2014 owh digital advertising rate card

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2014 Omaha World-Herald Digital Advertising Rate Card. Promote your business, services and products on Omaha.com using digital display banner ads. With online display advertising you can promote your business on a credible, engaging, local website with relevant content and accurate information. Omaha.com is in high demand by the greater Omaha and surrounding areas!

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2014 owh digital advertising rate card

  1. 1. newspaper y online y events y magazines y in the community Table of Contents General Terms Omaha World-Herald Online-Digital Rates & Data Contracts Overview, Copy Regulation & Guidelines Contact Information....................................................................2 A. Publisher’s Liability for Error. The publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The publisher’s liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement. Credits, General Terms................................................................2 Product Pages Rates................................................................ ? Ad Sizes and Specifications...................................................... ? Deadlines......................................................................................... ? Contact Information Richard Brown................................................(402) 444-1243 Digital Sales Manager richard.brown@owh.com Jeff Shabram....................................................(402) 444-1018 Director of Online Digital Advertising jeff.shabram@owh.com John Bridge.......................................................(402) 444-1407 Advertising Operations Manager john.bridge@owh.com David Sanders.................................................(402) 444-1475 Advertising Research Manager dave.sanders@owh.com Dave Storey..........................................................(402) 444-1385 Director of Advertising dave.storey@owh.com Shereatha Green..................................................(402) 444-1421 Administrative Assistant Mailing address: Omaha World-Herald Omaha.com 1314 Douglas Street Suite 600 Omaha, NE  68102-1811 Credits A. Credit All advertising is payable in advance, unless credit has been established with the Credit Department. It is agreed that where monthly credit is granted, all charges shall be due and payable the 15th day of the month following publication. B. he Publisher reserves the right to reject or cancel at anytime, edit, revise and properly classify all copy. Ads will T be set to conform, as closely as possible, with specific instruction provided, using available type sizes, styles and headings. C. Sequential Liability. Any advertising agency establishing credit and placing advertising with the Omaha World Herald shall be liable for payment of all media invoices. Any other written or verbal agreement or statement policy pertaining to “sequential liability” contained on insertion orders from the agency are not valid. The terms of the Agreements set for by the Omaha World-Herald may not be supplemented or revised by insertion order or other documents submitted by Advertiser or its Agency. If an advertising agency fails to pay Omaha WorldHerald, the advertising agency client is still liable for payment to the Omaha World-Herald. D. he Omaha World-Herald reserves the right in its sole discretion to immediately disable any website or mobile T site (“Site”) hosted by arrangement of Omaha World-Herald, in whole or in part, and to prevent the Site, in whole or in part, from being accessed, if Omaha World-Herald determines, in its sole discretion, that the Site or its content is obscene, offensive or in bad taste, may violate any law, may infringe upon the rights of any third party or may otherwise expose Omaha World-Herald to civil or criminal liability; provided, however, that such right does not place any obligation on Omaha World-Herald to review or edit the Site or to notify Advertiser of any concerns Omaha World-Herald may have regarding the Site or its content. Omaha World-Herald reserves the right to reject or remove any copy posted on or linked on any webpage which may in the Omaha World-Herald’s opinion be offensive, distasteful, libelous or illegal (but Omaha World-Herald undertakes no obligation to review or edit such copy or links). Website setup fees are payable upon execution of this Agreement. Fees for new web or digital pages or changes to existing web or digital pages are due the month the work is done. E. Check your ad. Online ad users should check their advertisement on the first day it's displayed and report any error at once. No allowance can be made after the first day the ad is displayed nor will any adjustment exceed the amount paid for the space actually occupied by that portion of the advertisement in which an error occurred. Claims for adjustment must be recorded within 10 days from the date of insertion. F. Should any Government body levy a tax on any advertising covered by this rate card, such tax will become an additional charge to the advertiser, over and above the rates mentioned herein. G. ndemnification. The advertiser and/or advertising agency agrees to defend and indemnify the publisher I against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copy rights, trade names, patents or proprietary rights or violation of rights of privacy resulting from the publication of the advertiser’s advertisement. Advertiser shall indemnify, hold and save the Omaha World-Herald harmless from any liability, loss or expense (including but not limited to attorneys’ fees) directly or indirectly relating to or arising from claims or suits based in whole or in part on the contents of any ad copy or sample products submitted to the Omaha World-Herald for publication or distribution. The Omaha World-Herald owns all right, title and interest (including copyright) to any article, content or creative work (including advertising or marketing materials) prepared or created by the Omaha World-Herald, its employees, contractors or representatives (collectively, the “Work Product”), the Work Product may not be used or published in any manner without the Omaha World-Herald’s prior written permission other than in a publication owned by the Omaha World- Herald or one of its affiliates. The Omaha World-Herald retains all proprietary rights in and to the Omaha.com site, its business and trademarks, technology, and services (including all software, source codes, modifications, updates and enhancements or any other aspect of its services), the name “Omaha.com”, and any other trademarks and logos which are owned or controlled by The Omaha World-Herald or its affiliates or used in promoting its services. The Omaha World-Herald has the right to collect and use information and data gathered in connection with any use of or access