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Frank Electronic Brochure

Frank Electronic Brochure



A copy of our capabilities brochure featuring some examples of our work and a list of our clients over time...

A copy of our capabilities brochure featuring some examples of our work and a list of our clients over time...



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    Frank Electronic Brochure Frank Electronic Brochure Presentation Transcript

    • CONTENT Frank is a no nonsense creative boutique. A full service design and marketing firm that specializes in the devel- OVERVIEW 02 opment and execution of innovative ideas that connect OUR SERVICES 03 brands with consumers. BRANDING & IDENTITY 04 AT YOUR SERVICE. INTERACTIVE 05 PRINT 08 Beyond helping you build your brand, we develop ideas HISTORY 09 and strategies that influence consumers, lift sales and deliver results. We offer a delicate balance of left and right CONTACT US 10 brained thinking, employ tools that leverage the power of modern media and deliver rich experiences that our clients CLIENT LIST BC and their customers value
    • THINK BROADLY. WATCH, LISTEN AND LEARN. SEED THE VANGUARD. All customers are not created equal. Some—we’ll call the vanguard, have a disproportionate ability to influence and shape public opinion. Going from brand awareness to brand loyalty in the minds of the vanguard can pay off exponentially in how the mass market ultimately responds. This is one of the toughest obstacles facing marketers today. Vanguard con- sumers are smart, savvy and astute. To gain access to this coveted group, marketers can only build credibility, trust and loyalty by delivering quality and integrity, and by being honest, straight up and frank in their communications. As traditional marketing tactics decline in effectiveness, community based, customer driven referral is the coveted new currency. Great opportunities exist within a well organized, integrated marketing solution that gets your brand into the hearts and minds of the vanguard consumer at a grassroots level. Frank develops ideas that help clients achieve strategic advantage by estab- lishing connections with consumers, cultivating relationships and building communities of influence. 02
    • THINK OF FRANK AS YOUR BRAND THERAPIST. DESIGN WITH Our core strength is clean, modern and progressive design capability for print and interactive. À la carte, or as an integral part of an overall campaign, Frank is happy to help and eager to please. PURPOSE. EXECUTE While our clients come to us initially for our design sensibility, our value proposition runs much deeper. Our clients stick around because of the long WITH PRECISION. term fringe benefits inherent in working with us. With more than a decade of hands on experience in everything from corporate branding and web site development to strategic marketing and targeted advertising, we have collected a lot of practical expertise that we apply to everything we do. We specialize in the design, development and execution of innovative ideas that build brands, connect them to consumers and provide meaningful results. Our clients genuinely appreciate that we can help them on a much more visceral level and this sets us apart from your everyday design firm. How can we help you? Call or e-mail us today, we’d be happy to assist. 03
    • IDENTITY 30 NANOSECONDS AND IT’S OVER. First impressions matter. The success or failure of any brand to connect with the consumer is undeniably a contributing factor in the success or failure of any modern enterprise. By establishing a clear understanding of your business, its culture and your customers, we create powerful brands that make connections. Be it a new identity design for a start up, a logo for a new product launch or a brand re-vitalization, we can take you where you need to be. Strategic Development Corporate Identity & Logo Development Brand Rejuvenation Policy & Standards Manual Development Market Positioning Stationery Packages 04
    • INTERACTIVE UP CLOSE AND PERSONAL. Satisfied customers are your most powerful advocate and the best source of information about what you are doing right. We employ the latest ideas and newest methodologies to deliver innovative solutions that cultivate opportunities to connect and create dialogue with your audience. User Experience Design Sales and Marketing Tools Interactive Design & Branding E-mail Marketing Strategy Web Site Design & Development Database Mining Content Management Tools Targeted Advertising Weblogs & User Forums Product Demonstrations Discussion Groups Online Learning Tools Viral Marketing Trade show Display & Kiosks Search Engine Marketing Digital Signage 05
    • PRINT PACKAGED TO SELL From Home Depot and Canadian Tire to Walmart and Sam’s Club, every retail environment produces its own unique challenges when it comes to marketing directly to the consumer. In the big box stores, where there is little or no sales support, the product has to sell itself. Brochures & Sell Sheets Sales & Marketing Collateral Promotional Kits Retail Signage & Posters Package Design POP and Display Materials Planograms 3M ToxBox is an affordable electronic air cleaning system for your whole home. Up to 45 times better than traditional furnace filters, it works in your furnace to effectively clean the air, removing harmful toxins, chemicals, allergens, bacteria, mold spores, dust, mites and dander from the air you breathe at home. No other filter comes close. Change Change Your Filter. 20 x 25 20 x 25 20 x 25 20 x 25 20 x 25 20 x 25 20 x 25 20 x 25 your filter. Change Your Life. 20 x 25 20 x 25 20 x 25 20 x 25 20 x 25 20 x 25 20 x 25 20 x 25 Change ToxBox is an affordable next generation your Life. 3M electronic air cleaning system that is up to 45 times more effective than traditional furnace filters. Simply replace your existing furnace filter with ToxBox and you’ll be removing harmful airborne particulate like ultra-fine toxins, chemicals, viruses, bacteria, mold spores, dust and dander. No other 1” filter even comes close. 3M 3M � ���������������������������� Whole Home Electronic Air Cleaning System 12 Whole Home Electronic Air Cleaning System TOXBOX.CA 1.866.9TOXBOX Whole Home Electronic Air Cleaning System
