Font and typeface effects on delivery, retention and
getting your point across
There are Two Types of Fonts
1. Sans-Serif Sans-Serif
Sans-Serif Sans-Serif Sans-Serif

2. Serif Type Serif Type
Serif- Ty...
Font Types
 Serifs are the little heads and feet on

type.
Serif

 They are strategically placed to help the

reader’s e...
Font Types
 Using Serif fonts makes it easier for the reader to

interpret the letters. Making reading faster and
improvi...
Font Types
 Sans Serif fonts, without the guides to help the reader

can be hard to read when reading blocks of text. The...
Font Types
 The more text being read the worse the eye wanders. This

frustrates the reader into not reading the full tex...
Font Selection Strategies
 All fonts have some effect on the reader
 Serif type fonts are usually considered

traditiona...
Font Selection Strategies
 In blocks of texts, as in an article, theme, or e-mail

using a serif type font will allow you...
Sans Serif Fonts
 Sans Serif fonts are seen as new, clean, sexy and

cool.
 There are many more Sans Serif fonts than se...
Font Usage
 In General:
Use Sans Serif Fonts as

 Titles


Section Headers


short and bulleted points.

 Use Serif t...
Font Usage
Proper Font Usage
A proper, well considered mix of font styles, used
in the proper areas of your work will allo...
Font Usage
 Selection of a set fonts to use is not an

insignificant decision.
 There many, many fonts. Most are not goo...
Serif Type Fonts you should avoid
 Times New Roman – It’s overused and is boring to

read. It has a sense of laziness abo...
Serif Type Fonts to Consider
 Georgia – A good replacement for Times New

Roman, clean and pleasing to read. It is a favo...
San Serif Fonts you should avoid
 MS Comic Sans – Hated by almost everyone, An

example of a font abused by overuse and m...
Sans Serif Fonts to Consider
 Franklin Gothic – My personal favorite I use this on my







resume headers.
Gil Sans...
Wrapping Things Up
 Font selection is important.
 The correct font, used in the proper place can have a
extraordinary ef...
Wrapping Things Up
 There are many fonts and most are inappropriate

for the classroom and professional
communications.
...
Wrapping Things Up
 The correct font used in the correct situation can

improve your grades, gets your message across
to ...
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Basic Font Usage for Resumes, College Students and Professionals

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Font usage and Font selection for e-mail, college themes, term papers and professional communications and correspondence. Fonts have an effect on the reader. Most college students and many professional do not know how to use fonts in a way the ensures that their work get read and understood. This power point presents the basics of font selection and usage for gives tips on how to select the proper font in the appropriate situation.

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Basic Font Usage for Resumes, College Students and Professionals

