The Collaborative Intranet

Employee Portal Evolution Masters:The Collaborative IntranetRichard Hare29th November 2010

Who loves their intranet? (2004)

British American Tobacco at a glanceWorld’s most international tobacco group  Business in 180 countries, over 250 brands  Global market share approx. 13%  Market leadership in more than 50 countries  Over 60,000 employeesMost recent performance (2009)  £14.2 bn revenue  £ 4.1 bn profit from operations  £26.0 bn tax contribution PICTURE 4 PICTURE 3 PICTURE 2 PICTURE 1 Drag picture over Drag picture over Drag picture over Drag picture over square to align or square to align or square to align or square to align or delete square if delete square if delete square if delete square if pictures are not pictures are not pictures are not pictures are not required required required required

“No one’s using it…” Search takes 20 seconds to return a meaningless result Content out of date Difficult to navigate when based on hierarchy…but people still want sites

End markets diverging

Functions diverging

Strategy Quick wins:  Fix search  Simplify content management Medium term  Adopt consistent look-and-feel  Reorganise content Long term  Experiment with social tools

Prototype (2004)

Corporate brand

UK Prototype

Card sorting and benchmarking

Finished article

“Connect, collaborate, innovate…”Social Media at British American Tobacco: 1997: On-line Communities 2004: Blogs 2008: Social Networking

Social Computing “Web 1.0 was all aboutconnecting people. It was an interactive space… people to people… that was what the Web wassupposed to be all along.” Sir Tim Berners-Lee, 2006http://www.ibm.com/developerworks/ podcast/dwi/cm-int082206.txt Photo credit: http://www.flickr.com/photos/f7oor/405046410/

Your Voice 2005: Fear, uncertainty, doubt British American Tobacco BAT YOUR VOICE 2005 (35428) vs. ISR GLOBAL HIGH PERFORMANCE NORM 2005 (147973) Category 2: Open Minded 17. It is safe to say what you think in this company. Total Unfavour- Total Favourable Differences From Benchmark ? able A 52 52 13 34 B 62 62 -9 -9 * 13 25 * 0 0 25 50 75 100 -30 -20 -10 0 10 20 30 (N) indicates Disagreeing is the Favourable Response Coloured Difference Bars indicate a statistically significant difference * indicates a statistically significant difference Legend A. BAT YOUR VOICE 2005 (35428) B. ISR GLOBAL HIGH PERFORMANCE NORM 2005 (147973)

Communities: Ten Years, Five Platforms

Workshop: ChangeNet (2005)

CommunityBuilder

2006: World Cup Forum

2007: Management Trainee Community

2004: “I want to try blogging” Tom (Change and Communications Manager, Global Operations and I.T.)

From SiteBuilder… (2005)

…to BlogCentral (2006)

Set expectations

Interact homepage with newsfeed

BlogCentral: Aug 2006 – April 2010 BlogCentral Users: Monthly 3500 3000 2500 2000 1500 1000 500 0 Users

Friendster to Facebook 2003 2005 2007 2007

2008: Connect

A global internal directory

UK network – by function #madewithgephi

Your Voice 2008 British American Tobacco BAT OVERALL 2008 (46067) vs. 4 BENCHMARKSCategory 11: Guiding Principles 13. It is safe to say what you think in this Business Unit. Total Unfavour- Total Favourable Differences From Benchmark ? able A 65 65 10 25 B 52 52 13 * 13 13 * 34 * C 54 54 11 * 11 13 * 33 * D 67 67 -1 * -1 11 * 22 * E 58 58 7* 7 13 * 29 * 0 0 25 50 75 100 -30 -20 -10 0 10 20 30 Coloured Difference Bars indicate a * indicates a statistically significant statistically significant difference difference A. BAT OVERALL 2008 (46067) D. TP-ISR GLOBAL HIGH PERFORMANCE COMPANIES NORM (145670) B. BAT OVERALL 2005 (35428) E. TP-ISR GLOBAL FAST MOVING CONSUMER GOODS NORM (160316) C. BAT OVERALL 2006 (38719)

The future…

Questions and discussion Contact: www.twitter.com/richardhare Blog: www.richardhare.com

The Collaborative Intranet

by Richard Hare

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