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SMX London 2007 - What's New With Search Advertising?
 

SMX London 2007 - What's New With Search Advertising?

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SMX London 2007 - What's New With Search Advertising? SMX London 2007 - What's New With Search Advertising? Presentation Transcript

  • What’s new in Search Advertising? Richard Gregory COO, Latitude 15 November, 2007
  • What is new?
    • Yahoo Panama - the whole market has gone blind!
    • Better transparency on content networks
    • Adwords Editor came of age
    • Google Website Optimiser
  • Yahoo Panama
    • Improved UI makes campaign management and reporting easier and quicker.
    • Geo Targeting allows for specific regions to be targeted
    • Multiple ads allow for comparative testing
    • Quality Index rewards more qualified ads
    • Improved submission process
    • New account structure mirrors that of Google and MSN.
  • Transparency on networks
  • Google Adwords Editor
    • Now on version 4.0.
    • This year Google decided that they were going to stop the Bulk Download Function
    • Upload speeds have increased
    • More scope to easily make structural changes.
    • This has led to quicker turn around for making changes to account and setting up new ones.
    • Special features include:
      • Duplicate Keyword Finder
      • Keyword Grouper
    Microsoft tool on the way.
    • Google Website Optimiser
    • Beware of sharing data with Google.
    About those landing pages…
  • Thanks! Richard Gregory Chief Operating Officer E-mail : [email_address]