to Omaha.com or any services provided by The Omaha World-Herald. Advertiser specifically authorizes The Omaha World-Herald to catalog, cross-reference and index, and creates hyperlinks to and from, the Site or specific content on the Site. H. uthorized abbreviations only. The publisher cannot be held responsible for any errors that occur as result of A illegibility or the necessity of interpretation. I. For any digital advertising for which there is a charge for impressions as set forth in The Omaha World-Heralds digital advertising rate card / book, an Impression is defined as each time advertisers’ digital ad is displayed on a screen. CPM is an acronym for Cost Per Thousand or the cost per one thousand online display ad impressions. The costs per impressions delivered are based solely on the Omaha World-Heralds ad delivery system. The Omaha World-Herald reserves the right to run Advertiser’s digital ad in sections other than those that are requested in order to fulfill the proposed amount of impressions. Reasonable efforts will be made to first fulfill Advertiser’s digital ad in the requested online or mobile section, but sections cannot be guaranteed. Impressions may be delivered over 30 days. All 30-day campaigns must consist of a single creative design (same ad running for 30 days). J. Competitive Media In the case of competitive media to Omaha World-Herald, advertiser can NOT sell, push, ask for consumers email or promote any products, downloads or apps that either drive competitors revenue or increase risk of OMAHA WORLD-HERALD losing revenue. The digital ads of any media Competitor of the Omaha World-Herald can not coerce, motivate or incentivize any Omaha.com traffic to a competitor’s webpage, digital landing page or social media page where a consumer has to enter their email address or any additional information. In the instance that a 3rd party tagged rich media digital ad does violate any of the provision set forth by the Omaha World-Heralds digital advertising guidelines then the digital ad will be taken down immediately. K. f canceling an online ad, Advertiser must be sure to get a “cancellation number”. This is your record, and it is I important that you have it in the event of a misunderstanding or adjustment. L. ll digital ads are subject for review and approval based on size of media and must adhere to the Omaha WorldA Herald digital advertising guidelines. 3rd party tags must be tested at least 7 days prior to digital campaign start date. Please note that large digital ads can cause slower page loading. Any digital advertising rates listed in the Omaha World-Herald’s digital advertising rate card are subject to increase based on file size of a digital display ad. 1 3 1 4 D o ug l as St. Su ite 600 | Oma ha , NE 6810 2 | ( 4 0 2 ) 4 4 4 - 1 4 2 1 | w w w. o m aha. co m
  2. 2. newspaper y online y events y magazines y in the community Special Digital Advertising Email Blast For client emails please note that the suggested width may not exceed 600 pixels. Height of Email Blast may vary based on promotional display. Email Blasts are subject for review and approval based on size of media or animation and must adhere to the Omaha World-Herald digital advertising guidelines. 75k rich media file size is preferred. Additional cost may apply. Email Blast must work properly in Internet Explorer 5.5+ and must include a subject line. Please avoid utilizing dark backgrounds as some email clients do not support html. Advertiser can use CSS in-line but any external or CSS in the header tag will be stripped out and will not work. Please note that there is not a set limit on height for an Email Blast but too much scrolling can be discouraging for to positive consumer experience. Important information and disclaimers must be displayed in text included with Email Blast. Email Blasts are sold on a first-come-first-served basis and are subject to availability. Cancellations made less than 7 days before scheduled date will result in a 20% cancellation fee. Any additional discounts are only applicable to listed rates in the Omaha World-Herald’s digital rate card. Discounts are valid for new, incremental and active product contracts. Rich Media Digital Ads Rich Media digital ad units are defined as any ad that overlaps with or pushes editorial content. Any ad or portion of an ad that appears outside of the confines of a fixed in-page ad space must include a prominent close button. This applies to free-form ads that overlay the page and fixed in-page ads that spawn a free-form overlay upon a mouse-over or click interaction. For ads that overlay or push content on a webpage of Omaha.com, a clear 'close' or 'click here to close' button must be included in close proximity on both the expanded and contracted portion the digital ad . An 'X' within the ad is not acceptable. The ad must automatically close after a maximum of 10 seconds. Fixed in-page ad units can not expand prior to a user engagement (i.e. mouse-over or click). Rich Media advertising can not display automatically on page load. Fixed in-page ad units must contract back into the confines of the fixed in-page ad space when the user's mouse leaves the ad. The expanded portion of the ad must close automatically after a maximum of 10 seconds. There is to be absolutely no sound or audio unless user has initiated via click on a clearly labeled button. Static ads can be accepted as JPG, GIF, or PNG. Rich media digital ads must be reviewed and approved prior to them going live on the Omaha.com website or any of its’ affiliate websites or webpage’s. 3rd party rich media digital ads must be submitted 7 days as prior to digital campaign start date for review. Any digital ad must not exceed 40 kilobytes in order to conform to the Omaha World-Heralds digital ad standards and avoid slow page load times. Rich Media digital ads are considered under the Omaha World-Herald guidelines as “Special Size Ad” and will incur an additional premium cost to the initial CPM (cost per thousand.)In addition, please note that Sliding Billboards can not open automatically upon page load or prior to a user engagement (i.e. mouse-over or click). Navigation Bar Advertising Please note that monthly purchases will take priority over weekly purchases. Dates are based on availability. Price/CPM is based on pages of Omaha.com that have navigation bar space available. Exact dimensions of navigation bar space are 150 x 35 - 72dpi. File size of ad should not exceed 15kb or 2 frames. Navigation Bar ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. Page Peel Advertising Page Peel advertising is subject to availability. Limit 1 (one) Page Peel per day. Page Peel can not run on the same page as a persistent rich media ad campaign. Preferred file types for Page Peels are GIF’s or Jpeg’s. File sizes must not exceed 15kb and 100kb (2 separate images). Dimensions for Page Peels are 75 pixels by 75 pixels and 500 pixels