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LLiiffee CCooaacchhiinngg VVaarriiaattiioonnss 
By Richard Battista
LLiiffee CCooaacchhiinngg VVaarriiaattiioonnss 
There are many variations in 
life coaches, from the training 
they have received, to the 
experiences that fuel their 
practices and the fees they 
charge for their services. 
According to an article 
recently completed by the 
Fort Myers Florida Weekly, 
Bob Riley is one such 
variation.
LLiiffee CCooaacchhiinngg VVaarriiaattiioonnss 
He has added the labels of PhD and MBWA to the end 
of his name, although he acknowledges that he has no 
formal degrees or training; the letters, instead, represent 
his experiences, as a “paper-hanging degree,” and that 
he earned a “masters’ by walking around.” These titles 
are meant to represent his various work experiences 
over the course of his years, where he has worked as an 
aircraft electrician in the Navy, as an operator for the 
suicide and crisis hotline and a brief time spent running 
a child care center.
LLiiffee CCooaacchhiinngg VVaarriiaattiioonnss 
With these experiences, Riley 
is able to help his clients on a 
path to self-help, moving 
forward through talking, not 
through use of medications. 
Through meager talking, 
Riley, and other life coaches 
are able to help their clients 
find a much-needed boost in 
self-esteem and self-confidence.
LLiiffee CCooaacchhiinngg VVaarriiaattiioonnss 
However, not all life coaches 
thrive solely on their decades of 
work experience in other fields. 
Some life coaches hold 
certifications, degrees and 
trainings, particularly in fields 
related to domestic abuse, 
finance and addiction. This is 
the case for Rebekah J. Fero, a 
financial life coach and certified 
financial planner based in Port 
Charlotte.
LLiiffee CCooaacchhiinngg VVaarriiaattiioonnss 
She holds strictly to holding her clients accountable for their 
own goals. Fero also says that her methods of carrying out 
regular meetings with her clients is common for coaches; 
she places calls, which allow for her clients to remain in a 
comfortable setting while facing the proposition of change. 
For Fero, to accurately coach someone, the life coach must 
immerse themselves in their client’s life—a deep 
understanding of their insecurities is needed to fix the faulty 
thought patterns evident in the minds of the client.
LLiiffee CCooaacchhiinngg VVaarriiaattiioonnss 
Another fluctuation between life 
coaches is salary and fees 
charged for services. According 
to statistics provided by the 
International Coach Federation, 
the average salary of life coaches 
worldwide is fifty thousand four 
hundred dollars. However, the 
mean salary is closer to thirty 
thousand dollars, indicating a 
wide variety in fees offered for 
services.

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Richard Battista| Life Coach Variations

  • 2. LLiiffee CCooaacchhiinngg VVaarriiaattiioonnss There are many variations in life coaches, from the training they have received, to the experiences that fuel their practices and the fees they charge for their services. According to an article recently completed by the Fort Myers Florida Weekly, Bob Riley is one such variation.
  • 3. LLiiffee CCooaacchhiinngg VVaarriiaattiioonnss He has added the labels of PhD and MBWA to the end of his name, although he acknowledges that he has no formal degrees or training; the letters, instead, represent his experiences, as a “paper-hanging degree,” and that he earned a “masters’ by walking around.” These titles are meant to represent his various work experiences over the course of his years, where he has worked as an aircraft electrician in the Navy, as an operator for the suicide and crisis hotline and a brief time spent running a child care center.
  • 4. LLiiffee CCooaacchhiinngg VVaarriiaattiioonnss With these experiences, Riley is able to help his clients on a path to self-help, moving forward through talking, not through use of medications. Through meager talking, Riley, and other life coaches are able to help their clients find a much-needed boost in self-esteem and self-confidence.
  • 5. LLiiffee CCooaacchhiinngg VVaarriiaattiioonnss However, not all life coaches thrive solely on their decades of work experience in other fields. Some life coaches hold certifications, degrees and trainings, particularly in fields related to domestic abuse, finance and addiction. This is the case for Rebekah J. Fero, a financial life coach and certified financial planner based in Port Charlotte.
  • 6. LLiiffee CCooaacchhiinngg VVaarriiaattiioonnss She holds strictly to holding her clients accountable for their own goals. Fero also says that her methods of carrying out regular meetings with her clients is common for coaches; she places calls, which allow for her clients to remain in a comfortable setting while facing the proposition of change. For Fero, to accurately coach someone, the life coach must immerse themselves in their client’s life—a deep understanding of their insecurities is needed to fix the faulty thought patterns evident in the minds of the client.
  • 7. LLiiffee CCooaacchhiinngg VVaarriiaattiioonnss Another fluctuation between life coaches is salary and fees charged for services. According to statistics provided by the International Coach Federation, the average salary of life coaches worldwide is fifty thousand four hundred dollars. However, the mean salary is closer to thirty thousand dollars, indicating a wide variety in fees offered for services.