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Risk Factory Big Daddy Digs Big Data
 

Risk Factory Big Daddy Digs Big Data

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If you are overwhelmed with hype, this primer may help.

If you are overwhelmed with hype, this primer may help.

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  • © 2005 Orthus Ltd
  • © 2005 Orthus Ltd Extract new insights and create new forms of values Which can change markets, organisations and the relationships between citizens & governments
  • © 2005 Orthus Ltd The volume of data sets has grown and the ownership of these large quantities of information (data) has changed hands throughout history. Churches = States = census Companies = And now Individuals =
  • © 2005 Orthus Ltd There’s an app that analyses the way you walk.
  • © 2005 Orthus Ltd
  • © 2005 Orthus Ltd
  • © 2005 Orthus Ltd Why? Because we have discovered that data = cash In the last 100 years business value has shifted from physical infrastructure (land & factories) to intangibles (brand & IP) which is now shifting to data. Data will soon be listed on corporate balance sheets.
  • © 2005 Orthus Ltd This “datafication” has resulted in Big Data’ Big Bang. 2003 Oren Etzioni (MetaCrawler, Netbot) wanted the cheapest airfare = Farecast The explosion of data sets 2003 – 2008 Rise of online comparison rate (scraping) businesses (hotel, tickets, vacations) 2008 Google predicts flu outbreaks geographically based on search requests.
  • © 2005 Orthus Ltd
  • © 2005 Orthus Ltd
  • © 2005 Orthus Ltd Facebook social graph represents over 10% of the world’ entire population “datafied” and owned by a single company.
  • © 2005 Orthus Ltd Change of scale results in a change of state. Quantitative change results in qualitative change Like the telescope and microscope changed our understanding of the universe The way we look at things determines what we see
  • © 2005 Orthus Ltd Like the quantitative change from 1 frame per second to 24
  • © 2005 Orthus Ltd We have always analyses data based on cause and effect.
  • © 2005 Orthus Ltd We need to let go our obsession for causality Which overturns centuries of established practices and challenges our basic understanding about how to make decisions and comprehend reality. Speaker example:
  • © 2005 Orthus Ltd You need to let the data speak When you have everything – just stand back and listen.
  • © 2005 Orthus Ltd Big data tells us things that we may not understand
  • © 2005 Orthus Ltd A treasure hunt is currently underway to find that value that can be unleashed by a shift from causation to correlation
  • © 2005 Orthus Ltd
  • © 2005 Orthus Ltd
  • © 2005 Orthus Ltd Google street view Anonymisation is not possible = Geo location data. Everyone is somewhere specific. Predictive policiing now prevalent To accuse prior to proof is to negate the very foundation of justice
  • © 2005 Orthus Ltd Google street view Anonymisation is not possible = Geo location data. Everyone is somewhere specific. Predictive policiing now prevalent To accuse prior to proof is to negate the very foundation of justice
  • © 2005 Orthus Ltd
  • © 2005 Orthus Ltd
  • © 2005 Orthus Ltd
  • © 2005 Orthus Ltd
  • © 2005 Orthus Ltd
  • © 2005 Orthus Ltd Big data is here / now We rely on it daily: Dating sites, spam filters, auto correct features on our mobiles, auto-park / and braking on our cars Its all about predictions

Risk Factory Big Daddy Digs Big Data Risk Factory Big Daddy Digs Big Data Presentation Transcript

  • Big DaddyDigsBig Data
  • Rise in amounts of data+Rise in computing power+Rise in storage=Rise of Big DataData RisingData Rising
  • Big Data RefersBig Data Refersto:to:“Things one can do at alarge scalethat cannot be done at asmaller one.”
  • From some to all:ChurchStateCompaniesIndividualsThe Evolution ofThe Evolution ofData DaddiesData Daddies
  • We turn EVERYTHING into data!Our families: Ancestry.comOur friends: FacebookOur feelings: TwitterOur careers: LinkedInThink geolocation apps““Datification”Datification”
  • • JAIIT patented a car seat sensor thatmeasures 360 pressure points with98% accuracy = digital glutius maximuscode unique to every human being.• Apple was recently granted patent forcollecting blood oxygenation, heart rateand body temperature data through itsaudio ear buds.““Datification”Datification”
  • Think IoT
  • Big Daddy SaysBig Daddy Says“Data is the oil ofthe informationeconomy baby”
  • Big Data’s BigBig Data’s BigBangBang
  • ExpandingExpandingUniverseUniverse• In 2000, Sloan Digital Sky Survey inNew Mexico collected more data in itsfirst few weeks than had been amassedin the entire history of astronomy. By2010 more than 140 terabytes ofinformation.• The Large Synaptic Survey Telescope inChile coming online in 2016 will acquirethat amount of data every 5 days.
  • Ever ExpandingEver Expanding• The first decoded human genome in2003 took scientists across theglobe a decade of intensive work tosequence the 3 billion base pairs.• In 2013 a single facility can sequencethat much DNA in a day.• Can you dig that?
  • Embrace theEmbrace theInfiniteInfinite• Google produces more than 24 petabytesof data per day (1000x more than all ofthe printed data in the U.S. Library ofCongress).• Facebook has over a billion usersinterconnected through 100 billionfriendships. It’s users upload more than10 million photos every hour.• YouTube users upload more than an hourof video every second
  • X-Ray EyesX-Ray Eyes
  • Big Daddy SaysBig Daddy Says“The dictionary isjust a poem abouteverything”
  • It Just “Is”It Just “Is”Daddy-ODaddy-O
  • Big Daddy SaysBig Daddy Says“Every data sethas some hiddenintrinsic valueman”
  • Poetry SlamPoetry SlamOnly about 5% of alldata is structured.The rest is dirty.Big data does dirty data
  • The possession ofknowledge which oncemeant an understanding ofthe past, is coming to meanan ability to predict thefuture.Embrace the InfiniteEmbrace the Infinite
  • Big Data comes with Big Privacy Issues:Gathering, storing reusing of our PIIdata Secondary usages of data contraryto primary purposesBig data makes predictions about peoplebefore they’ve acted = Data DictatorshipWill probability trump actions?Will probability trump Privacy?RisksvilleRisksville
  • CongratulationsCongratulationsYou’re Pregnant!You’re Pregnant!
  • Big Data’s Dark SideBig Data’s Dark SideBig data facilitates bigsurveillance
  • Big Bottom LineBig Bottom Line• Big data is impossible tosanitise• Big Data = Personal SensitiveIdentifiable Information(PSII)• PSII should be encrypted instorage
  • • Big data refers to things one can doon a large scale that cannot be doneon a smaller one• Big data marks our shift fromcausation to correlation and findingthe associated benefits• Big data is about the “what” notthe “why”Know YourKnow YourGroceriesGroceries
  • • All things are undergoingdatafication• Big data proves that all data hasintrinsic value (i.e. data = cash)• Big data predictions may trumpactual user behavior & facilitatessurveillanceKnow YourKnow YourGroceriesGroceries
  • Know Your GroceriesKnow Your Groceries• Big data is PersonalSensitive IdentifiableInformation (PSII)and should beencrypted in storage
  • Big Daddy SaysBig Daddy Says“The revolution ishere baby and itsnot the machinesrising up, it’s thedata Daddy-o
  • 26 DoverStreet26 DoverStreetLondonLondonUnited KingdomUnited KingdomW1S 4LYW1S 4LY+44 (0)20 3586 1025+44 (0)20 3586 1025www.riskfactory.comwww.riskfactory.comA different perspectiveA different perspective