x 500 pixels - 72 dpi. Video, audio Ad-Interax are strictly prohibited. Digital Page Peel ad must adhere to all of the Omaha World-Herald guidelines for digital advertising. Pre Roll Video Advertising Digital video Pre-Roll advertising is subject to availability. Price/CPM refers to cost per thousand of deliverable impressions. CPM may vary due to available inventory and average CPM of aggregated network ads. Promotional video Pre-Roll ads should not exceed 30 seconds. U.I (user initiated) refers to viewers who initiate the start of a video player. RMM (rich media monetization) is defined as video pre-rolls that automatically start as soon as a web page has loaded. File size should not exceed 3 MB. Preferred file types - .flv, .mov, .wmv. Preferred bitrate is 600 kbps. Preferred resolution 640x480. Video production not included. Client must provide video. Digital video Pre-Roll ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. Photo Gallery Advertising The Omaha World-Herald’s photo gallery 728x90 digital ad position is subject to availability. Price/CPM refers to cost per thousand of deliverable impressions. File size should not exceed 40 KB. All digital ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. 1 3 1 4 D o ug l as St. Su ite 600 | Oma ha , NE 6810 2 | ( 4 0 2 ) 4 4 4 - 1 4 2 1 | w w w. o m aha. co m
  3. 3. newspaper y online y events y magazines y in the community Omaha.com Visitors by Age Cluster Adults 18/over Adults 18 to 34 Adults 18 to 49 Adults 25 to 49 Adults 25 to 54 Adults 35 to 64 Market Composition % of Persons Total Persons 100% 819,924 31% 249,880 54% 442,426 42% 340,896 54% 438,324 52% 422,896 Visited Omaha.com Last 30 Days Visitor % Number of Visitors 100% 167,370 28% 71,018 27% 120,734 27% 90,900 25% 108,188 21% 86,808 Men 18/over Men 18 to 34 Men 18 to 49 Men 25 to 49 Men 25 to 54 Men 35 to 64 100% 32% 56% 43% 55% 53% 400,528 126,546 225,050 173,206 220,194 210,402 100% 27% 25% 23% 22% 18% 78,150 33,784 55,834 39,020 47,238 38,536 Women 18/over Women 18 to 34 Women 18 to 49 Women 25 to 49 Women 25 to 54 Women 35 to 64 100% 29% 52% 40% 52% 51% 419,396 123,334 217,376 167,690 218,130 212,494 100% 30% 30% 31% 28% 23% 89,220 37,234 64,900 51,880 60,950 48,272 Source: Scarborough Omaha Custom Study Feb-April 2013. The geography used is the 24-county Omaha Designated Market Area. Omaha.com Visitors by Age Adults 18/over Adults 18 to 24 Adults 25 to 34 Adults 34 to 44 Adults 45 to 54 Adults 55 to 64 Adults 65 or older Market Composition Total Persons % of Persons 819,924 100% 101,530 12.4% 18.1% 148,350 17.0% 139,216 18.4% 150,758 132,922 16.2% 17.9% 147,148 Visited Omaha.com Last 30 Days Visitor % Number of Visitors 100% 167,370 29,834 29% 28% 41,184 32,726 24% 23% 34,278 19,804 15% 7% 9,544 Men 18/over Men 18 to 24 Men 25 to 34 Men 34 to 44 Men 45 to 54 Men 55 to 64 Men 65 or older 100% 13% 19% 18% 19% 16% 16% 400,528 51,844 74,702 70,222 75,270 64,910 63,580 100% 32% 23% 18% 24% 13% 9% 78,150 16,814 16,970 12,464 17,804 8,268 5,830 Women 18/over Women 18 to 24 Women 25 to 34 Women 34 to 44 Women 45 to 54 Women 55 to 64 Women 65 or older 100% 12% 18% 17% 18% 16% 20% 419,396 49,686 73,648 68,994 75,488 68,012 83,568 100% 26% 33% 29% 22% 17% 4% 89,220 13,020 24,214 20,262 16,474 11,536 3,714 Source: Scarborough Omaha Custom Study Feb-April 2013. The geography used is the 24-county Omaha Designated Market Area. 1 3 1 4 D o ug l as St. Su ite 600 | Oma ha , NE 6810 2 | ( 4 0 2 ) 4 4 4 - 1 4 2 1 | w w w. o m aha. co m
  4. 4. newspaper y online y events y magazines y in the community Omaha.com Visitors by Education Adults 18/over Adults 18 to 34 Adults 18 to 49 Adults 25 to 49 Adults 25 to 54 Adults 35 to 64 Market Composition % of Persons Total Persons 100% 819,924 31% 249,880 54% 442,426 42% 340,896 54% 438,324 52% 422,896 Visited Omaha.com Last 30 Days Visitor % Number of Visitors 100% 167,370 28% 71,018 27% 120,734 27% 90,900 25% 108,188 21% 86,808 Men 18/over Men 18 to 34 Men 18 to 49 Men 25 to 49 Men 25 to 54 Men 35 to 64 100% 32% 56% 43% 55% 53% 400,528 126,546 225,050 173,206 220,194 210,402 100% 27% 25% 23% 22% 18% 78,150 33,784 55,834 39,020 47,238 38,536 Women 18/over Women 18 to 34 Women 18 to 49 Women 25 to 49 Women 25 to 54 Women 35 to 64 100% 29% 52% 40% 52% 51% 419,396 123,334 217,376 167,690 218,130 212,494 100% 30% 30% 31% 28% 23% 89,220 37,234 64,900 51,880 60,950 48,272 Source: Scarborough Omaha Custom Study Feb-April 2013. The geography used is the 24-county Omaha Designated Market Area. Omaha.com Visitors by Race/Ethnicity Adults 18/over White Black/African American Asian Other Hispanic* Market Composition % of Persons Total Persons 100% 819,924 89% 732,960 6% 47,782 1% 6,094 4% 33,088 6% 52,454 Visited Omaha.com Last 30 Days Visitor % Number of Visitors 20% 167,370 21% 152,502 19% 9,012 N/A N/A 18% 5,856 18% 9,528 Source: Scarborough Omaha Custom Study Feb-April 2013. The geography used is the 24-county Omaha Designated Market Area. *Hispanic can be of any race. 1 3 1 4 D o ug l as St. Su ite 600 | Oma ha , NE 6810 2 | ( 4 0 2 ) 4 4 4 - 1 4 2 1 | w w w. o m aha. co m
  5. 5. newspaper y online y events y magazines y in the community Omaha.com Visitors by Household Income Adults 18/over $150,000 and over $100,000 - $149,999 $75,000 - $99,999 $50,000 - $74,999 $30,000 - $49,999 Less than $29,999 Market Composition % of Persons Total Persons 100% 819,924 7.9% 64,850 15.2% 124,796 16.0% 130,954 19.1% 156,442 22.7% 186,334 19.1% 156,548 Visited Omaha.com Last 30 Days Visitor % Number of Visitors 100% 167,370 40.4% 26,180 23.6% 29,500 30.6% 40,018 20.7% 32,324 13.1% 24,400 9.5% 14,948 Men 18/over $150,000 and over $100,000 - $149,999 $75,000 - $99,999 $50,000 - $74,999 $30,000 - $49,999 Less than $29,999 100% 8% 19% 17% 16% 24% 17% 400,528 32,362 74,686 66,320 64,660 94,314 68,186 100% 38.0% 27.2% 20.6% 22.2% 10.0% 11.9% 78,150 12,306 20,278 13,630 14,332 9,478 8,126 Women 18/over $150,000 and over $100,000 - $149,999 $75,000 - $99,999 $50,000 - $74,999 $30,000 - $49,999 Less than $29,999 100% 8% 12% 15% 22% 22% 21% 419,396 32,488 50,110 64,634 91,782 92,020 88,362 100% 43% 18% 41% 20% 16% 8% 89,220 13,874 9,222 26,388 17,992 14,922 6,822 Source: Scarborough Omaha Custom Study Feb-April 2013. The geography used is the 24-county Omaha Designated Market Area. 1 3 1 4 D o ug l as St. Su ite 600 | Oma ha , NE 6810 2 | ( 4 0 2 ) 4 4 4 - 1 4 2 1 | w w w. o m aha. co m
