List Building Success
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LIST BUILDING SUCCESS
Your list is often said to be your golden goose which will lay many eggs. However many
people abuse their list, they flog the list to death. The first email they send to people who
sign up for their e-course is a sales pitch.
Man you've got it all wrong!
I also say to people who are building lists - think of your list like a man or women you want to
befriend and make love to!
You don't go up to them and say let's have sex (although a fellow did say that to my wife the
other night!) - you know the answer you'll get (and the answer she gave him I hope!!)
However if bulid a relationship with the person first, assuming they are single, and get to
know them, once trust is built up love making will happen.
So where's the analogy going?
If you hit your list with sales pitches from Day 1 what's going to happen? They'll think you
are a sleeze! So what do you do?
You build trust, you build a relationship and then you seduce them!
Ok here's an example. A person signs up for an e-course about web marketing. I send them
about 4 emails telling them how it can be done and the ways it should be done. Then on the
5th email I might suggest a resource that I have used which is really useful and handy. Note
I don't \"sell\" it to them, I simply suggest it's a good resource they might like to check out - of
course the link to the product is my affiliate link so I will get a comission if and when they
buy.
Give your subscribers quality information - this is so important, as this builds trust. Then
when you need to do a promotion for a new product that is being launched, those on your
list will trust you and more than likely buy from you.
To your success
Richard
Rich Butler specialises in creating websites for practitioners in the
complimentary and alternative health areas. As a certified life and business coach
and Practitioner of Reiki, Rich knows what you need. Rich provides full training to show
you how easy it is to put up, modify and market your website
Contact him at Richard@ebits.ie
www.ebits.ie
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(C) Richard Butler www.richardbutlerthesuccesscoach.com