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SoLoMo and professional services
 

SoLoMo and professional services

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SAScon inspired overview of the Social Local and Mobile trends and how they might impact professional service...

SAScon inspired overview of the Social Local and Mobile trends and how they might impact professional service...

...plus a little future gazing at Google TV and Project Glass

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    SoLoMo and professional services SoLoMo and professional services Presentation Transcript

    • of consumers have followeda brand via social media toget more informationof brand communitymembers would recommendit to friends or familyof brand communitymembers said it made themmore loyal as customers
    • End user Education and Customer knowledge Service sharingRecruitment New Business
    • 12000100008000600040002000 0
    • User Behaviour EU5 UKUsed Smartphone 45.2% 52.6%Used App 39.2% 49.8%Used Browser 39.2% 50.6%Played Games 28.1% 35.4%Send Text 84.5% 91.8%Listened to Music 27.5% 27.4%Used Social network site 26.4% 38.0%Comscore MobileLens Jan 2012
    • • • FirstPartner UK Mobile Ad Spend 2012 to 2016 1,400 £1185m 1,200 £1088 £962m 1,000 Messaging 800 £727m £ millions Mobile ContentSource: IAB March 2012 600 Search £449m 400 Display £203m 200 0 copyright FirstPartner 2012 2011 2012 2013 2014 2015 2016 www.firstpartner.net
    • •••
    • Q1 2012: E-Commerce AOV£90.00£80.00£70.00£60.00£50.00£40.00 Q1 2012 AOV£30.00£20.00£10.00 £0.00 Desktop Smartphone Tablet
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