  6. 6. newspaper y online y events y magazines y in the community Omaha.com and The World-Herald are Omaha's most popular source for news! 7-day cumes for local TV station sites, even when combined with their the late news shows, don’t reach as big an audience as The World-Herald and Omaha.com Late News TV News Website Cumes vs. The World-Heald's Weekly Print Reach Website Reach Late News TV News Website Cumes vs. The World-Heald's Weekly Print Reach Website Reach 70% 70% 61.9% 61.9% 60% 60% 50% 50% 41.7% 41.7% 40% 40% 32.2% 32.2% 30% 30% 20% 20% 10.4% 10.4% 10% 10% 0% 0% World-Herald INA World-Herald INA KPTM/KTM.com KPTM/KTM.com 15.9% 15.9% KMTV/KMTV.com KMTV/KMTV.com WOWT/WOWT.com WOWT/WOWT.com KETV/KETV.com KETV/KETV.com Source: Scarborough Omaha Custom Study Feb-April 2013. The geography is the 24-county Omaha Designated Market Area. INA stands for Integrated Newspaper Audience and is the 7-day net cume reach for all World-Herald products combined, including the 5-day net cume reach for the daily World-Herald or the reach of last Sunday’s World-Herald or the 7-day net cume reach of Omaha.com. For each of the TV stations shown, the Monday-Friday cume reach of each local late news program was added to the 7-day net cume reach of each TV station’s website. The World-Herald Omaha.com are #3 in the nation for readership reach! US Designated Market Area Newspapers Ranked by Integrated Newspaper Audience 2013 66.8% Rochester 66.1% Green Bay Omaha 61.9% Buffalo 61.9% 59.8% Des Moines 58.8% Syracuse 57.9% Milwaukee 56.6% Honolulu 56.5% New Orleans 56.2% San Antonio 0% 10% 20% 30% 40% 50% 60% 70% Source: 2013 Scarborough Report Release 1; Omaha Custom Study Feb-April 2013. INA stands for Integrated Newspaper Audience and is the 7-day combined net reach of all newspaper products combined, including (in the case of The Omaha World-Herald) the 5-day net reach of the daily World-Herald, the reach of last Sunday’s World-Herald and the 7-day net reach of Omaha.com. There are 819,924 adults 18 and older in the Omaha Designated Market Area. 1 3 1 4 D o ug l as St. Su ite 600 | Oma ha , NE 6810 2 | ( 4 0 2 ) 4 4 4 - 1 4 2 1 | w w w. o m aha. co m
  7. 7. newspaper y online y events y magazines y in the community Omaha World-Herald Market Summaries Primary Market Area Bennington Douglas County Valley Waterloo Elkhorn World-Herald Integrated Newspaper Audience* Omaha LaVista Papillion Sarpy County Core Based Statistical Area Woodbine Harrison County Herman Washington County Blair Arlington Washington Bellevue Springfield 368,926 72.7% Saunders County Yutan Mead Valparaiso HOUSEHOLD INCOME $21,367,313,920 Omaha's richest two counties account for over one-third of the buying income of the entire regional market of Nebraska and western Iowa. RETAIL SALES $3,493,553,000 Omaha Ralston Springfield Ceresco Ashland Harrison Colfax Butler Shelby Dodge Washington Saunders 7 Pottawattamie Douglas Sarpy Nebraska Mills Cass Fremont Otoe Treynor 443,500 67.6% Glenwood Plattsmouth Louisville South Bend Murray Malvern Mills County Nehawka Union ADULTS 656,314 Market Summary HOUSEHOLD INCOME $26,303,914,336 The Omaha CBSA represents nearly one-half of the 68-county market's population, effective buying income and total retail sales. RETAIL SALES $6,413,725,000 Designated Market Area Crawford Iowa Burt Pottawattamie County Council Bluffs World-Herald Integrated Newspaper Audience* Bellevue Sarpy County Cass County Retail Trading Zone Cuming Oakland Carter Lake, IA Elmwood ADULTS 512,662 Crescent Bennington La Vista Gretna Papillion Nebraska Market Summary Avoca Minden Ft.Calhoun Elkhorn Valley Waterloo Wahoo Iowa Missouri Valley Kennard Douglas County Prague Gretna Logan Montgomery Page World-Herald Integrated Newspaper Audience* 492,514 65.2% Nebraska Platte Cuming Colfax Dodge Burt 21 Washington Saunders Shelby Harrison Pottawattamie Iowa Cass Douglas Omaha Sarpy Cass Mills Montgomery Fremont Page Otoe Johnson Nemaha World-Herald Integrated Newspaper Audience* 507,488 61.9% Atchison Nemaha Richardson Missouri ADULTS 819,924 ADULTS 755,578 Market Summary Omaha's RTZ represents over one-half of the 68-county total newspaper market's households, effective buying income and retail sales. HOUSEHOLD INCOME $28,849,674,176 RETAIL SALES $10,988,263,000 Market Summary The Omaha DMA is over one-half the regional market. Sources: Scarborough Omaha Custom Study (Feb-April) 2013; 2013 Census Bureau and 2013 Bureau of Labor Statistics Consumer Expenditure Survey compiled by EASI and AdMall.com *Integrated Newspaper Audience is the 7-day net reach of all World-Herald products combined, including the 5-day net reach of the daily World-Herald, plus the reach of last Sunday's World-Herald, plus the 7-day net reach of Omaha.com. 1 3 1 4 D o ug l as St. Su ite 600 | Oma ha , NE 6810 2 | ( 4 0 2 ) 4 4 4 - 1 4 2 1 | w w w. o m aha. co m HOUSEHOLD INCOME $31,298,362,456 RETAIL SALES $14,538,287,000
  8. 8. newspaper y online y events y magazines y in the community Display Advertising Digital Advertising Solutions Make a good impression... Promote your business on Omaha.com! With Omaha.com display advertising you can put your business in front of millions of viewers daily! What is it Visitors Affordable Promote your business, services and products on Omaha.com using digital display banner ads. With online display advertising you can promote your business on a credible, engaging, local website with relevant content and accurate information. Omaha.com is in high demand by the greater Omaha and surrounding areas! Omaha.com currently receives Digital display advertising on Omaha.com is affordable, effective and can be customized to meet both your promotional and budgetary needs. Choose from many types of products, digital ad sizes and media genres. • 18 million monthly page views • 1.2 million monthly unique visitors • isitors age from 18 to 75 plus V • 51% of these visitors are either college graduates or have some college education • 55% of these visitors have a household income of over $60k per year read more Advertising on Omaha.com will allow your business to reach a diversified, educated group of influential buyers and decision makers every day. 1 3 1 4 D o ug l as St. Su ite 600 | Oma ha , NE 6810 2 | ( 4 0 2 ) 4 4 4 - 1 4 2 1 | w w w. o m aha. co m
  9. 9. newspaper y online y events y magazines y in the community Make a good impression... Promote your business on Omaha.com! Omaha.com has a variety of ad sizes and types that can be utilized to promote your message effectively. Not only are we able to accommodate traditional digital display banner ads but sliding billboards, expandable ads and embedded video ads as well. 728 x 90 pixels, 72 dpi 300 x 250 pixels, 72 dpi Sliding Billboard Example 1 3 1 4 D o ug l as St. Su ite 600 | Oma ha , NE 6810 2 | ( 4 0 2 ) 4 4 4 - 1 4 2 1 | w w w. o m aha. co m
