutts could do next! A light-hearted look at what simple things could be done to improve the quality of content Richard Masters
  2. 2. The Problem Penguin and Panda have changed the agenda Content is now firmly seen as “king” for marketing Result= Quantity seen as the key to rankings Tsunami of low quality content Regurgitation and plagiarism rife
  3. 3. Over posting one of the biggest turn-offs for consumers: They are hitting the unsubscribe button Or desperately turning to curation services for help
  4. 4. Google is on the case!  Authorship as guide to quality  Expanded quality guidelines for authors  Long form content identified in search  +1’s Great, but is this enough?  Below are four suggestions based upon my personal prejudices!
  5. 5. 1. Relegate posts and articles which use numbers in the title Someone, sometime, suggest ed this was a winning format! Easy to produce content Usually contained borrowed and only loosely related points Lack contextual narrative and insights
  6. 6. 2. Penalise anything with word “Awesome” in it. Surely everything cannot be “Awesome”? Used to give things an exaggerated sense of importance English language is rich in subtle variations Good articles should be balanced, show judgement, and use words meaningfully
  7. 7. 3. Ignore authors with self appointed job descriptions Can you trust the veracity of content from someone with a self appointed job description?
  8. 8. 4. Demote organisation which promote publication schedules Great for large organisations with multiple authors For individuals and small businesses the are tyrannical and lead to pressure to produce content Write when you have something to say not because you have to!
  9. 9. In Closing  Well, this is my list of dislikes and prejudices  Anybody got any others to contribute?  Over to you Matt!
  10. 10. More information  A fuller version of this can be found in my Blog: http://tinyurl.com/cf5g8zd  Or a copy can found on Scribd: http://tinyurl.com/qzux4jn  Or contact me: http://tinyurl.com/cz285dt
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