What’s new in Search Advertising? Richard Gregory COO, Latitude 15 November, 2007

What is new? Yahoo Panama - the whole market has gone blind! Better transparency on content networks Adwords Editor came of age Google Website Optimiser

Yahoo Panama - the whole market has gone blind!

Better transparency on content networks

Adwords Editor came of age

Google Website Optimiser

Yahoo Panama Improved UI makes campaign management and reporting easier and quicker. Geo Targeting allows for specific regions to be targeted Multiple ads allow for comparative testing Quality Index rewards more qualified ads Improved submission process New account structure mirrors that of Google and MSN.

Improved UI makes campaign management and reporting easier and quicker.

Geo Targeting allows for specific regions to be targeted

Multiple ads allow for comparative testing

Quality Index rewards more qualified ads

Improved submission process

New account structure mirrors that of Google and MSN.

Transparency on networks

Google Adwords Editor Now on version 4.0. This year Google decided that they were going to stop the Bulk Download Function Upload speeds have increased More scope to easily make structural changes. This has led to quicker turn around for making changes to account and setting up new ones. Special features include: Duplicate Keyword Finder Keyword Grouper Microsoft tool on the way.

Now on version 4.0.

This year Google decided that they were going to stop the Bulk Download Function

Upload speeds have increased

More scope to easily make structural changes.

This has led to quicker turn around for making changes to account and setting up new ones.

Special features include:

Duplicate Keyword Finder

Keyword Grouper

Google Website Optimiser Beware of sharing data with Google. About those landing pages…

Google Website Optimiser

Beware of sharing data with Google.

Thanks! Richard Gregory Chief Operating Officer E-mail : [email_address]