Green Room is the UK’s fastestgrowing strategic retail designand delivery practise.We’re only 10 years old, but witha team of over 40 experienced,progressive and ambitious individuals.Our USP is our creativity combined withdelivery and commerciality. We call it:Creative Minds. Delivery Excellence.Commercial Results.
What Makes Us DifferentCreative MindsWe have a team of twenty 3D, 2D, digital and developmentdesigners, with natural flair and an understanding of howbrands, products, staff, technology and customers interactin a seamless retail environment.Delivery ExcellenceOur clients tell us Green Room’s client services and projectmanagement team is second to none. we have hugeknowledge, energy and passion to go the extra mile, alongwith specialist production managers, trusted delivery partnersaround the world and freedom of supply.Commercial ResultsOur success is fundamentally based on driving our clients’revenues by delivering exceptional creativity and service.
Flagship StoreCovent Garden, London Green Room has delivered the first concept store for CASIO followingtheir appointment by HarrimanSteel,CASIO’s retained creative agency. Asproduction & delivery partner, GreenRoom was responsible for translating HarrimanSteel’s creative vision into physical reality.
Flagship StoreCarnaby Street, London Green Room was briefed by the Converse International retail team to design and deliver astandalone UK showcase retail spacein Carnaby Street, London, that takes inspiration from the Santa Monica and Broadway in NYC stores.
House of InnovationSelfridges, London Green Room worked in partnership with Nike marking the summer of sport with thecreation of the Nike House of Innovation atSelfridges - a stunning 300 sqm experientialretail space designed for today’s style savvy,digitally connected athlete combining state of the art physical and digital experiences.
Fuel Station, South London Nike’s brief to Green Room was to deliver London’s first digitally- enabled sporting club house with engagement zones for each of Nike’ssignature categories; running, football, training, basketball and the Nike iD customisation experience. A bold and dramatic structure located in one of London’s busiest parks, Fuel Station allows everyone to trial revolutionary new footwear and innovative Nike+ products.With the Olympics setting an unmovabledeadline, Green Room worked round theclock to deliver this project, coordinating with building contractors and digital programmers to deliver a unique design, high-quality finish, and hardware-rich experience.
Interactive Footwear Wall Nike Store, Westfield London We produced real stand-out interactive areas within Nike’s own store, incorporatingtouch-screen technology and automatic staff communication triggers so that the sales team could interact with consumers at a rapid response rate, with the right product in hand, providing an effective, consultative selling platform.
Nike at Harrods, London Green Room were appointed by Nike to design a premium new brand space from scratch, complete with aconcrete running track with illuminated track lanes. Such a prestigious storedemanded the highest level of quality and attention to detail and Green Room worked meticulously with Harrods and Nike at every stage to ensure this was delivered. Green Room worked on every stage of the project from creative concept, through design development,production and finally implementation. Green Room’s considered install schedule ensured minimal disruption to trade during a key sales period –keeping the brand and retailer happy!
Young Athletes Area, Harrods Nike appointed Green Room to deliver its first dedicated Young Athletes space in the UK. Taking design inspiration from the classroom and playground, Green Room worked in collaboration with Nike’s design team to create a fun and colourful 70smqspace which launched in July with the brand’s exclusive Olympic collection for kids.
Mercurial Vapor VIII PodiumThe main objective for the project was to achieve product superiority and elevate the product to a new ‘contemporary marketing style’ of product messaging within a point of sale unit. Instead of a flat ‘graphics driven’ showcase, a newtransparent LCD touchscreen allowed fordynamic, layered communications aboutproduct benefits, immediately in front ofand around the product as well as brand showcase and aspirations.
NSW at NikeTown, LondonThe most premium space in Niketown, Nike’s flagship Oxford Street store, Green Room worked in close collaboration with Nike’s designteam to deliver the NSW space. Using premium material finishes and iconic product display to showcasepremium product in a boutique, sports club heritage style environment.
Heathrow T5 Olympic Pop-up OMEGA’s Pop – Up at Heathrow Terminal 5 is designed to disrupt transumers, engage them with the brand and interface with its digital touch-points. We created a digital floor engagement mechanism whichencourages dwell time in a fun way. Thebespoke app presents OMEGA’s flagshipOlympic timepieces as well as its special edition interactive Lifetime magazine.
Flagship WindowDesign: Olympic Window Deconstructing the photography ofMark Cavendish, Green Room createda layered window,including a productpodium to hero the Radarlock glasses,emphasising the association betweenCavendish and one of Oakley’s leadingproduct ranges. One key window also featured an Olympic-themed displaywith additional frames being added to the display with every Olympic medal win.
DS Pop-Up Showcase,Westfield LondonAttracting a younger, female audience tothe DS range, through ground-breaking multichannel design and measurement in a relevant location. Green Room have challenged our brief, pushed our boundaries and engaged in the commercial reality this project seeks to deliver. The end result is way beyond our original vision. National Franchise Manager / Citroën
Earthkeeper Pod, Europe 2012 An experientialsustainability pod whichpromoted awareness ofnew recycled footwear rangesInitially launched in NYC, developed and implemented by Green Room for Timberland’s SS 2012 International Conference in Lisbon, Portugal with future European destinations for 2012.
Window Display, Westfield Stratford CityResults: A highly engaging and technical window display, driving traffic and perfectly communicating the quality of the product. The windows seemed to be attracting their fair share of attention from passing shoppers. The visual merchandising of the boots and water taps in the window are the store’s standout feature. John Ryan / Retail Week
Experience Centre An experiential brand area withMercedes world which exploits digitalmedia and projections to showcase the brand’s playful nature and to educateon product ranges and customisation opportunities.
Window Concept (Christmas), BrentfordAn International award-winning concept which injected festive fun into the large scale window through themed product dressing, transforming cardsinto Christmas reindeer, as well as lively snowflake projections.
Street Party Pop-Up, UK The Co-operative has enlisted Green Room to develop and deliver an interactive pop-up experience which engages local communities in the spiritof this year’s United Nations International Year of Co-operatives. The pop-up, developed from a customised shippingcontainer, will tour Co-operative stores inLondon and South East regions and play host to street party-style events from Friday 22 June.
Gadget Show Live Exhibition Space We designed and delivered a highlyeffective and impactful brand experience for Bowers & Wilkins at the entrance to The Gadget Show Live 2012, ensuring that the core brand values were represented within the physical environment, that the products were showcased and visitors were engaged.
“Off The Wall” Event Pop-Up, Spitalfields Supporting the “Off The Wall” skate event in August 2011, we created a Victorian pub themed pop-up shop,which successfully drove targeted brandawareness and sold through excess stock at full price. The store is absolutely fantastic. My managers are very happy with the actual fit- out. It is unexpected especially considering such a short lead- time. Good job Green Room! Thanks again guys, a really kick-ass job!’ Lucas Fortes Da Silva, Senior Retail Project Manager / VF Group
Concession, Harrods A striking ‘ice cave’ concept designedto stop Harrods shoppers in their tracks and encourage them to explore the luxury product range.Green Room were instrumental in creating a real brand splash for our first space within Harrods. Not only did they create a striking, atmospheric ‘ice cave’ concept that interrupted and engaged the Harrods customers, they alsodelivered a high quality solution within a challenging space. Presient / Nobis