110113 insight eleven search in 2011

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Slides from the recent #insight11 event in Manchester looking at key themes in Marketing in 2011. This presentation was on Search Marketing,

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110113 insight eleven search in 2011

  1. 1. performance led digital marketing latitudegroup.com
  2. 2. performance led digital marketing latitudegroup.com
  3. 3. Google Instant 3
  4. 4. presentation titleRealtime search 4
  5. 5. Sitelinks 5
  6. 6. Maps, maps and more maps. 6
  7. 7. Hotel availability and price search 7
  8. 8. Improved image search .... with ads 8
  9. 9. performance led digital marketing latitudegroup.com
  10. 10. Constant pace of change● In 2009 there were 550 changes to Google● By Q3 2010 there were already 500.● At any one time there are 300 tests taking place on Google And that’s just Google! 10
  11. 11. Binghoo● Already rolled out in the US & Canada● UK Organic Search integration in Q1● UK Paid Search Integration in Q2 A real challenge to Google? 11
  12. 12. Mobile ● Google Mobile Paid Search is now larger than Bing Paid Search ● Mobile Search growing at 75% QoQ ● Share of PPC greater than organic ● It’s all about convenience. 12
  13. 13. Social ● Bing and Facebook integration ● Tweets in Google results ● Google confirm the use of “social signals” in ranking algorithm 13
  14. 14. Local● Proliferation of location based services● 33% of mobile searches have local intent● The end for directories? Location, location, location 14
  15. 15. performance led digital marketing latitudegroup.com17/01/2011

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