  1. 1. Font and typeface effects on delivery, retention and getting your point across
  2. 2. There are Two Types of Fonts 1. Sans-Serif Sans-Serif Sans-Serif Sans-Serif Sans-Serif 2. Serif Type Serif Type Serif- Type Serif Type
  3. 3. Font Types  Serifs are the little heads and feet on type. Serif  They are strategically placed to help the reader’s eye follow the line of text.
  4. 4. Font Types  Using Serif fonts makes it easier for the reader to interpret the letters. Making reading faster and improving retention. Those officers looked at the records "without reason or authorization to do so," according to an Internal Affairs memo scanned by the Second City Cop blog. "Access to information is restricted to official police business," the memo states. "Access of information for personal or other reasons is prohibited."
  5. 5. Font Types  Sans Serif fonts, without the guides to help the reader can be hard to read when reading blocks of text. The eye wanders, making reading slower and retention difficult: Those officers looked at the records "without reason or authorization to do so," according to an Internal Affairs memo scanned by the Second City Cop blog. "Access to information is restricted to official police business," the memo states. "Access of information for personal or other reasons is prohibited."
  6. 6. Font Types  The more text being read the worse the eye wanders. This frustrates the reader into not reading the full text. This interferes with the delivery of the message of article and annoys the reader, making them less receptive to it’s message. Those officers looked at the records "without reason or authorization to do so," according to an Internal Affairs memo scanned by the Second City Cop blog. "Access to information is restricted to official police business," the memo states. "Access of information for personal or other reasons is prohibited."
  7. 7. Font Selection Strategies  All fonts have some effect on the reader  Serif type fonts are usually considered traditional, safe, conventional and unexciting, if easy to follow in blocks of text.  But using serif type fonts in all cases can make your work seem boring and lifeless.
  8. 8. Font Selection Strategies  In blocks of texts, as in an article, theme, or e-mail using a serif type font will allow you to ensure that you have the maximum impact and retention.  Including san-serif fonts strategically will also make your written work more pleasing to the readers eye and add zest to your work.
  9. 9. Sans Serif Fonts  Sans Serif fonts are seen as new, clean, sexy and cool.  There are many more Sans Serif fonts than serif fonts.  Used Appropriately Sans Serif fonts give your work a clean, stimulating look.  Used incorrectly your written work becomes grating and uninviting.
  10. 10. Font Usage  In General: Use Sans Serif Fonts as  Titles  Section Headers  short and bulleted points.  Use Serif type fonts for large blocks of type: Paragraphs, long explanations and blocks of type. Really in any situation where you need the reader to pay attention to have your work understood.
  11. 11. Font Usage Proper Font Usage A proper, well considered mix of font styles, used in the proper areas of your work will allow for an attractive appearance, increased retention and improved reception to your ideas and opinions. A pleasing look makes for a pleasing reading experience.
  12. 12. Font Usage  Selection of a set fonts to use is not an insignificant decision.  There many, many fonts. Most are not good for use in themes, resumes, term papers or even e-mails  Others are appropriate for professional communications but are overused and clichéd  Still others seem like good choices but are actually horrible mistakes to use in scholarly or professional correspondence
  13. 13. Serif Type Fonts you should avoid  Times New Roman – It’s overused and is boring to read. It has a sense of laziness about it.  Courier – Used originally in IBM typewriters. Don’t even consider this as an option.  Book Antiqua: Although not a bad font per se, it has a odd spacing and shape that make it hard to read in blocks of type.  Constantia: A very pretty font but it has a jarring effect when read in large blocks of type.
  14. 14. Serif Type Fonts to Consider  Georgia – A good replacement for Times New Roman, clean and pleasing to read. It is a favorite of amateur and professional writers.  Garamond – A book font dating back to the 1500’s. Very good in print as well as on a screen.  Lucida – Works well even in small sizes and looks very good on a printed page.  Palatino – Closely related to Georgia, many people like this font and use it regularly.
  15. 15. San Serif Fonts you should avoid  MS Comic Sans – Hated by almost everyone, An example of a font abused by overuse and misuse.  Ariel – Considered both homely and overused. A Microsoft variant of the venerable Helvetica font  Brush Script – This should be obvious. Brush stroke and script fonts should not be used in scholarly or professional prose.  Papyrus – Irritating and without any redeeming characteristic, it has still managed to become overused.
  16. 16. Sans Serif Fonts to Consider  Franklin Gothic – My personal favorite I use this on my     resume headers. Gil Sans MT – A favorite of many professional designers Centaur – An artistic font based on Renaissance hand written script Futura– An favorite of designers, it has a very modern, Art Deco look. Century Gothic – It will get your attention, especially in bold.
  17. 17. Wrapping Things Up  Font selection is important.  The correct font, used in the proper place can have a extraordinary effect on how well your work is received.  Use Sans Serif fonts to gain attention and spice up your work  Use Serif type fonts when you need your audience to read with comprehension
  18. 18. Wrapping Things Up  There are many fonts and most are inappropriate for the classroom and professional communications.  Find a 3 or 4 fonts you like and use them. Don’t get too creative. Stay with clean, modern, artistic fonts.  Avoid fonts that have become clichéd, overused and aren’t professional looking.
  19. 19. Wrapping Things Up  The correct font used in the correct situation can improve your grades, gets your message across to your audience and ensures people take you seriously as a professional.  HAVE FUN
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