  10. 10. newspaper y online y events y magazines y in the community Run-of-site Rates less than 50,000 impressions 50,000 - 99,999 impressions 100,000 - 249,999 impressions 250,000 - 499,999 impressions 500,000 - 999,999 impressions 1 million + impressions Open $7.00 $6.75 $6.50 $6.25 $6.00 $5.75 $2,500 - $7,499 $6.50 $6.25 $6.00 $5.75 $5.50 $5.25 $7,500 - $29,999 $6.25 $6.00 $5.75 $5.50 $5.25 $5.00 $30,000 - $49,999 $6.00 $5.75 $5.50 $5.25 $5.00 $4.75 $50,000 - $99,999 $5.75 $5.50 $5.25 $5.00 $4.75 $4.50 $100,000 - $199,999 $5.50 $5.25 $5.00 $4.75 $4.50 $4.25 DVC Level *Impression levels are within 30 days and have the same creative. Custom Add-ons Above the Fold add $5.00 / CPM Special Ad (Sliding Billboard, Flash, Rich Media) add $4.50 / CPM Multiple Frames (More than 1 frame, up to 4 frames) add $1.00 / CPM Home, News, Sports (Prep Zone, Big Red Today, Blue Jays Today, etc.) add $2.00 / CPM Money, Opinion, Living, Autos, Real Estate, Outdoors add $3.00 / CPM Livewell, Momaha, Entertainment, Obits, Photo Gallery, other add $4.00 / CPM Specific time of day or week add $3.00 / CPM Volume Limiter (maximum or minimum number of delivered impressions each day) add $2.00 / CPM Frequency Cap (number of times a unique reader sees an ad in one day) add $4.00 / CPM Ad exceeds accepted file size 40kb (up to 100kb) add $4.00 / CPM Condensed Campaign (less than 14 consecutive days) add $3.00 / CPM Persistent Ads See Manager * Please Note All digital ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. 3rd party tags must be tested at least 7 days prior to digital campaign start date. Please note that large digital ads can cause slower page loading. Listed rates are subject to increase based on file size of digital display ad. Digital Sliding Billboard ads can NOT automatically expand or open prior to a user initiated click or scroll-over. Some exclusions apply. 1 3 1 4 D o ug l as St. Su ite 600 | Oma ha , NE 6810 2 | ( 4 0 2 ) 4 4 4 - 1 4 2 1 | w w w. o m aha. co m
  11. 11. newspaper y online y events y magazines y in the community Nav-Bar Digital Advertising Solutions Put your logo on Omaha.com You can be a part of our navigation bar! What is it The navigation bar is located at the top of most of the pages of Omaha.com and helps consumers browse through the website with ease. Your logo can be included in this navigation bar for a week or a month and can link directly to your company website, promotional landing page or a social media page. Promote your business on a credible, engaging, local website with relevant content and accurate information. Omaha.com is in high demand by the greater Omaha and surrounding areas! Visitors Affordable Omaha.com currently receives Putting your logo in the navigation bar on Omaha.com is affordable and effective. • 18 million monthly page views • 1.2 million monthly unique visitors • isitors age from 18 to 75 plus V • 51% of these visitors are either college graduates or have some college education • 55% of these visitors have a household income of over $60k per year Advertising on Omaha.com will allow your business to reach a diversified, educated group of influential buyers and decision makers every day. $3,500 per week $13,000 per month * Please Note Monthly purchases will take priority over weekly purchases. Dates are based on availability. Price/CPM is based on pages of Omaha.com that have navigation bar space available. Exact dimensions of navigation bar space are 150 x 35 - 72dpi. File size of ad should not exceed 15kb or 2 frames. Navigation Bar ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. Some exclusions apply. 1 3 1 4 D o ug l as St. Su ite 600 | Oma ha , NE 6810 2 | ( 4 0 2 ) 4 4 4 - 1 4 2 1 | w w w. o m aha. co m
  12. 12. newspaper y online y events y magazines y in the community Mobile Tablet Advertising Make a better impression… Promote your business on Omaha.com’s mobile site! “People are increasingly accessing online service through smartphones and tablets, thanks to the popularity of the iPhone, the iPad, and Android devices, and advertisers are following them there.” *Hof, Robert. “Mobile Ad Spending Doubles in 2012’s First Half.” Web log post. Forbes. N.p., 11 Oct. 2012. Web. What is it? Why Mobile? Mobile advertising is a style of marketing by means of mobile devices (i.e. I-Phone, Tablet, Android, Blackberry etc.) Omaha.com has a site that is compatible and easy to use via these mobile devices that can display a variety of digital advertising banner ads. These digital banner ads have high visibility and have an exclusive presence. Our mobile ads enable consumers to view exclusive banner ads for your business each day. These ads have high call-toaction messages and entice consumers to click, call or text our advertisers immediately! Mobile advertising tends to have a higher conversion rate versus traditional desktop digital advertising due to its immediacy and call to action intent. Mobile WAP / App Ad positions – What’s available? Mobile Front Banner Keep your brand constant with these ads. 640x100 ad displays at the bottom of a story. Rotates every 20-30 seconds. RSS In-Line Text RSS In-Line Text ad uses a 72x72 square image and 3 lines of text, integrated within the article feeds. Text ads integrated in the content are effective like no other. Located as the 4th story within the article sets. Ad displays inside the story list. Rotates when the RSS feed is updated every 5 minutes. $15 CPM – Mobile 640x100 or RSS Inline Text 72x72 and 120 Characters every 4th story $20 CPM – Targeted Mobile 640x100 or RSS Inline Text 72x72 and 120 Characters every 4th story 1 3 1 4 D o ug l as St. Su ite 600 | Oma ha , NE 6810 2 | ( 4 0 2 ) 4 4 4 - 1 4 2 1 | w w w. o m aha. co m
  13. 13. newspaper y online y events y magazines y in the community Tablet App Ad positions – What’s available? Leader-board 728x90 Leader-board appears as footer on tablet article pages. Take over at the story level with ads that have users wanting to learn more. Ad displays at the bottom of a story. Rotates every 20-30 seconds. Front Medium Rectangle This 300x250 appears on the homepage of the app in a block similar to the section links. Digital ads never looked better with spots that cover the main front section. Ad displays on the front page of tablet device. Rotates every 20-30 seconds. Medium Rectangle Similar to the front-page ad, this 300x250 unit is booked separately and has a separate inventory availability line-item. Digital ads never looked better with spots that cover the sub-sections. Ad displays in the sub-categories. Rotates every 20-30 seconds. $15 CPM – Tablet 300x250 or Tablet 728x90 $20 CPM – Targeted 300x250 or Targeted 728x90 1 3 1 4 D o ug l as St. Su ite 600 | Oma ha , NE 6810 2 | ( 4 0 2 ) 4 4 4 - 1 4 2 1 | w w w. o m aha. co m
  14. 14. newspaper y online y events y magazines y in the community Email Blasts Digital Advertising Solutions Effective, Exclusive Easy Omaha.com email marketing works! Experts and small businesses agree “54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their websites and storefronts.” -DMA Interactive Affordable Effective Fast Email marketing is 20 times more effective than direct mail.* We can design a campaign to fit almost every budget! Reach up to 100,000-plus loyal subscribers who have optedin. They WANT to receive your information! Email marketing is one of the most effective advertising options for delivering results with a strong ROI. Build stronger relationships with your customer base and enhance your brand awareness with email marketing! We can deliver your information to our affluent, educated audience within days of your request, reaching them when it’s most important! Your message is the only one delivered! No competition from other advertisers! *Businessknowhow.com, 2010 To put Omaha.com Email Marketing to work for you, contact your local OWH Media consultant today! 1 3 1 4 D o ug l as St. Su ite 600 | Oma ha , NE 6810 2 | ( 4 0 2 ) 4 4 4 - 1 4 2 1 | w w w. o m aha. co m
