Managing Reputation And Risk Presentation

Slide 1: Employment Branding: Reducing workforce risk through engagement, strategic employee communication and brand

Slide 2: There is no such thing as employment brand. Employment Brand 2 3 March 2008

Slide 3: One brand – one voice EMPLOYER BRAND CONSUMER BRAND Committed employees Products and services Reward & Product Reputation Reputation recognition offering Service Service Leadership Culture performance offering Employment Brand 3 3 March 2008

Slide 4: Employment Brand 4 3 March 2008

Slide 5: “They were quite happy, because they know they've got one of the best packages possible in the automotive industry in Employment Brand Australia'' 5 3 March 2008

Slide 6: Connecting CVP and EVP If you believe that 8 to 5 should be more about life than a grueling life sentence, maybe this is where you ought to be. We do more than just sports. We do life. And we love what we do. Employment Brand 6 3 March 2008

Slide 7: Connected If you believe that 8 to 5 should be more about life than a grueling life sentence, maybe Nike is where you ought to be. We do more than just sports. We do life. And we love what we do. Employment Brand 7 3 March 2008

Slide 8: Supply of labour • One of the critical business issues over the next 10 years • Demographic time bomb – ageing workforce – Work harder to attract applicants – Brand as important as roles Employment Brand 8 3 March 2008

Slide 9: Population distribution 1986 Employment Brand 9 3 March 2008

Slide 13: Supply of labour • One of the critical business issues over the next 10 years • Demographic time bomb – ageing workforce – Work harder to attract applicants – Brand as important as roles • Generation Y becomes the new workforce – Don’t dismiss Boomers and Generation X • Increased opportunity and macro level social shift – Fewer workers leads to more choice and independence – The world is becoming a smaller place Employment Brand 13 3 March 2008

Slide 21: Employment brand Communication Recognition Dialogue Involvement Employment Brand 21 3 March 2008

Slide 22: What’s our scope? Exit Attract Develop Interview Retain Hire Employment Brand 22 3 March 2008

Slide 24: Connect EVP to CVP ‘Quality advice = Quality decisions’ Client Value Proposition ‘Creating growth through quality’ How They Connect ‘Building Possibilities’ Employee Value Proposition Employment Brand 24 3 March 2008

Slide 31: 5% of jobseekers responded that they decided whether or not to stay in a role on their first day and 58% determined whether or not to stay inside a month. Source: Chandler Macleod 2007 Employment Brand 31 3 March 2008

Slide 33: Informal communication Employment Brand 33 3 March 2008

Slide 34: 50% claim they get all their company information at the water cooler Source: Talent2 March 2007 Employment Brand 34 3 March 2008

Slide 36: What workers want Attribute Jobseekers Employers Reputation for valuing employees 1 2 Career development 2 3 Challenging work 3 1 Fun and positive work environment 4 8 Attractive salary 5 4 Training and development 6 7 Work/life balance 7 9 Flexible working hours 8 5 A fair day’s pay 9 10 Company vision and values 10 6 Source: Reality Cheque – Workplace Barometer, November 2007, Chandler Macleod Employment Brand 36 3 March 2008

Slide 37: Effective engagement • Drives productivity • Generates business efficiency • Reduces direct cost Employment Brand 37 3 March 2008

Slide 38: Approaching employment brand • Start and finish with the business case • Build a distinctive culture which connects to the CVP – Ensure that current staff are not alienated • Think ‘people engagement’ not just ‘communication’ • Focus on behaviour not just values • Drive change at the frontline • Create tailored solutions without preconceptions Employment Brand 38 3 March 2008

Slide 40: About Daemon Group Employment Brand 40 3 March 2008

Slide 48: Sample b2e clients Employment Brand 48 3 March 2008

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