Employment Branding: Reducing workforce risk through engagement, strategic employee communication and brand

There is no such thing as employment brand.

There is no such thing as employment brand.

One brand – one voice Reward & recognition Reputation Culture Leadership Product offering Reputation Service offering Service performance Committed employees Products and services EMPLOYER BRAND CONSUMER BRAND

“ They were quite happy, because they know they've got one of the best packages possible in the automotive industry in Australia''

Connecting CVP and EVP If you believe that 8 to 5 should be more about life than a grueling life sentence, maybe this is where you ought to be. We do more than just sports. We do life. And we love what we do.

If you believe that 8 to 5 should be more about life than a grueling life sentence, maybe this is where you ought to be.

We do more than just sports. We do life. And we love what we do.

Connected If you believe that 8 to 5 should be more about life than a grueling life sentence, maybe Nike is where you ought to be. We do more than just sports. We do life. And we love what we do.

If you believe that 8 to 5 should be more about life than a grueling life sentence, maybe Nike is where you ought to be.

We do more than just sports. We do life. And we love what we do.

Supply of labour One of the critical business issues over the next 10 years Demographic time bomb – ageing workforce Work harder to attract applicants Brand as important as roles

One of the critical business issues over the next 10 years

Demographic time bomb – ageing workforce

Work harder to attract applicants

Brand as important as roles

Population distribution 1986

Population distribution 2000

Population distribution 2025

Population distribution 2050

Supply of labour One of the critical business issues over the next 10 years Demographic time bomb – ageing workforce Work harder to attract applicants Brand as important as roles Generation Y becomes the new workforce Don’t dismiss Boomers and Generation X Increased opportunity and macro level social shift Fewer workers leads to more choice and independence The world is becoming a smaller place

One of the critical business issues over the next 10 years

Demographic time bomb – ageing workforce

Work harder to attract applicants

Brand as important as roles

Generation Y becomes the new workforce

Don’t dismiss Boomers and Generation X

Increased opportunity and macro level social shift

Fewer workers leads to more choice and independence

The world is becoming a smaller place

Employment brand Communication Recognition Involvement Dialogue

What’s our scope? Exit Attract Develop Interview Hire Retain

What’s our scope? Exit Attract Develop Interview Hire Retain

Connect EVP to CVP ‘ Quality advice = Quality decisions’ Client Value Proposition ‘ Creating growth through quality’ How They Connect ‘ Building Possibilities’ Employee Value Proposition

What’s our scope? Exit Attract Develop Interview Hire Retain

5% of jobseekers responded that they decided whether or not to stay in a role on their first day and 58% determined whether or not to stay inside a month. Source: Chandler Macleod 2007

5% of jobseekers responded that they decided whether or not to stay in a role on their first day and 58% determined whether or not to stay inside a month.

What’s our scope? Exit Attract Develop Interview Hire Retain

Informal communication

50% claim they get all their company information at the water cooler Source: Talent2 March 2007

50% claim they get all their company information at the water cooler

What’s our scope? Exit Attract Develop Interview Hire Retain

What workers want Source: Reality Cheque – Workplace Barometer, November 2007, Chandler Macleod 6 10 Company vision and values 10 9 A fair day’s pay 5 8 Flexible working hours 9 7 Work/life balance 7 6 Training and development 4 5 Attractive salary 8 4 Fun and positive work environment 1 3 Challenging work 3 2 Career development 2 1 Reputation for valuing employees Employers Jobseekers Attribute

Effective engagement Drives productivity Generates business efficiency Reduces direct cost

Drives productivity

Generates business efficiency

Reduces direct cost

Approaching employment brand Start and finish with the business case Build a distinctive culture which connects to the CVP Ensure that current staff are not alienated Think ‘people engagement’ not just ‘communication’ Focus on behaviour not just values Drive change at the frontline Create tailored solutions without preconceptions

Start and finish with the business case

Build a distinctive culture which connects to the CVP

Ensure that current staff are not alienated

Think ‘people engagement’ not just ‘communication’

Focus on behaviour not just values

Drive change at the frontline

Create tailored solutions without preconceptions

About Daemon Group

Sample b2e clients