Your SlideShare is downloading. ×
110113 insight eleven search in 2011
110113 insight eleven search in 2011
110113 insight eleven search in 2011
110113 insight eleven search in 2011
110113 insight eleven search in 2011
110113 insight eleven search in 2011
110113 insight eleven search in 2011
110113 insight eleven search in 2011
110113 insight eleven search in 2011
110113 insight eleven search in 2011
110113 insight eleven search in 2011
110113 insight eleven search in 2011
110113 insight eleven search in 2011
110113 insight eleven search in 2011
110113 insight eleven search in 2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

110113 insight eleven search in 2011

302

Published on

Slides from the recent #insight11 event in Manchester looking at key themes in Marketing in 2011. This presentation was on Search Marketing,

Slides from the recent #insight11 event in Manchester looking at key themes in Marketing in 2011. This presentation was on Search Marketing,

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
302
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. performance led digital marketing latitudegroup.com
  • 2. performance led digital marketing latitudegroup.com
  • 3. Google Instant 3
  • 4. presentation titleRealtime search 4
  • 5. Sitelinks 5
  • 6. Maps, maps and more maps. 6
  • 7. Hotel availability and price search 7
  • 8. Improved image search .... with ads 8
  • 9. performance led digital marketing latitudegroup.com
  • 10. Constant pace of change● In 2009 there were 550 changes to Google● By Q3 2010 there were already 500.● At any one time there are 300 tests taking place on Google And that’s just Google! 10
  • 11. Binghoo● Already rolled out in the US & Canada● UK Organic Search integration in Q1● UK Paid Search Integration in Q2 A real challenge to Google? 11
  • 12. Mobile ● Google Mobile Paid Search is now larger than Bing Paid Search ● Mobile Search growing at 75% QoQ ● Share of PPC greater than organic ● It’s all about convenience. 12
  • 13. Social ● Bing and Facebook integration ● Tweets in Google results ● Google confirm the use of “social signals” in ranking algorithm 13
  • 14. Local● Proliferation of location based services● 33% of mobile searches have local intent● The end for directories? Location, location, location 14
  • 15. performance led digital marketing latitudegroup.com17/01/2011

×