  15. 15. newspaper y online y events y magazines y in the community Email Blast Email Blast Rates Schedule your promotion today! Up to $7,499/yr $2,250 $2,100 $1,900 $1,750 $7,500 - $29,999/yr $2,150 $1,950 $1,750 $1,600 $30,000 - $49,999/yr $2,000 $1,800 $1,600 $1,450 $50,000 - $99,999/yr $1,800 $1,600 $1,450 $1,300 $100,000 - $199,999/yr $1,700 $1,450 $1,300 $1,150 Current email list count: Including General Metro, Statewide Outside of NE IA 102,354 as of 1/10/14 * Please Note Additional discounts are only applicable to listed rates shown above. Discounts are valid for incremental new and active product contracts. Email Blasts are subject to availability. 7 day cancellation notice is required by advertiser or a 20% calendar reservation fee will be applied. Email Blasts are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. Listed rates are subject to increase based on file size of Email Blast. Some exclusions apply. 1 3 1 4 D o ug l as St. Su ite 600 | Oma ha , NE 6810 2 | ( 4 0 2 ) 4 4 4 - 1 4 2 1 | w w w. o m aha. co m
  16. 16. newspaper y online y events y magazines y in the community Pre-Roll Advertising Digital Advertising Solutions Gain even more attention... with pre-roll video advertising on Omaha.com! With Omaha.com pre-roll video advertising you can put your business in front of millions of viewers daily! What is it Hold the attention of your audience with high impact pre-roll video advertising! Promote your business, services and products on Omaha. com with commercials that play prior to locally generated videos! Put your business on a credible, engaging, local website with 24/7 streaming news and information. Any video commercial can be directly converted into an online advertising promotion. Gain the attention of viewers with of video pre-roll advertising on a website with relevant news content and accurate information. Omaha.com is in high demand by the greater Omaha and surrounding areas! R.M.M. - Rich Media Monetization RMM - Rich Media Monetization U.I. - User Initiated U.I. - User Initiated * Please Note Digital video Pre-Roll advertising is subject to availability. Price/CPM refers to cost per thousand of deliverable impressions. CPM may vary due to available inventory and average CPM of aggregated network ads. Promotional video Pre-Roll ads should not exceed 30 seconds. U.I (user initiated) refers to viewers who initiate the start of a video player. RMM (rich media monetization) is defined as video pre-rolls that automatically start as soon as a web page has loaded. File size should not exceed 3 MB. Preferred file types - .flv, .mov, .wmv. Preferred bitrate - 600 kbps. Preferred resolution 640x480. Video production not included. Client must provide video. Digital video Pre-Roll ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. Some exclusions apply. $25 CPM 1 3 1 4 D o ug l as St. Su ite 600 | Oma ha , NE 6810 2 | ( 4 0 2 ) 4 4 4 - 1 4 2 1 | w w w. o m aha. co m $18 CPM
  17. 17. newspaper y online y events y magazines y in the community Photo Gallery Advertising Digital Advertising Solutions What is it The Omaha World-Herald produces hundreds of photos each month and posts them into digital photo galleries on Omaha.com. These photo galleries are extremely engaging and give consumers the opportunity to browse or purchase professionally taken photos from local area events. At the top of each photo gallery there is a digital ad position that you can use to promote your business, services and products. With online display advertising you can promote your business on a credible, engaging, local website with relevant content and accurate information. Omaha.com is in high demand by the greater Omaha and surrounding areas! * Please Note The Omaha World-Herald gallery 728x90 digital ad position is subject to availability. Price/CPM refers to cost per thousand of deliverable impressions. File size should not exceed 40 KB. All digital ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. Some exclusions apply. 1 3 1 4 D o ug l as St. Su ite 600 | Oma ha , NE 6810 2 | ( 4 0 2 ) 4 4 4 - 1 4 2 1 | w w w. o m aha. co m Promote your business in the photo galleries of Omaha.com!
  18. 18. newspaper y online y events y magazines y in the community Daily Headline E-Newsletters Breaking News Digital Advertising Solutions Headlines Breaking News Promote your business to engaged readers! Daily Headline E-Newsletter subscribers who are engaged with the Omaha World-Herald’s news content are more likely to interact with an advertising message. Advertisers that are associated with news content are considered “more trusted” by readers. Omaha.com readers are educated, high income consumers. Subscribers interested in “Breaking News” are “news hounds” and are very likely to read the content either in their preview pane or by clicking on a story. What is it Benefits Each day the Omaha WorldHerald sends out a Daily Headline of up-to-date, relevant articles to over 90,000 opted-in subscribers. This Daily Headline contains two digital banner ad positions that advertisers can utilize to promote their brand, products and services each day! The Omaha World-Herald also pushes out a minimum of 4-5 Breaking News email alerts to over 100,000 opted-in subscribers each week. These email alerts also contains two prominent digital banner ad positions that advertisers can use for their promotional advantage as well. Daily Headlines: • Daily pushes • Over 100,000 opt-in subscribers • $250 per day / $5,000 per month Daily Headlines Example Breaking News: • Minimum of 4 - 5 pushes per week • Over 100,000 opt-in subscribers • $1,000 per week / $3,750 per month * Please Note Monthly purchases take precedent over weekly purchases. Breaking News Example 1 3 1 4 D o ug l as St. Su ite 600 | Oma ha , NE 6810 2 | ( 4 0 2 ) 4 4 4 - 1 4 2 1 | w w w. o m aha. co m
  19. 19. newspaper y online y events y magazines y in the community Momaha Digital Advertising Solutions Momaha.com Where Omaha moms connect... Promote your business with this exclusive offer from the Omaha World-Herald. Be a part of the go-to webpage and e-newsletter where local area mothers read about content affecting their community. Momaha touches on subjects that are of vital importance and make an impact on mothers in Omaha. Momaha.com Website WHERE OMAHA MOMS CONNECT What is momaha? Momaha (mom-aha) is the Omaha World-Herald’s online community for moms. Our goal is to help moms learn, laugh and connect. Read new blogs daily from our Mom Team and chat with others via our forums. Every Thursday morning Momaha sends out an E-Newsletter to over 20,000 Momaha subscribers! These opt-in consumers enjoy reading hyper local content that affects the lifestyles of moms and their families. Momaha E-Newsletter: $200 per week 4 or more consecutive weeks: $162.50 per week Please contact your local OWH Media Account Executive for advertising rates on Momaha.com 1 3 1 4 D o ug l as St. Su ite 600 | Oma ha , NE 6810 2 | ( 4 0 2 ) 4 4 4 - 1 4 2 1 | w w w. o m aha. co m Momaha.com E-Newsletter