    • PRINT LONG LIVE THE PAPERLESS SOCIETY. Long before the web there was print. People said it would go away in the new paperless society. Funny, the more digital society becomes, the more paper we consume. Print will always play a significant role as part of a comprehensive marketing strategy. Annual Reports Sales & Marketing Collateral Brochures & Sell Sheets Retail Signage & Posters Press & Media Kits Trade Show Support Promotional Kits Advertising Direct Marketing POP and Display Materials Package Design Publications 14
    • Richard Carmichael: Executive Producer Prior to launching Frank, Richard spent ten years as Creative Director at Creative House where he did great work for top tiered firms like YTV, Nelvana, Revlon, Aveda, Edward Jones and McMillan Binch. With a strong background in design and photography, his efforts have garnered numerous awards of recognition from the design community. More recently, Richard has been spearheading Frank’s migration into the realm of Web 2.0 and the possibilities created by next generation internet technologies. Richard has the professional insight, design and execution experience only someone with fifteen years in emerging media can bring to the table. EVOLUTION OF A GENE POOL. Paul Fleming: Creative Director Paul is not just a designer’s designer. Born in Scotland, Paul trained as a Each of our principle founders has more than a decade of Commercial Artist in Glasgow and later as a Graphic Designer at George Brown College in Toronto. Adopting the philosophy “design is in the details”, practical, hands on experience in the marketing and strategic Paul sets a no-nonsense, “take no prisoners” approach to every project he is involved with. His expertise spans print, interactive and web. Known from North America to Australia for his clean, modern design and simple solutions to communications arena. Our people have had the privilege of complex problems, his pioneering work with Flash has earned him numerous design awards as well as the respect and adulation of his peers in the design working for and with some of the most respected companies and development community. in North America. Collectively, we are a dynamic hybrid of Canada’s brightest Aaron Vegh - CMS Development Specialist With a Master’s degree in Publishing at Vancouver’s Simon Fraser University, minds and creative professionals that have come together to Aaron Vegh brings a unique perspective to the field of online marketing. His over ten years of experience in publishing span various categories, including collaborate and generate meaningful results as FRANK. stints as newspaper editor, magazine publisher and columnist for several online publications. Aaron has done extensive work for Hewlett-Packard running their email newsletter strategy in Canada. In 2003, Mr. Vegh gained certification as an Information Designer from the University of Toronto. Since leaving HP in 2006, he has taken the opportunity to head up the back end development team at FRANK, leveraging the full power of the talent and expertise he has accumulated over the past ten years. Greg Pacek - Staff Photographer Greg Pacek is a Toronto based photographer whose wide view documentary, portrait and editorial work has appeared in several exhibitions in Canada, as well as publications including Applied Arts, Canadian Business, Canadian Living, Elm Street, Forbes, the Globe and Mail. Ocean View, The New York Times, and Time Magazine. For a wide variety of commercial and editorial clients, he brings to every shoot a unique combination of creative sensibility, 07 mastery of lighting and a relaxed, careful manner that sets his subjects at ease while elevating the hero within. Greg is able to zero in on the very essence of the people and places who are his subjects and capture a certain human brand clarity that can be easily integrated and extended across all marketing and communication channels.
    • GET FRANK. Call or e-mail us today for a consultation: FRANK 176 John Street, Suite 211 Toronto, Canada, M5T 1X5 TEL - (416) 876-6799 FAX - (416) 640-1840 E-mail - contact@justbefrank.com http://www.justbefrank.com
    • Abitibi Consolidated Fasken Martineau LLP Pace Visuals AIC Limited FCB Packex Toronto Algorithmics Forbes Hewlett Transport Pareto Marketing Inc. Atomic Energy Canada Fraser Milner Casgrain LLP Perinatal Bereavement (PBSO) AZURE Magazine Grey Advertising Providence Healthcare BPS Inc. Hasbro Queen’s School of Business Bearing Capital Partners Herz Financial Regent Holidays Bell Mobility House of Blues Revlon Cambridge Shopping Centres Hydro One Royal Bank CAA Investment Dealers Assn. Scotiabank Canadian Broadcasting Corp. Interac Sick Kids Hospital CIBC IPA Canada Siemens Milltronics Ltd. Cimatec Environmental Eng. Kodiak Group The NeXtFork CipherPass KPMG Telus Mobility Civello Kraft Teknion Furniture Systems Club Monaco Macleod Dixon LLP Terra Footwear Connie Beare Stories Collega for Manulife Financial Thomas Cook Group Collega for Aveda Maritime Life Toronto Maple Leafs Corus Entertainment MasterCard Canada Toronto Stock Exchange CTV McMillan Binch LLP Toshiba Edward Jones Motorola Triax Capital Elite Model Management Multiple Births Canada (MBC) Trimark Mutual Funds Elliott & Page Mutual Funds Nelvana Unisen Elmer Olsen Model Mgmt. The New Deal Upper Canada Law Society Encore Cruises OneRail YTV FRANK IDEAS AND EXECUTION