Yahoo and microsoft alliance

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Yahoo and microsoft alliance

  1. 1. performance led digital marketing latitudegroup.com 18/05/2010
  2. 2. performance led digital marketing latitudegroup.com 18/05/2010 2
  3. 3. The coalition agenda IN ???? IN ● Larger share of ● Demographic searches Targeting by targeting ● Content network ● Ad “parameters” Search Engine ● Greater international coverage Integration OUT with OUT ● “Panama” retargeting ● Sales Team network Best of both worlds? 18/05/2010 3
  4. 4. When? “All global customers and partners are expected to be transitioned by early 2012” 18/05/2010 4
  5. 5. Why use the smaller networks? ● Quality of traffic ● Incremental reach ● Extra targeting Small but growing! 18/05/2010 5
  6. 6. Is it worth it? An easier decision with the alliance in place 18/05/2010 6
  7. 7. Did he really say not to bother with Yahoo! And Bing? ● Calculation assumes 2 hours per month on each channel. ● Increased efficiency from bid- management platforms ● Consider the 12-month pay-off. Facebook could outgrow Binghoo by 2012! 18/05/2010 7
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