  20. 20. newspaper y online y events y magazines y in the community Reputation Reporting Digital Advertising Solutions Protect your reputation... Monitor what consumers are saying about your business Your reputation is what you say about yourself and what others say about you. Managing your reputation is nothing new. Every business has been doing it for as long as businesses have existed. What's new is how the Internet and social applications have changed the way reputation spreads. What is it? Our reputation reporting solution will monitor your online reputation by finding any mentions of your business on the web. You are sent alerts with links to the comment that is found allowing you to read all the details and respond accordingly. Submitting and featuring your business profile on OWH Yellowpages is a great advertising compliment to Reputation Reporting. OWH Yellowpages is Omaha.com’s online business directory which reaches an engaged, educated and affluent demographic. Reaching the right kind of engaged readers and customers saves you money and increases your return on investment. $50/ mo. Rep Reporting | $69/mo. OWH Yellowpages | $100/ mo. for both (12X Annual Contract) 1 3 1 4 D o ug l as St. Su ite 600 | Oma ha , NE 6810 2 | ( 4 0 2 ) 4 4 4 - 1 4 2 1 | w w w. o m aha. co m
  21. 21. Reputation Reporting OWH Yellowpages Why is this important? It is important to understand that insuring that your business information is accurate and visible across multiple digital platforms and directories helps improve your SEO. Other benefits of reporting include: • nderstanding what potential clients are saying U about you • omparing your business to your competitors C • onfirming that you are listed online properly and C consistently • ssessing, controlling and monitoring your A information online 1 3 1 4 D o ug l as St. Su ite 600 | Oma ha , NE 6810 2 | ( 4 0 2 ) 4 4 4 - 1 4 2 1 | w w w. o m aha. co m
  22. 22. newspaper y online y events y magazines y in the community livewell nebraska Branching out to better health livewellnebraska.com branching out to better health Nebraska’s only comprehensive online source for wellness news and information. Livewell Nebraska is your destination for all things “health” in Nebraska! n about livewell » Read local news and feature stories on a range of topics, from the latest flu bug striking schools to the newest spinning class hitting gyms. Livewell Website » Use the interactive symptom checker, medical encyclopedia, health-risk assessments and other tools to evaluate and improve your health. » Read local bloggers, writing about heart health, childhood obesity, disease prevention and nutrition. Or check in with a young stroke survivor and a college student living with diabetes and blindness. Livewell E-newsletter » Chat with other Nebraskans in our forums about medical conditions, health insurance, exercise and nutrition. » ver 6,000 opt-in subscribers O 1 3 1 4 D o ug l as St. Su ite 600 | Oma ha , NE 6810 2 | ( 4 0 2 ) 4 4 4 - 1 4 2 1 | w w w. o m aha. co m n advertise » With Livewell Nebraska you can place your business in front of thousands of local consumers ever day. Livewell Nebraska reaches health conscious, affluent and intelligent consumers via online and mobile devices.
  23. 23. Reputation Reporting OWH Yellowpages What is Daily Deal Omaha? Daily Deal Omaha is a deal-of-the-day program that guarantees customers with absolutely no upfront cost, unmatched local media exposure, immediate results and viral buzz about your business right now! How We Do It With the combined power of The Omaha World-Herald and Omaha.com, we reach the audience that you want and that your business needs! It’s simple, you offer a great deal of 50% or more off regular prices and we get the word out utilizing a comprehensive $9k value digital and print component package with no upfront cost to you! This media blitz of your Daily Deal will create tremendous awareness of your business. This promotional value includes: • Print: An ad promoting Daily Deal Omaha will appear in the Living section of the Omaha World-Herald which reaches 309,900 readers daily and 443,900 on Sundays. • Online: Ads promoting Daily Deal Omaha appear on Omaha.com, reaching over 250,000 viewers daily. DailyDealOmaha.com is a well established brand in the greater Omaha area. • Email: An email is sent out to our Daily Deal Omaha subscribers each day promoting the current days deals. • ocial Media: We at the Omaha World-Herald S promote our Daily Deals on our Facebook® Twitter® pages. • Viral: We give our consumers deal bucks for referrals and promoting our deals via their personal email and social media pages. 1314 Douglas St. Suite 600 | Omaha, NE 68102 | (402) 444-1526 | dailydealsales@owh.com | www.DailyDealOmaha.com
  24. 24. Reputation Reporting OWH Yellowpages How Does Daily Deal Omaha Work? When a consumer notices your Daily Deal being promoted they simply log into their Daily Deal Omaha account at dailydealomaha.com. Once logged in, consumers click on your deal, enter their credit card information and receive a discounted coupon voucher only valid for use at your establishment or for you services. What’s Next? You will be given access to our merchant data dashboard prior to your deal starting so that you can verify and account for each voucher that will be purchased through Daily Deal Omaha. Your Daily Deal will only be available for purchase on dailydealomaha.com for a limited time only. Once your deal is over, consumers can no longer purchase coupon vouchers for your business. The Breakdown...50% or $100%? After your deal has completed you can either utilize the net proceeds generated from the sales of your deal for digital and print advertising credits with the Omaha World-Herald or you can be reimbursed 50% of the net revenue. (Some processing fees applied). Example: Restaurant deal offer: “Pay $10 receive $20 worth of food beverages!” • Gross Proceeds from 1,000 deals sold $10,000 100% • Administrative cost processing fees -$700 -7% • Merchants share of the net proceeds 50% $4,650 • erchant takes share of net proceeds M in advertising credit 100% $9,300 Let’s create your Daily Deal! 1314 Douglas St. Suite 600 | Omaha, NE 68102 | (402) 444-1526 | dailydealsales@owh.com | www.DailyDealOmaha.com
