Enterprise 2.0: Experiments in Internal Social Media

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Slides from presentation I gave at KMUK 2010 collaboration seminar in London which give an overview of our experiments with social tools on the intranet, including communities, blogging and social networking

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Enterprise 2.0: Experiments in Internal Social Media

  1. 1. Enterprise 2.0:Experiments in InternalSocial MediaRichard Hare15th June 2010
  2. 2. Social Media “Web 1.0 was all about connecting people. It was an interactive space… people to people… that was what the Web was supposed to be all along.” Sir Tim Berners-Lee, 2006http://www.ibm.com/developerworks/ Photo credit: http://www.flickr.com/photos/f7oor/405046410/ podcast/dwi/cm-int082206.txt
  3. 3. “Connect, collaborate, innovate…”Social Media at British American Tobacco: 1997: On-line Communities 2004: Blogs 2008: Social Networking
  4. 4. British American Tobacco at a glanceWorld’s most international tobacco group  Business in 180 countries, over 250 brands  Global market share approx. 13%  Market leadership in more than 50 countries  Over 60,000 employeesMost recent performance (2009)  £14.2 bn revenue  £ 4.1 bn profit from operations  £26.0 bn tax contribution PICTURE 4 PICTURE 3 PICTURE 2 PICTURE 1 Drag picture over Drag picture over Drag picture over Drag picture over square to align or square to align or square to align or square to align or delete square if delete square if delete square if delete square if pictures are not pictures are not pictures are not pictures are not required required required required
  5. 5. Your Voice 2005: Fear, uncertainty, doubt British American Tobacco BAT YOUR VOICE 2005 (35428) vs. ISR GLOBAL HIGH PERFORMANCE NORM 2005 (147973) Category 2: Open Minded 17. It is safe to say what you think in this company. Total Unfavour- Total Favourable Differences From Benchmark ? able A 52 52 13 34 B 62 62 -9 -9 * 13 25 * 0 0 25 50 75 100 -30 -20 -10 0 10 20 30 (N) indicates Disagreeing is the Favourable Response Coloured Difference Bars indicate a statistically significant difference * indicates a statistically significant difference Legend A. BAT YOUR VOICE 2005 (35428) B. ISR GLOBAL HIGH PERFORMANCE NORM 2005 (147973)
  6. 6. Communities: Ten Years, Five Platforms
  7. 7. 2005: Workshop: ChangeNet…
  8. 8. …and CommunityBuilder
  9. 9. 2006: World Cup Forum
  10. 10. 2007: Management Trainee Community
  11. 11. 2004: “I want to try blogging” Tom (Change and Communications Manager, Global Operations and I.T.)
  12. 12. From SiteBuilder… (2005)
  13. 13. …to BlogCentral (2006)
  14. 14. Set expectations
  15. 15. Interact homepage with newsfeed
  16. 16. BlogCentral: Aug 2006 – April 2010 BlogCentral Users: Monthly 3500 3000 2500 2000 1500 1000 500 0 Users
  17. 17. Friendster to Facebook 2003 2005 2007 2007
  18. 18. 2008: Connect
  19. 19. A global internal directory
  20. 20. UK network – by function
  21. 21. Your Voice 2008 British American Tobacco BAT OVERALL 2008 (46067) vs. 4 BENCHMARKSCategory 11: Guiding Principles 13. It is safe to say what you think in this Business Unit. Total Unfavour- Total Favourable Differences From Benchmark ? able A 65 65 10 25 B 52 52 13 * 13 13 * 34 * C 54 54 11 * 11 13 * 33 * D 67 67 -1 * -1 11 * 22 * E 58 58 7* 7 13 * 29 * 0 0 25 50 75 100 -30 -20 -10 0 10 20 30 Coloured Difference Bars indicate a * indicates a statistically significant statistically significant difference difference A. BAT OVERALL 2008 (46067) D. TP-ISR GLOBAL HIGH PERFORMANCE COMPANIES NORM (145670) B. BAT OVERALL 2005 (35428) E. TP-ISR GLOBAL FAST MOVING CONSUMER GOODS NORM (160316) C. BAT OVERALL 2006 (38719)
  22. 22. Questions and discussion Contact: www.twitter.com/richardhare Blog: www.richardhare.com

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