  25. 25. Reputation Reporting OWH Yellowpages So What’s Next? Once you’ve decided on the deal that you want to offer, the Omaha World-Herald will begin the process of creating your deal so that you can preview and approve the way your deal will look on dailydealomaha.com. You will also receive a link that will prompt you to create a login username and password for access to our merchant data dashboard where you can check your deal status and verify consumer purchases. After Your Deal Has Ended... After your deal has come to a close you will be able to utilize your advertising credits accrued from your deal over a course of 90 days or be reimbursed for your share of the net proceeds over a course of 60 days. Please setup a follow up meeting with an Omaha World-Herald Media Executive to discuss your options and obtain a better understanding of the promotional value that the Omaha World-Herald can offer your business. Your New Customers! Immediately after your deal has ended you should see a wave of new faces and phone calls to your establishment. Please remember to be courteous to your new customers because they can potentially turn into loyal, life-time followers of you and your business. With the Daily Deal Omaha program it’s important to keep in mind that it’s our job to bring customers to your business and it’s your job to keep them there! What We Suggest... We truly do appreciate your business.... Don’t forget to post tweet on your business’ social media outlets. Keep your business top of mind by commenting and submitting your insight on related industry blogs and forums. Be honest, genuine and most importantly informative. Please feel free to reach out to your local OWH Media Executive for more information or help with your promotional efforts! 1314 Douglas St. Suite 600 | Omaha, NE 68102 | (402) 444-1526 | dailydealsales@owh.com | www.DailyDealOmaha.com
  26. 26. newspaper y online y events y magazines y in the community Omaha World-Herald Digital Display Advertising Sizes Product Description Wide Rectangle Ad • 160x150 pixel image size • Max. 4 frames, 20k file size • Links to Micropage (included) or Website 3:1 Rectangle • 300x100 pixel image size • Max. 4 frames, 40k file size • Links to Micropage (included) or Website Half Page Skyscraper • 300x600 pixel image size • Max. 4 frames, 40k file size • Links to Micropage (included) or Website Medium Rectangle • 300x250 pixel image size • Max. 4 frames, 40k file size • Links to Micropage (included) or Website Top-Only Leaderboard • 728x90 pixel image size • Top Position • Max. 4 frames, 40k file size • Links to Micropage (included) or Website Top/Bottom Rotating Leaderboard • 728x90 pixel image size • Max. 4 frames, 40k file size • Links to Micropage (included) or Website Skyscraper • 160x600 pixel image size • Max. 4 frames, 40k file size • Links to Micropage (included) or Website Sliding Billboard • 1000x30 pixel image size expands to 1000x300 or 1024x30 expands to 1024x300. • No animation • Max. 4 frames, 40k file size • Links to Micropage (included) or Website Navigation Bar • 150x35 pxi - 72dpi • File size of ad should not exceed 15kb Nav-Bar Digital ad Email Blast • 600 pixels in width • Height varies • 75k Rich Media • Animation Subject to approval • Additional costs may apply Email Blast Guidelines 1. Must work Properly in Internet Explorer 5.5+ 2. Must Include Subject Line 3. Avoid using dark backgrounds 4. do not use cascading style sheets (CSS) and background images as they will cause the layout to appear incorrectly 5. No limit on height, however too much scrolling can be distracting 6. Important information in the message must be displayed in text • 640x100 pixel image size • 72x72 (ad copy needs to be 288x288 for best quality - still displays as 72x72) pixel image size • JPEGs GIFs are most ideal formats • Maximum of 40k file size • Links to Micropage (included) or Website Mobile Ad Sizes 640x100 Display 72x72 RSS In-Line Text Ad • 300x250 or 728x90 pixel image size • Max. 4 frames, 40k file size • Links to Micropage (included) or Website Tablet Ad Sizes 300x250 or 728x90 Video Pre-Roll Advertising • Promotional video Pre-Roll ads should not exceed 30 seconds • File size should not exceed 3 MB • Preferred file types - .flv, .mov, .wmv. Preferred bitrate - 600 kbps • Preferred resolution 640x480 * Please Note All digital ads are subject for review and approval based on size of media and must adhere to the Omaha World-Herald digital advertising guidelines. All 3rd party tags must be tested at least 7 days prior to digital campaign start date. Please note that large digital ads can cause slower page loading. 1 3 1 4 D o ug l as St. Su ite 600 | Oma ha , NE 6810 2 | ( 4 0 2 ) 4 4 4 - 1 4 2 1 | w w w. o m aha. co m
  27. 27. newspaper y online y events y magazines y in the community Online-Digital Advertising Deadlines OMAHA.COM ONLINE AD DEADLINES Day Ad Is To Start Digital/Production Order Form In Proof To Advertiser Monday Wednesday 5pm Tuesday Thursday 5pm Friday 5pm Wednesday Corrections In Customer-Supplied Ads Thursday 5pm Friday 9am Thursday Noon Friday 5pm Monday 9am Friday Noon Monday 5pm Tuesday 9am Monday Noon Thursday Monday 5pm Tuesday 5pm Wednesday 9am Tuesday Noon Friday Tuesday 5pm Wednesday 5pm Thursday 9am Wednesday Noon Saturday Wednesday 5pm Thursday 5pm Friday 9am Thursday Noon Sunday Wednesday 5pm Thursday 5pm Friday 9am Thursday Noon Actual creative for all scheduled rich media ads must be received 5 business days prior to launch. Materials received after deadline will follow corresponding deadlines. OMAHA.COM MOBILE DEADLINES Day Ad Is To Start Digital/Production Order Form In Proof To Advertiser Corrections In Customer-Supplied Ads / No Proof Monday Tuesday 5pm Wednesday 5pm Thursday Noon Thursday Noon Tuesday Wednesday 5pm Thursday 5pm Friday Noon Friday Noon Thursday 5pm Friday 5pm Monday Noon Monday Noon Wednesday Thursday Friday 5pm Monday 5pm Tuesday Noon Tuesday Noon Friday Monday 5pm Tuesday 5pm Wednesday Noon Wednesday Noon Saturday Tuesday 5pm Wednesday 5pm Thursday Noon Thursday Noon Sunday Tuesday 5pm Wednesday 5pm Thursday Noon Thursday Noon OMAHA.COM EMAIL DEADLINES Day Email Is To Be Sent Digital/Production Order Form In Proof To Advertiser Corrections In Customer-Supplied Ads / No Proof Monday Wednesday 5pm Thursday 5pm Friday 9am Thursday Noon Tuesday Thursday 5pm Friday 5pm Monday 9am Friday Noon Friday 5pm Monday 5pm Tuesday 9am Monday Noon Monday 5pm Tuesday 5pm Wednesday 9am Tuesday Noon Wednesday Thursday Friday Tuesday 5pm Wednesday 5pm Thursday 9am Wednesday Noon Saturday Wednesday 5pm Thursday 5pm Friday 9am Thursday Noon Sunday Wednesday 5pm Friday 5pm Friday 9am Thursday Noon • Must allow 24 hours after final approval from advertiser for booking of digital ad into Zedo® • Any late ads will need to be approved either by an Ad Director or an Ad Ops Manager 1 3 1 4 D o ug l as St. Su ite 600 | Oma ha , NE 6810 2 | ( 4 0 2 ) 4 4 4 - 1 4 2 1 | w w w. o m aha. co m

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